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Not that I agree with it but I know what the op is talking about. And if you don't think Asians Americans and Europeans all have different tastes you need to get out more.

Btw op Johny Ive is European

Pretty sure the English don't refer to themselves as European. To some, it's an insult. ;)

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Oh yay...over sensitivity! Shut down conversation because you mistake someone noticing cultural differences in style for racism!
 

False.

Every culture has its own common design themes and elements that have emerged over the years and are evident in the clothing, architecture, and arts produced by that culture.

For example, Countries with Islamic cultures include the green color which is significant for them, in China red is prevalent as its the color of luck, and other cultures have other design tastes.

As designers are influenced from an early age by their cultures, they bring a lot of what they see into the design work they produce. This is evident in website design, as many asian designers tend to put a lot of colors and patterns into their designs while Americans and some Western Europeans put in a lot of solid colors and make designs simple.

There is nothing bigoted about pointing out cultural differences in design taste. No one is saying a culture or a people are inferior to another, we just all have different tastes.

In any case, I don't think iOS 7 is necessarily built for the asian cultural tastes. I think it's trying to be "modern" in look. What iOS 7 really lacks though is contrast colors. If Apple inserts some contrast colors instead of using white/grey for example, do white/blue or white/purple or something, it will look more polished and finished.
 
Of course people from different cultures have different tastes. I'm in China right now, and I grew up in China as well. And I can pretty much say from what I've seen of China that ios 7 isn't the "ideal" or "perfect" os here. Asians generally love customization, and the Chinese friends that I grew up with generally love to customize their devices, and what they customize their devices to is up to their personal taste, whether cutesy or not. iOS isn't an os that is known for its customization, but rather for its simplicity and cohesiveness. So in concept, iOS isn't even aimed for Asians.

It's probably not the safest bet to generalise market trends of several billion people based on the preferences of a handful of your Chinese friends.
 
Explanation?
This version of iOS was designed especially for the taste of the Asian market. Nothing wrong with this. But it is a little hard for a European, to live with such colors and combinations of colors!
Could become a dealbreaker.
It was designed to the taste of the British.

But sure... I can see how you can confuse the British with the Asian... >.>
 
Explanation?
This version of iOS was designed especially for the taste of the Asian market. Nothing wrong with this. But it is a little hard for a European, to live with such colors and combinations of colors!
Could become a dealbreaker.

u almost just made me burst out laughing in the office and not because i find it redic but the explanation actually makes sense
 
And so was I. The OS's looks, aesthetics and colors are all a part of its UI. The customization aspect of the OS directly relates to its aesthetics as well - it determines if the aesthetics part of the OS can be personalized or is it streamlined. OP was suggesting that the main colors of the OS apparently caters to Asians, and I was retorting that a color palette won't do much in luring people over, because the fundamental concept behind iOS (simplicity and intuition) differs from what appeals to Asians generally. And this a very generous description, although less stereotyping than OP's suggestion - that Asians love bright colors.

And the Asians' love for customization comes from cultural differences. There are a lot more choices when shopping for anything in China, for example. It's true that compared to Asians, Westerners prefer simplicity, functionality and just generally utilitarian things, and that's why color appeal may seem like a cultural thing.

Edit: And OP clearly stated that this whole OS is designed for Asians, not just the color palette.

I disagree I think we both know exactly what the op was referring to especially since he clearly stated it in the second sentance of the original post. Not to mention he refers to the word taste in the first sentence referring to colors and icons . Your just stretching to make a point lol
 
Explanation?
This version of iOS was designed especially for the taste of the Asian market. Nothing wrong with this. But it is a little hard for a European, to live with such colors and combinations of colors!
Could become a dealbreaker.

The real reason or the made up reason?
 
It's probably not the safest bet to generalise market trends of several billion people based on the preferences of a handful of your Chinese friends.

And it is okay for OP to generalize about Asians' color preferences without any evidence/experience?

