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Most who upgrade every year can afford the extra money or are enthusiasts who want the latest tech. Of those who upgrade every 2-3 years, many likely figure they may as well spend the extra money for the Pro. IMO the 5x zoom and 10gbps USB-C make the pro extra tempting this year (though I was hoping for closer to 10x zoom).
 
I just wish they'd sort the screens out. I've owned every SE model, and recently bought the SE3 for a second time, returning the 13 mini simply due to the screen. I'd happily get a more up to date iPhone if the screens were as easy on the eyes as the SE models have been.
Going from 8Plus to iPhone 12, the screen is SO MUCH dimmer! I hate OLED.
 


The iPhone 15 lineup noticeably lacks a model with a display size below six inches, just two years after Apple extolled the virtues of a 5.4-inch device. So why did Apple eliminate the "mini" device that some iPhone customers had come to love?

iPhone-mini-wonder-feature-yellow.jpg

Apple debuted the iPhone 12 mini in 2020 following years of calls from iPhone fans for the company to offer a small-screen device with the latest features. When Apple did so, it was assumed that the small form factor would persist for several years, but the device came to a seemingly premature end upon the release of the iPhone 14 lineup in 2022. Upon the release of the iPhone 15 lineup, Apple retired the last remaining device with the "mini" form factor.

Concerns first arose when the iPhone 12 mini appeared to not be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer Intelligence Research Partners (CIRP). Counterpoint Research reported that the iPhone 12 mini accounted for only five percent of all iPhone 12 sales in the U.S. in the first half of January 2021.

Morgan Stanley believed that Apple chose to cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the more popular iPhone 12 Pro. This was mirrored by a Taiwanese report, citing supply chain sources, which said that strong demand for ‌iPhone 12 Pro‌ models in China led Apple to increase its supply of the more expensive devices.

Most strikingly, JP Morgan Chase claimed that Apple outright halted iPhone 12 mini production in the second quarter of 2021. While the sales reports for the iPhone 12 mini did not bode well for the iPhone 13 mini, Apple plans its iPhone production and supply chain operations well in advance of launch, meaning that the iPhone 13 mini was already well on the way to production by the time the issues with the iPhone 12 mini's sales were clear.

In April 2022, CIRP released more data suggesting that the iPhone 13 mini accounted for just 3 percent of iPhone 13 sales – half that of the iPhone 12 mini. These continued poor sales were likely the main reason behind the demise of the "mini" form factor iPhone.

With the iPhone 14 lineup, Apple opted to replace the "mini" device with an all-new "Plus" device that matched the 6.7-inch display size of its high-end "Pro Max" models. In some respects, the "Plus" mirrors the "mini," offering the latest iPhone's features in a different display size. Instead of offering a lightweight small-screen option, customers can now choose an even bigger battery and 6.7-inch display – the same size that "Pro Max" customers have been used to for over five years, now at a price of $1,199 – but at a much more accessible $899 price point.

Less than a week after the launch of the iPhone 14, Apple analyst Ming-Chi Kuo said that demand for the two devices was "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple was believed to have shelved plans to increase production of the two devices. Display analyst Ross Young said panel orders for the ‌iPhone 14‌ were down 38 percent versus the ‌iPhone 13‌ at the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus lost their value twice as fast as the iPhone 13 mini and iPhone 13 from the previous year.

Other reports from the likes of DigiTimes overwhelmingly presented the same picture of low iPhone 14 Plus sales, to the extent that Apple was forced to slash production, suggesting that the low sales of the iPhone 12 mini and iPhone 13 mini may not have been caused by the device's size after all. Whether the iPhone 15 Plus will fare better is yet to be seen.

There are no plans to revive the iPhone's "mini" form factor in Apple's pipeline, according to rumors. The smallest iPhones in the works, such as next year's iPhone 16 and the fourth-generation iPhone SE, are expected to feature 6.1-inch displays. On the contrary, some future devices, such as the iPhone 16 Pro and iPhone 16 Pr... Click here to read rest of article

Article Link: There Is No iPhone 15 Mini: Here's Why
My iPhone 13 Mini 512gb is the best iPhone I’ve ever owned. I have smaller hands, so it’s perfect. I don’t understand why they won’t use the iPhone mini design in the eventual upgrade of the SE.
 
