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When iPhone were small I never asked for more cameras. What I had always wanted was bigger and. better screens and longer battery life. The 17 pros chuck is too much. My 16 pro max was already too much but I used it cause thats all that was out there.
 
How would non-tech savvy people even know to avoid it in the first place?

Most consumers will go for a tried and true product, especially at $999 and buying through a carrier with inconvenient return options.

Apple's newest lineup includes four products, with the Air at the bottom of the battery life comparison. A normal person is going to pick something in the middle. They're not going to dig around to compare with 16 Plus.

Same with the cameras. If they're uncertain, most consumers will choose something they're familiar with - which is 2 or more lenses.
 
There's sure an awful lot of gas being blown about the Air, on both sides of the coin.

It's really simple: If you want one, buy it; if you don't want one, don't. What difference does it make what phone anybody else chooses, and what need is there to justify your own decision to others either way, or try to convince them why they should/shouldn't buy it?

If somebody else is buying my phone and paying my cell bill every month, I'll defer and let them choose what phone I use. Fortunately I'm not in that situation, so it's nobody else's business but mine.
 
How polarizing and argument inducing this year’s lineup is has made this the most exciting Apple product launch in YEARS.👏🏼

Especially since you genuinely can’t go wrong with any of them. It really all comes down to personal preference, needs and use cases.
 
I just think it's funny people are buying an orange phone. I cant wait to talk **** to people I know the a jack-A-Lantern iPhone
Oh yeah? Well say hello to my “leetle fren”… can charge and hedge simultaneously…. the new Pros coordinate effortlessly with an entire range of Black&Decker equipment and with the jumpsuits of certain members of society I see dutifully collecting trash along the highway.
IMG_3300.jpeg
 
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For years, the iPhone Pro model has carried a dual crown: not only the most powerful iPhone each year, but also the most desirable, most premium and the one you buy if you want the best of everything.

The iPhone Air has arrived this year to disrupt that hierarchy. Suddenly, the phone that looks and feels like the jewel of the line-up isn’t the Pro at all. It’s the Air.

The Pro is the powerful beast with the huge battery, built like a tank; while the Air is the beautiful object, impossibly thin with polished titanium edges. No longer do you get both the most power and best, most premium design in one device. You have to choose.

That shift is creating a kind of cognitive dissonance for people who define their choice of device as a reflection of their status. The psychology of it is fascinating.

IMO, many Pro buyers don’t actually use most of the Pro features. They’re not shooting in Apple Log or editing with big 4K/8K workflows on the go. They just want to know they have the "top" phone, the one no one else can one up.

But now the definition of "top" has splintered: raw performance and battery life vs. design desirability. The Air has stolen half of the crown - it wins on industrial design.

The defensive behaviour is all over this forum and the internet at large. Endless benchmarks, heat tests, nitpicking every compromise the Air has, all (I would argue) to soothe the ego. "See? I made the right choice. My Pro is better."

And in that scramble, they cling to the loudest 'pick me' tech reviewers: the ones obsessed with stress tests, performative throttling, and manufactured torture scenarios, because it feeds the narrative they need to believe.

This is becoming more about identity, and the unease of realising the "best iPhone" no longer comes in one neat package.

For the first time EVER, the most powerful iPhone is not the one with the most premium design.

It's really interesting to me, and makes this year's the most interesting iPhone launch in years.
You’re overthinking it.
 
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I think the Pros are awesome; the base iPhone 17 is phenomenal too for the average consumer as well. And the Air lets Apple do the 'thinnest, sexiest' thing without too many compromises.

I don't begrudge anyone's choice personally - they're all good choices.
And that’s the difference. You allow others to make the best choice for themselves.

Clearly the Air isn’t for everyone just as the base or Pro are not for everyone. Personally I ordered the Pro Max. But why be angry about the Air or anyone who is happy to get one. If the Air doesn’t meet someone’s needs, they’re lucky because there are three others iPhones available — all good choices like you said.

This situation you described with the Air is similar to the reaction by some to the Vision Pro. There were people posting their favorite features, how they are using it, what they like and don’t like. But others who didn’t want or couldn’t afford a Vision Pro did their very best to mock the buyers and the device. Oftentimes they knew very little about the device but still threw out random negative posts.

