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Oh my apologies! :eek:. How could I think otherwise? :rolleyes:. That makes you the resident Mountain Lion expert with the only opinion that counts. ;)

Your logic is awesome! :confused: You implied that I never used Mountain Lion and I replied by saying I've used it extensively since release. :cool: Thereby, I've said that I'm a Mountain Lion expert! :p And I also said that only my opinion matters! :confused: That makes PERFECT sense! :eek: And maybe one more emoticon for good measure! :eek:
 
Wow an AD guy who is hunting for business disses apple to get a job from them; He's either very stupid or is getting kickbacks from samsung.

No, what's stupid is that people don't even understand that this 'AD guy' is the founder of the world famous Apple's 'Think Different' campaign. He's not searching for business, he's already done working if he choses so. He's also not getting kickbacks from Samsumg, a suggestion which can only be rated in the category paranoia and highly suggestive or, as others call it, an Apple fanboy reaction.

He's not criticizing Apple for the fun of it or to get attention but because he knows where he's talking about. So would you IF you had done your homework.

It's unfortunate that apple is seen as a big bad company that is expensive and more of a closed system, it's PR has been dreadful etc etc.

Well, Apple = a big company but 'bad' is in the eye of the beholder. Anyway, you're drifting away from the subject. This 'AD guy' is not stating that Apple is a bad company, he's stating that the advertising of Apple should change in order to regain the more 'cool factor' Apple once had. And like it or not, Apple has been drifting away from making cool commercials to less commercials and is dealing more with it's patent wars instead of coming with new exiting stuff.

But I disagree the Adverts apple make are always right on the money these days and bad when this guy had the contract they actually make bigger mistakes.

Samsung Ads are dreadful and make me hate them even more,

Hate? You're using strong words. Is samsung so bad and Apple so good? Sounds like Apple fanboy talk to me. What's wrong with some competition? I love apple products but that doesn't mean that there is no room for some criticism, especially when those are provide by people who know the business, and the "AD guy" clearly knows where he's talking about, he's even responsible for one of Apple biggest name dropping campaign ever.

they use borrowed AD lingo, music and aesthetics that aren't their own and it all seems disingenuous! I mean come on the only people who are sucked in by the ads are uneducated children who don't have a clue about tech and the history behind apple.

Well, since you're so educated you should know that Apple has copied lot's of stuff themselves. Apple made some great inventions, actually, some Apple workers did (no, not Steven himself). But to suggest that Apple is original all the way clearly shows lack of knowing the real history about Apple. I've worked and still working with Apple products way before Steve was even well known to the whole world. I've seen the ups and downs and the bad decisions Apple made trough the years. Now they are on the top and ironically found themselves on the big screen where they protested against in a time where they made the 1984 campaign ad referring to George Orwell's 1984. I'm sure you know where I'm talking about since you are so educated ;)

Samsung are a copycat company that started right out of using stolen designs and has never created any product on par with the genius from apple.

Apple fanboy talk. Again, Apple stole a lot as well. Besides that, I'm all for copy other ideas when trying to make it even better. Competition is good for everybody and especially for the tech market. There is nothing (!) wrong or bad about copying something and making it better. And you can't state a simple square with round solid corners is been patented by your company and cant be used as a form.

What's next? Start a patent war because someone is also making a square that you claimed to have patented? It's hilarious.

For samsung to even suggest apple isn't cool is beyond me.

That's because you see things i.m.h.o. a bit to simplistic. Apple good Samsung is bad. Why bother buying a color monitor in the first place when you see the world that black and white?

Samsung can only win on value not quality. That was PC vs Mac from back in the beginning.

We're not again in a david (apple) and goliath (Samsung) race but with the so called 'post PC era'... iOS vs Android. In the long term apple's innovation will be eaten up by successive copycat design of samsung but those of us who know better will stick with the company throughout knowning products deserve to be designed and created with care.

No amount of nasty samsung ADs will change my mind based on what they class as cool or the in thing.

This is all Apple Fanboy talk. As a Apple fan myself it's kinda silly to see how far some people go with adoring a company that much. But then again, everybody is entitled to have his or her opinion. But you're missing the point totally when writing about this 'AD guy'....
 
