Last year was the new X or the 8 / 8 Plus. But this year Apple made a mistake. The iPhone XS and XS Max are the “premium” iPhones and the XR is the more affordable new phone, EXCEPT that the XR is the size sweet spot. The X / XS are a bit small. The Max is a bit big. The R is really the best size but doesn’t offer the best features. Apple should have swapped the XS and XR sizing, making the XS closer in size to the Max and bringing in the XR as the smallest of the 3 as well as the most economical. That would have been reason for me to upgrade from my X as I miss the size (mostly width) from my 6 and 7 Plus models. The X is a bit narrow. However, the Max is the physical size of the old Plus models with even more screen because of the lack of bezels and chin, but with the reach factor is a bit too big. I didn’t care for the Plus physical size as they were a bit large. An XS with the premium feel and better cameras in the XR 6.1” size would be the best size offering a slightly wide screen without the overall size of the Max. The “budget” XR should have been relegated to the smallest of the 3 screens.