One person would just go to any post that was remotely positive about the Vision Pro and add the laughing emoji presumably to mock the buyer. The person’s posts were all negative seemingly intended to wet blanket the excitement of others.

I was hoping the Air buyers would be spared this.

Apple makes many products I don’t need or want. That doesn’t make me angry or upset.
They make many products that I do want. That makes me happy.
 
You’re overthinking it.
Just a little. Or a sillily large amount.

They're phones. They're nice phones, but they're still just phones. They're not going to make your life any more meaningful or worthwhile.

No-one really cares what model iPhone you have, unless they've such empty lives that they use phones as a metric to judge people. If you know the type of people who do think it's very important what phone you (not they) have, find new people.

Buy either the phone that suits your needs, or spend more than you need on a phone that exceeds your needs, if that's what makes you happy. It's your money.

If you're having a crisis of identity over a phone, neither the pro nor an air nor a pixel nor a 25 year year old Nokia is going to help. Because the issue isn't the phone.
 
If you're having a crisis of identity over a phone, neither the pro nor an air nor a pixel nor a 25 year year old Nokia is going to help.

Hmm, now you got me wondering if the Air is as indestructible as my old Nokia 3310. I kinda miss being able to charge my phone once a week.
 
Hmm, now you got me wondering if the Air is as indestructible as my old Nokia 3310. I kinda miss being able to charge my phone once a week.

They were pretty damn cool. If I wanted a phone to just be a phone (calls, sms), Nokia pretty much perfected that. What killed Nokia is that they made phones that didn't need to be upgraded or replaced. Which killed their sales. Once you had a decent Nokia, you didn't need to buy another.

The problem is these days being a phone is way down on the list of things we use our "phones" for. I'm surprised we still use the word "phone" for them.

I've actually played around with the idea of not having a phone to be a phone, and instead having an Apple Watch with AirPods to be a phone. Because the Watch is more like an "old school" phone than an iPhone is. Calls, texts, time, alarm, and no doomscrolling. But still everyday charging. :-(

It's a pity the Watches are still (partially) tethered to iphones rather than being completely independent.
 
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The Pro’s definitely look like the ugly duckling when compared to the Air. The non centred Apple logo looks awful.
Not that I think they look great, but the logo being centered in the glass looks better imo than the renders that had it centered on the phone. It adds some visual weight to the bottom, to offset how much is going on with the plateau and cameras at the top

Regardless, not as attractive as the Air that’s for sure, but totally fine based on it’s use case. A tool watch isn’t as pretty as a dress watch either
 
I think the Pros will continue to be the ‘stylish’ model though. There’s too much uncertainty around the new Air, I think most non-tech savvy people will avoid it.
I’m not sure what you meant, but in my opinion, it’s precisely tech-savvy people who might lean more toward the Pro models, especially if specs and different cameras are their top priority. Then there are so-called regular users, who do everyday things with their phones and might also want premium and stylish design. They will probably lean toward the Air. The Pros are technically impressive devices, but the style of the latest 17 Pro models is very utilitarian.
 
I didn’t come away from the KeyNote with the impression the iPhone Air had disrupted the hierarchy of the Pro’s being the most desirable at all. It felt for me, like a single camera SE with a Pro chip, a small battery, a bit more RAM, and a polished frame, and at a mid tier price point. The Pro phones are still the most desired and the fact they’ve sold out with the Air still being available seems to back that up.

My biggest surprise this year was how good the 17 is and I think for most users it’s the better option. The lack of A19 Pro chip compared to the Air is irrelevant judging by the tests I have watched. Personally, I think we are going to see a lot of complaints about the Air here once it’s in people’s hands. For those that love it, enjoy your phone, it’s an iPhone with the same interface we all use, after all.
 
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They were pretty damn cool. If I wanted a phone to just be a phone (calls, sms), Nokia pretty much perfected that. What killed Nokia is that they made phones that didn't need to be upgraded or replaced. Which killed their sales. Once you had a decent Nokia, you didn't need to buy another.

