Google has a much higher rate of innovation than any other company. And Android will always be the platform of choice to use their services. Google Now by itself is reason enough. Apple's business is to sell you hardware and make you upgrade as often as possible. Google's business is to make information more available and useful to everyone via its services. While Siri has remained a toy, Now and Cortana are much more advanced. Same for Maps. Apple simply will never be able to match software innovation, they have neither the talent nor the desire, and it doesn't affect their business. Apple does its own share of integration like Continuity but unless you are totally locked into iDevices, they are useless. And I'm not going to tell all my friends/family to switch to Apple and discard what they use now.