So you could say, this could be a career destroying move for Jason Chen. Pity.
If, IF this is really not an Apple PR stunt, some people at Gizmodo aren't going to get much sleep for a long time.
Either way, someone is going to lose with me. If it's an Apple PR stunt then they have just diminished me as a loyal consumer. If it's not, well I've already deleted my Gizmodo bookmark.
It is not an apple pr stunt. People hunting that dog are just way off course.
It all comes down to a dude stealing a phone and website run by a bunch of melon heads.
Apple did not plan this. Apple did not conspire to propogate this or anything else. Apple likely found out about around the time most of us did. By the time their attorneys investigated and got more information they sent a letter to Gizmodo. That is the extent of it.
Like I said yesterday, Apple probably knew the phone was lost back from the day or so after it was lost. This is how we know it is high unlikely they person who STOLE it made any good faith effort to return it. Apple security and whomever would have revisited such places looking for the device, as might the engineer who lost it.
What most likely happened is this guy stole it, thought it was a broken iPhone and then after smoking 50-80 bong loads, stumbled around the web and realized it was something else. At this point he started contact tech web sites trying to sell it. To entice them he sent them photos of the device.
All this time Apple has no idea where the device is or who has it. They just know it is lost somewhere. (Which is also seems to be supported by the fact that it was remote wiped.)
So after legitimate websites got the info and told the guy some order of we are not going to pay for your stolen property, you should probably give it back to apple, one dumb website, run by the previously mentioned melon heads, knowingly forked out 5k for the stolen device.
Then proceeded to even start to disassemble it. Then weeks later make some lame attempt to say all they were waiting for was for Apple to ask for it back. Apple asked for it back as soon as they knew that Gizmodo posted about it. I have seen no evidence that Gizmodo contacted Apple's Press department, for example, and told them they had come into possession of the device or any such thing.
I hope no hackers innocently fling packets and other thing at gizmodo. That would be a horrible injustice.
Back to the point, Apple had no hand in this at all, and wish none of it happened. It is likely they will do nothing further and wait for it to blow over. In a perfect world they would aggressively go after Gizmodo for what they did and also determine who stole it.