Well to be fair... the 15 Pro is 70.6mm wide and the X was 70.. A bit thicker and higher though.
But that should make it pretty similar to hold.
(Only to be replaced by a bigger one next year)
The size increase next year will only be in height, not in width, according to the rumors. Apple is switching to a taller aspect ratio, similar to some Android phones.
 
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Of course, there may be a 3rd theoretical option ... a future foldable with the closed footprint of an iPhone mini?
A foldable certainly won’t be as thin, and will likely be heavier than the regular iPhone. The Samsung Flip weighs the same as the iPhone Pro, incidentally.
 
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Since the initial launch of the Plus, the sales have gone up quite respectably. Just the opposite of the mini’s demand curve.
Do you have a link? I’ve been searching but haven’t found any good information confirming this.
 
My iPhone 13 Mini 512gb is the best iPhone I’ve ever owned. I have smaller hands, so it’s perfect. I don’t understand why they won’t use the iPhone mini in the eventual upgrade of the SE.
Because they are going to use the iPhone 11 body, based on all leaked information. Look, I understand how you - and all Mini fans - feel. Apple and many other companies (like automakers) have stopped making products that I like. But the Mini didn’t sell. Frankly, if Apple finally brings out stacked batteries, I think a Mini form factor would be perfect to try it on. But I wouldn’t hold my breath. The corporate world isn’t nearly as nuanced as many believe. The Mini didn’t sell and so they stopped offering it.
 
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The iPhone 15 lineup noticeably lacks a model with a display size below six inches, just two years after Apple extolled the virtues of a 5.4-inch device. So why did Apple eliminate the "mini" device that some iPhone customers had come to love?

iPhone-mini-wonder-feature-yellow.jpg

Apple debuted the iPhone 12 mini in 2020 following years of calls from iPhone fans for the company to offer a small-screen device with the latest features. When Apple did so, it was assumed that the small form factor would persist for several years, but the device came to a seemingly premature end upon the release of the iPhone 14 lineup in 2022. Upon the release of the iPhone 15 lineup, Apple retired the last remaining device with the "mini" form factor.

Concerns first arose when the iPhone 12 mini appeared to not be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer Intelligence Research Partners (CIRP). Counterpoint Research reported that the iPhone 12 mini accounted for only five percent of all iPhone 12 sales in the U.S. in the first half of January 2021.

Morgan Stanley believed that Apple chose to cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the more popular iPhone 12 Pro. This was mirrored by a Taiwanese report, citing supply chain sources, which said that strong demand for ‌iPhone 12 Pro‌ models in China led Apple to increase its supply of the more expensive devices.

Most strikingly, JP Morgan Chase claimed that Apple outright halted iPhone 12 mini production in the second quarter of 2021. While the sales reports for the iPhone 12 mini did not bode well for the iPhone 13 mini, Apple plans its iPhone production and supply chain operations well in advance of launch, meaning that the iPhone 13 mini was already well on the way to production by the time the issues with the iPhone 12 mini's sales were clear.

In April 2022, CIRP released more data suggesting that the iPhone 13 mini accounted for just 3 percent of iPhone 13 sales – half that of the iPhone 12 mini. These continued poor sales were likely the main reason behind the demise of the "mini" form factor iPhone.

With the iPhone 14 lineup, Apple opted to replace the "mini" device with an all-new "Plus" device that matched the 6.7-inch display size of its high-end "Pro Max" models. In some respects, the "Plus" mirrors the "mini," offering the latest iPhone's features in a different display size. Instead of offering a lightweight small-screen option, customers can now choose an even bigger battery and 6.7-inch display – the same size that "Pro Max" customers have been used to for over five years, now at a price of $1,199 – but at a much more accessible $899 price point.

Less than a week after the launch of the iPhone 14, Apple analyst Ming-Chi Kuo said that demand for the two devices was "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple was believed to have shelved plans to increase production of the two devices. Display analyst Ross Young said panel orders for the ‌iPhone 14‌ were down 38 percent versus the ‌iPhone 13‌ at the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus lost their value twice as fast as the iPhone 13 mini and iPhone 13 from the previous year.

