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The The New iPad Has DOUBLE The RAM Bit**es!
- Thread starter boltjames
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Apple is on an every-other-year cycle with their post-PC devices. Customers buy a device in 2010, use it until 2012, are ready for something new. This has been going on since 2001 and the iPod, going on since 1998 and the "new every two" pitches from mobile phone companies.
Translation: The The New iPad is not designed to be bought by iPad 2 owners; it's designed to be bought by iPad 1 owners. To us, all those great features are brand new, a great advance, very exciting.
Those who owned an iPad 1 looked at the iPad 2 and yawned.
Those who own iPad 2's look at the The New iPad and yawn.
It's not a mistake; it's a strategy. New Every Two.
BJ
You're misinformed and there's no evidence of this, Apple would like everybody upgrade every year. Therefore you're making stuff up because you think it's real.
I don't think they're making iPads for a "new every two" like they do with iPhones.
iPads are like computers or like MBPs and MBs were a few years ago. They get spec bumps and design changes every year. Apple wasn't expecting people to upgrade their computer every two years though. They were just improving the platform, mainly hoping for more NEW customers to buy one. Sure, upgraders are good for Apple but new customers adopting the iPad are even better. An example of Apple's goals is the Mac vs PC campaign. That was used to draw PC users to the Mac, not get Mac users to upgrade their computers.
iPads are like computers or like MBPs and MBs were a few years ago. They get spec bumps and design changes every year. Apple wasn't expecting people to upgrade their computer every two years though. They were just improving the platform, mainly hoping for more NEW customers to buy one. Sure, upgraders are good for Apple but new customers adopting the iPad are even better. An example of Apple's goals is the Mac vs PC campaign. That was used to draw PC users to the Mac, not get Mac users to upgrade their computers.
What's more logical to you:
1. Spending $500-$830 every year to receive a marginal upgrade in functionality.
2. Spending $500-$830 every two years to receive a beneficial upgrade in functionality.
This forum is not the real world. In the real world, people buy their discounted iPhone 4's, sign two-year AT&T contracts, don't regret missing the iPhone 4S, and look forward to the iPhone 5. In the real world, no one buys a $700 iPad in 2010 and runs out and plunks down another $700 a year later. Mobile devices, New Every Two, been going on since 1998.
BJ
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Apple certainly can't take a year off, go two years between device releases, as that would make them uncompetitive.
What we're talking here is the target audience, the bulk of the consumers interested in Device X. When it comes to the The New iPad:
iPad 1 Upgraders: About 70% of the opportunity.
Virgin iPad Buyers: About 28% of the opportunity.
iPad 2 Upgraders: About 2% of the opportunity.
And the only reason the iPad 2 upgrade group is that large is because of the retina display which is a substantial improvement to the low-res image they're accustomed to and the hi-res image they've grown to love on their iPhone 4's.
BJ
Surely the OP is mocking the culture of "bragocity" that is common on these types of forums. "Trophy Wife." LOL!
-->iDv.