The industry trend is clearly moving towards the bigger phones. It's between the Max and XS so I think for a lot of folks it will be just right. The fact that Apple has phased out the SE is pretty telling where things are moving. If you want something smaller than the XS, you'll have to go with the 7 or 8. Perhaps if next years release they phase out the 7 and 8, Apple may produce a smaller phone with the all the newer tech.