Other reports from the likes of DigiTimes overwhelmingly presented the same picture of low iPhone 14 Plus sales, to the extent that Apple was forced to slash production, suggesting that the low sales of the iPhone 12 mini and iPhone 13 mini may not have been caused by the device's size after all. Whether the iPhone 15 Plus will fare better is yet to be seen.

There are no plans to revive the iPhone's "mini" form factor in Apple's pipeline, according to rumors. The smallest iPhones in the works, such as next year's iPhone 16 and the fourth-generation iPhone SE, are expected to feature 6.1-inch displays. On the contrary, some future devices, such as the iPhone 16 Pro and iPhone 16 Pr... Click here to read rest of article

Article Link: There Is No iPhone 15 Mini: Here's Why
I would prefer a mini, but alas as one gets older the eyes need a bigger phone.
 
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With the 13 at $599, 13 mini at $499 would've been too good as an entry-level product.
They would rather sell the crippled SE at $429.
Keep the 13 mini at $499 and stop selling the SE. (They did this YoY increase with iPads.)

2024 (iPhone 16 launch), sell the 13 mini at $449 & remove 13.

2025 (iPhone 17 launch), sell the 13 mini as simply iPhone 'mini' at $449, but update with many iPhone 15 Pro specs.

This strategy would get a SE replacement, but with better branding (SE is known for being the cheaper/less premium option). It would also simplify Apple's replacement/upgrade strategy. Would I prefer it at $429 or $399? Always, but I'd be willing the pay for the tradeoff.
 
Assuming reports have been accurate that neither the mini or plus have sold particularly well, that neither outsells the other by a significant margin, and assuming Apple still want to sell an alternate size in the regular iPhone lineup, they could simply alternate the size offering each year. Perhaps plans for the 13 mini and 15 plus were finalised too early which was why we got consecutive years in these sizes despite disappointing sales. Again, assuming Apple wish to cater to these customers, having plus one year and mini the next seems like a sensible way forward.
 
This is ridiculous if true. A few more years and the smallest iPhone you can buy will be as big as or bigger than the original Max.
Trends tend to repeat, and small phones will be in again at some point. After all, Apple will need to do something unique when all phones are huge, and of course all other companies will follow.

I'll keep my 13 mini until then.
 
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The iPhone 15 lineup noticeably lacks a model with a display size below six inches, just two years after Apple extolled the virtues of a 5.4-inch device. So why did Apple eliminate the "mini" device that some iPhone customers had come to love?

iPhone-mini-wonder-feature-yellow.jpg

Apple debuted the iPhone 12 mini in 2020 following years of calls from iPhone fans for the company to offer a small-screen device with the latest features. When Apple did so, it was assumed that the small form factor would persist for several years, but the device came to a seemingly premature end upon the release of the iPhone 14 lineup in 2022. Upon the release of the iPhone 15 lineup, Apple retired the last remaining device with the "mini" form factor.

Concerns first arose when the iPhone 12 mini appeared to not be selling as well as Apple had hoped, making up just six percent of iPhone 12 sales in the U.S. in October and November 2020, according to data gathered by Consumer Intelligence Research Partners (CIRP). Counterpoint Research reported that the iPhone 12 mini accounted for only five percent of all iPhone 12 sales in the U.S. in the first half of January 2021.

Morgan Stanley believed that Apple chose to cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the more popular iPhone 12 Pro. This was mirrored by a Taiwanese report, citing supply chain sources, which said that strong demand for ‌iPhone 12 Pro‌ models in China led Apple to increase its supply of the more expensive devices.

Most strikingly, JP Morgan Chase claimed that Apple outright halted iPhone 12 mini production in the second quarter of 2021. While the sales reports for the iPhone 12 mini did not bode well for the iPhone 13 mini, Apple plans its iPhone production and supply chain operations well in advance of launch, meaning that the iPhone 13 mini was already well on the way to production by the time the issues with the iPhone 12 mini's sales were clear.

