The iPhone Pro is a tough sell being $300 more than the base model this year. I am sure a lot of folks with scoop it up, but the base model offers so much more this year over previous ones. I feel like it used to be that the pros has a starting storage base that was double the standard model, so it felt like it wasn't as steep of a jump in price.
This year Apple chose to keep the iPhone 17 base model the same cost as the 16 and double the storage. However they raised the starting price of the Pro by $100, and claimed they kept the price the same as last year because they doubled the base storage. But since they didn't do this with the base model, they weren't consistent and the divide between the two got larger imo.