Lol, I kinda used my 3310 more often for Snake and Space Impact than actual calls/sms.😅
 
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Eh, orange isn’t my thing, but whatever. What I DO find unbelievable is how is there no black in the pro versions? And this from a guy for once downgrading from 16 pro to base 17.
I have to ask, if going from the 16 Pro to a base 17 is a downgrade, then why do it?
 
You've driven home nothing. Pretty much every night I go to bed with my 15 Pro battery well above 50% because I've been topping it off at my desk or in the car. So I'm carrying around battery capacity I'm not using.....
For what it's worth, I don't think this has much ground as I'm sure if when I charge my phone throughout the day, I would probably get to the end of the day with 50% battery. Let the man breathe and perhaps consider that some people might just use their phone differently from you? I'm not trying to put you on blast here, but think before you press send. Sounds like you are having your own 'crash out' about the air in a completely different way.
 
Agree with the OP on this. However just to add: A “crash out” usually means falling asleep suddenly or unintentionally, often from exhaustion. It can also mean leaving an activity abruptly due to fatigue or burnout. (according to chatgpt) ☺️
 
It is amazing that this new iPhone form is not an hot seller. I just checked sales and you can still get for Monday arrival. I feel it is how they presented the phone and it only having 1 camera in the back.
Poor supply chain analysis. This would only be an accurate comparison if Apple made the exact number of iPhones for each model. You have no idea what the production ratio of the different models. For example they could have produced twice as many Air’s than the other models.
 
Agree with the OP on this. However just to add: A “crash out” usually means falling asleep suddenly or unintentionally, often from exhaustion. It can also mean leaving an activity abruptly due to fatigue or burnout. (according to chatgpt) ☺️
Crash out: " a sudden, overwhelming emotional or mental breakdown, often due to stress, burnout, or overstimulation, leading to a complete loss of control, a dramatic outburst, or impulsive, sometimes risky, behavior"
 
For years, the iPhone Pro model has carried a dual crown: not only the most powerful iPhone each year, but also the most desirable, most premium and the one you buy if you want the best of everything.

The iPhone Air has arrived this year to disrupt that hierarchy. Suddenly, the phone that looks and feels like the jewel of the line-up isn’t the Pro at all. It’s the Air.

The Pro is the powerful beast with the huge battery, built like a tank; while the Air is the beautiful object, impossibly thin with polished titanium edges. No longer do you get both the most power and best, most premium design in one device. You have to choose.

That shift is creating a kind of cognitive dissonance for people who define their choice of device as a reflection of their status. The psychology of it is fascinating.

IMO, many Pro buyers don’t actually use most of the Pro features. They’re not shooting in Apple Log or editing with big 4K/8K workflows on the go. They just want to know they have the "top" phone, the one no one else can one up.

But now the definition of "top" has splintered: raw performance and battery life vs. design desirability. The Air has stolen half of the crown - it wins on industrial design.

The defensive behaviour is all over this forum and the internet at large. Endless benchmarks, heat tests, nitpicking every compromise the Air has, all (I would argue) to soothe the ego. "See? I made the right choice. My Pro is better."

And in that scramble, they cling to the loudest 'pick me' tech reviewers: the ones obsessed with stress tests, performative throttling, and manufactured torture scenarios, because it feeds the narrative they need to believe.

This is becoming more about identity, and the unease of realising the "best iPhone" no longer comes in one neat package.

For the first time EVER, the most powerful iPhone is not the one with the most premium design.

It's really interesting to me, and makes this year's the most interesting iPhone launch in years.
great post. You see the same thing (albeit to a lesser extent) with the Mac Mini M4.
 
Poor supply chain analysis. This would only be an accurate comparison if Apple made the exact number of iPhones for each model. You have no idea what the production ratio of the different models. For example they could have produced twice as many Air’s than the other models.

We know.

Production numbers according to Sina supplier checks:

▪️iPhone Air accounts for approximately 10% of total production
▪️iPhone 17 base model accounts for 25% of total production
▪️iPhone 17 Pro accounts for 25% of total production
▪️iPhone 17 Pro Max accounts for 40% of total production

 
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