In April 2022, CIRP released more data suggesting that the iPhone 13 mini accounted for just 3 percent of iPhone 13 sales – half that of the iPhone 12 mini. These continued poor sales were likely the main reason behind the demise of the "mini" form factor iPhone.

With the iPhone 14 lineup, Apple opted to replace the "mini" device with an all-new "Plus" device that matched the 6.7-inch display size of its high-end "Pro Max" models. In some respects, the "Plus" mirrors the "mini," offering the latest iPhone's features in a different display size. Instead of offering a lightweight small-screen option, customers can now choose an even bigger battery and 6.7-inch display – the same size that "Pro Max" customers have been used to for over five years, now at a price of $1,199 – but at a much more accessible $899 price point.

Less than a week after the launch of the iPhone 14, Apple analyst Ming-Chi Kuo said that demand for the two devices was "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple was believed to have shelved plans to increase production of the two devices. Display analyst Ross Young said panel orders for the ‌iPhone 14‌ were down 38 percent versus the ‌iPhone 13‌ at the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus lost their value twice as fast as the iPhone 13 mini and iPhone 13 from the previous year.

Other reports from the likes of DigiTimes overwhelmingly presented the same picture of low iPhone 14 Plus sales, to the extent that Apple was forced to slash production, suggesting that the low sales of the iPhone 12 mini and iPhone 13 mini may not have been caused by the device's size after all. Whether the iPhone 15 Plus will fare better is yet to be seen.

There are no plans to revive the iPhone's "mini" form factor in Apple's pipeline, according to rumors. The smallest iPhones in the works, such as next year's iPhone 16 and the fourth-generation iPhone SE, are expected to feature 6.1-inch displays. On the contrary, some future devices, such as the iPhone 16 Pro and iPhone 16 Pr... Click here to read rest of article

Article Link: There Is No iPhone 15 Mini: Here's Why
The real reason the Mini failed is because it was not a Pro and the battery life.
It's obviously impossible to make a pro with good battery in a 5.4" form factor.
If Apple has the foresight, when the standard Pro goes to 6.3", they should make a 16 Mini Pro in a 5.8" form factor.
I would upgrade my 13 Pro immediately and I will bet anyone they would sell between 15/20 million units!
 
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I’m surprised nobody talked about it’s screen ratio.

5.4 inch screen is not small, but with current 21:9 ratio, it’s just too narrow for any practical use like browsing. While being too narrow, it’s also TOO DAMN TALL for once hand use, which practically broke the one hand use philosophy.

If iPhone mini to success, they need to change the screen ratio back to 3:2, or even to 4:3. They should make it more like the fatty iPod Nano 3rd gen
 
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In all fairness, when we debate such outcomes, it is incredibly important to understand Apple's involvement in this. While Apple did what 'we wished for', it didn't nurture the mini line up at all. From covers to promotion to price, it was never what it was meant to be. Covers were hard to find by Apple, they didn't promote it well enough and they didn't give the mini a chance to exist in the lineup. Look at the iPhone 13 era and the line up Apple had, it was a mess. Today it's evident that if you want the VERY best and up to date upgrades it's the Pro MAX. Others fall short of basic things from USB C speeds to some features. So here's the issue, Apple never wanted to have the Mini succeed, because that meant too many screen investments and productions would differ from each model. That's costing more than they wanted in vest in. The Mini should have been the SE line. They needed to keep a flagship model to perform well, but you make that happen only when the options are fewer in the line up. MOST people would buy a cheaper iPhone, the SE shouldn't exist anymore, it makes no sense, and in stead it should just be called the Mini Line up keeping the form factor and that's that. But it's a fine balance at Apple to control price, income, prestige and absolute control over their market. The mini wasn't a priority... and when Apple didn't care about it, it was hard to keep it going despite the 12 mini selling so well when launched. Numbers internally showed a very different performance. So it's not that it wasn't popular, it was that it had the potential to become more popular than their pro max models and that wouldn't look good for Apple...
It didn't sell, because it wasn't a Pro & had a poor battery
 
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It's obviously impossible to make a pro with good battery in a 5.4" form factor.
Yes for width and height but not necessarily for depth (from a purely technical perspective). An internal battery stacking would have been a smaller thickness gain than the external mag pack. While technically feasible, probably not viable from a marketing or economic perspective.
 
