A lot of design thought went into the iPhone. Apple is well known for attention to the slightest of details when it comes to this category. They have won many prestigious awards for best product design also. All that said, I think Apple intentionally or unintentionally overlooked one design flaw in the iPhone I haven't noticed until today. I'm going to use Keys for comparison to the iPhone for this thread. Why keys? Keys tend to get placed, moved around, and carried around, and used in a very similar fashion to cell phones. Some times we put our keys on the table, sometimes we put them in our pockets, sometimes we throw them on the car seat or the couch. We take our keys to just about every place we take our cellphones. To the beach, the park, work, school, etc. Well, one thing we know about keys but never really worry much about is that if you put your keys on a table outdoors, on top of your car, on your car seat, on your dash, just about anywhere outside for any longer than 10 minutes under direct sunlight is that they get scorching hot! BUT we really don't pay too much mind to that little fact, even if you put your keys in your pocket when the shiny chrome keys are hot the worst that you'd feel is a warm spot on your leg for a few seconds, unless you press the hot keys in your pocket against your leg then you'd really feel the burn. but who does that? Now comes the iPhone (some of you already figured out where i'm going with this and are already cringing at the the thought ). Yes iPhone version 1 has a shiny chrome rim. It was about 11 AM today, not sure what temperature, lets just say beach weather. There my iPhone lay on the car seat slowly baking under direct sunlight. Not too long, I would say it was about a 15 minute drive. Just as I was parking my iPhone rings and I answer the call. Now it didn't exactly feel like a hot prod used to mark cattle but very uncomfortable to say the least. So Apple, or someone who knows someone who knows someone at Apple, if this somehow catches your attention. Keep this in mind when you design iPhone Version 2. PS: I think this is a lesson many Sunglass manufacturers have learned over the past decade. You ever notice the nose guards on just about every pair of sunglasses are no longer made of any metal like material. Not only is rubber or plastic more comfortable, it doesn't cook your nose if you put your glasses on after having left your glasses exposed to direct sunlight.