And it's not based only on handful of Chinese friends, I lived in China for 10 years, and am there right now. I speak Chinese, I have Chinese friends, Chinese relatives, I buy Chinese products. So I'm pretty sure I have more evidence on which I based my conclusion.
 
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Oh yay...over sensitivity! Shut down conversation because you mistake someone noticing cultural differences in style for racism!

And it is okay for OP to generalize about Asians' color preferences without any evidence/experience?

From the comments from people who actually know the Asian culture, I was correct. The OP's first post was driven by bigotry or, to be charitable, zero understanding, or misunderstanding, of the Asian culture.
 
I don't think the scheme was intentionally trying to be 'Asian' or such so much as totally different than what came before. They wanted to really slam home the notion that this is a major rewrite of things. Don't expect old moves to work cause they may not. And so on.

I do however hope that this might be a step toward the hinted openness and some kind of DLC/plug in type moves. With iOS 8 or even 7.1 we might have color themes we can download and add ourselves. Still via the App Store, still approved by Apple. But available. Same hopefully could happen with keyboards, language packs, Siri voices, fonts
 
To me it looks like a Parisian homosexual's art scrapbook.

Nothing wrong with any of those things above, but that's what comes to mind.

The icons are disgusting, they need toning down a bit. The actual in-app interfaces look great though.
 
Actually it's designed to look more Web based. They removed the buttons and created "links" hence the blue text mimicking a weblink instead of being a button. I personally would rather have a buttons, it just looks better.
 
Racist?

Yes, it’s different. Whether or not you feel it’s ugly is personal. There are many other phone choices out there.

I’m wondering if some of the responses to iOS 7’s design is thinly-veiled racism.
 
iOS7 to me looks just like an Android phone now

The first thing that I think of when I look at the iOS7 is Android. To me, it has lost its appeal.
 
This new palette of colors is the way, iOS has to look for the new markets, the lower priced new iPhone is targeting.
I really do not see the difficulty in understanding this logic.
 
Yes, it’s different. Whether or not you feel it’s ugly is personal. There are many other phone choices out there.

I’m wondering if some of the responses to iOS 7’s design is thinly-veiled racism.

Sorry, but if you think the OPs, mine, and other's responses are in any way racist, you need a different dictionary.

Absurd. We are talking cultural differences. I don't like anime, but like some manga. This is a matter of personal and general cultural tastes. I don't need to personally know someone from that culture to have seen (or even studied) a culture's media or artistic styles.
 
The first thing that I think of when I look at the iOS7 is Android. To me, it has lost its appeal.
Seems like there are lots of Windows Phone influences actually, as well as some WebOS even.
 
Explanation?
This version of iOS was designed especially for the taste of the Asian market. Nothing wrong with this. But it is a little hard for a European, to live with such colors and combinations of colors!
Could become a dealbreaker.

That is ridiculous.
 
In any case, I don't think iOS 7 is necessarily built for the asian cultural tastes. I think it's trying to be "modern" in look.

I have to agree with this wholeheartedly, I can see where the inspiration for the colour range may have been drawn from Asia. I actually like the fresh and vibrant colours as compared to the cold, dark colour palette of iOS 6, which I originally thought was quite good when I saw it back on my iPhone 3G. It's like stepping from Winter to Spring. :)
 
Explanation?
This version of iOS was designed especially for the taste of the Asian market. Nothing wrong with this. But it is a little hard for a European, to live with such colors and combinations of colors!
Could become a dealbreaker.

The first thing that I think of when I look at the iOS7 is Android. To me, it has lost its appeal.

Doesn't look like Android to me at all but there sure are a lot of things I don't like about it. Fonts and so many other things are hard to see, too much white space, garish colors. I really don't know what they were thinking. There are quite a few more betas to go so we will see if things improve. If not I'm likely going to android. I prefer stock jelly bean over this.
 
Yeah, I guess only asians are used to bright colors...

I don't think the OP was being racist. It's simply a naive thread...


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