Probably not. While some of the mini buyers would want pro features, others, myself included want a small device because we have others, ipad, macbook, etc, so only use it when we are on the go. That also translates to the iphone 13 mini already having way more power/features than I need. And being a rarely used device, also caps the amount of money I'm willing to spend on it.

Probably the only viable way forward for a small phone is to reduce the main line to three models: iPhone, iPhone Pro, iPhone Pro Max. And make SE in two sizes: iPhone SE at 5.4", and iPhone SE Max at 6.1", to avoid the naming pitfall of the mini. This way they can raise the 6.1" SE price and still claim to have a cheap iPhone while catering to the needs of a dedicated minority, who might even leave the whole ecosystem otherwise.
You're an SE customer, not a Mini Pro customer
 
I’m gonna share my thoughts, I’m sure many people will disagree, but this is opinion about why the mini failed in sales.

First of all, I personally find the iPhone mini screen too small, specifically too narrow compared to the aspect ratio of the mini, and the width of the iPhone 8. I’m not saying that I prefer the width of the regular 6.1 inch iPhone, because that’s a bit too wide. However, I think making it a tiny bit bigger, in the realm of 5.8 inches, would have made it the perfect sized iPhone for me. Emphasis on for me.

The second cause I think affected the iPhone mini sales is the naming. I think the mini name would have made people think it was less worth, and naming it the 5.4” iPhone and 6.1” inch iPhone would have had less impact on sales.

But still, I think a bigger size like a 5.6 or 5.8” would have been perfect. While trying the iPhone on the stores, I’ve heard so many times people trying the mini in front of me say ”no, not this one, this is too small”, that honestly I think they went too far miniaturizing the phone, and they made a niche pretty happy, but they lost a big chunk of the mainstream sales.
5.8" but with Pro Materials
 
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I’d easily pay $2000 for an iPhone 15 Pro mini.
I wouldn’t go that far (lol), but yes I would pay more as well (more than I paid for my iPhone 12 Mini).

The iPhone 12 Mini was the cheapest of the iPhone 12 lineup, but I wasn’t buying it because it was the cheapest. If it was exactly that same price as the iPhone 12, I still would have bought it.

If they offered a smaller production batch of iPhone 15 Mini and said:

”Okay guys. If it will finally shut you all up. Here it is! However, because we are only doing a smaller production batch, you need to pay more than usual for your Minis. Deal?”

Yeah, I’ll take that deal. Obvious that’ll never happen though, lol.
 
People wanted the pro features over the small form factor. Add the pro features to the small form factor and customers will be back.
I don't understand how people miss this.

I didn't buy the 12 mini, because it had 4GB of ram. I'm so sick of Safari reloading all the time (and other apps). I went from X to 12 Pro since it had 6GB. I was waiting to switch to the mini once it got 6+GB of ram. So I didn't buy it when 13 mini came out either. Once it was ended, I realized I'd just have to accept the pathetic 4GB of ram. I got a 13 mini a year ago and it is best phone even with the lower specs. I'll just use it until it is no longer supported and I really don't know what I'll do at that point. Maybe there will be a small Android phone - I've never used Android before, but I don't want to go back to a 2 hand phone.
 
As a 13 mini owner I drive an electric car I bought at about the same time. The car battery lasts more than a week of daily driving without charging 😀
I love my 3 litre 6v automatic....wish I could afford a 4 + Litre 8v automatic 😊
 
In some cases it is just not possible to have the same features in a smaller device.
The battery will certainly be smaller, there goes your battery life.
There is a reason why only the 15PM has the new tele photo lens. It does not fit in the regular size, let alone a mini.

But even if it were possible - would you pay the same price for the smaller phone?
Yes I would!
The obvious solution is a 5.8" 16 Pro Mini and I don't care about the 5 x Zoom
 
You had your chance. You mini owners are a small piece of the pie that isn’t worth baking.

Don’t forget there were a number of mini users who said they’d never buy a bigger iPhone.
No we didn't, it was a compromised product, without the Pro features battery or materials and if Tim Cook loses his 20% of the pie, he'll soon start baking again
 
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