[url=http://images.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]


Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences of that time, has suggested Apple is losing its way in its current advertising approaches, with Samsung taking full advantage.

In a blog entry on his website, Observatory, Segall argues that Apple has stuck to its product-based ads while Samsung has been investing big-time in people-based ads and creating greater buzz than Apple.
Segall had previously slammed Apple's short-lived Genius-based campaign which appeared to make its customers seem dumb. He notes now that Samsung invested in a two-minute Super Bowl ad, while Apple did nothing, and that Samsung created a new story for the Oscars while Apple ran a variation of its standard campaign approach.

YouTube: video
Segall does, however, end on an optimistic note, expressing his faith that the "smart people" at Apple and TBWA\Chiat\Day won't "take this lying down" and will be working hard to rebound with their own advertising efforts.

(Photo by Doug Schneider)

Article Link: 'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung

They need to step up their ads and phone game.

Wanna beat samsung? Just make a better phone. Samsung currently makes the 2 beat phones on the market. Apple is falling behind
 
Were the Get a Mac ads targeting (read: attacking) the Windows user base?

No, which is why they were effective. They were about the experience of using a Mac vs. a Windows PC. They didn't imply Windows users were dumb or just blindly following a trend. The first Samsung ad with the people in line worked to get attention, but I think their latest ads have fallen flat.

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They need to step up their ads and phone game.

Wanna beat samsung? Just make a better phone. Samsung currently makes the 2 beat phones on the market. Apple is falling behind

The top two selling phones are the iPhone 5 and iPhone 4S. We should start seeing some welcome changes in iOS 7 and the next iPhone, but don't expect to see Samsung clones with Wacom digitizers.
 
The top two selling phones are the iPhone 5 and iPhone 4S. We should start seeing some welcome changes in iOS 7 and the next iPhone, but don't expect to see Samsung clones with Wacom digitizers.

Which amounts to nothing more than Samsung/Android sales being spread over a MUCH larger array of devices.
 
No, which is why they were effective. They were about the experience of using a Mac vs. a Windows PC. They didn't imply Windows users were dumb or just blindly following a trend. The first Samsung ad with the people in line worked to get attention, but I think their latest ads have fallen flat.

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The top two selling phones are the iPhone 5 and iPhone 4S. We should start seeing some welcome changes in iOS 7 and the next iPhone, but don't expect to see Samsung clones with Wacom digitizers.

More like iphone 5 and galaxy S III.


But I was talking about phones, not sales
 
While Apple's ads haven't necessarily stood out for quite some time (I mean the "next big thing since the iPhone" in a vault commercial, the Mac v. PC spiel), but this Samsung ad didn't really do much for me. I mean there were parts where it was comical, but it was way too long and too drawn out.

And the Samsung ads that just target the iPhone user-base doesn't really work either (nor do the Fox Sports ones). The only successful ad from Samsung that I can think of, is that one where the wife beams her video to the husband as he's leaving in the taxi. Other than that, their marketing campaign hasn't really swayed me either way, even when they use the celebrities (like the secretary from Workaholics).
 
Apple needs more than a flashy new ad campaign to counter Samsung. Here's a novel idea, why don't you start innovating again instead of re-treading the same ol 3-4 year old stuff? Then you would not need a flashy ad campaign.

Just sayin...

Something to be said there.

The reason Apples product centric approach was so successful was because it was showing revolutionary, incredible products. Now they are showing stuff we've all seen before. I still really like Apples products. I think my iPhone and my Mac are still better than the competition; because they do the things that I do better, and I don't need the features that are exclusive to the competition (living in a rural area that's 30 years behind everyone else in technology, what the heck am I going to use NFC for?) BUT; even so, that can only hang on for so long before the competitors widen the gap. I'd like to see something new and exciting from Apple. The stuff they build is still very very good, but, it's definitely not the level of insane, revolutionary-ness that it's been in the past.
 
Which amounts to nothing more than Samsung/Android sales being spread over a MUCH larger array of devices.

Mostly at the low end, which is why Samsung's margins are less than half of Apple's. The Galaxy line is where Samsung generates most of its profits, and it's telling that the aging 4S outsells Samsung's latest and greatest.

We'll see what happens if and when Apple releases a rumored "cheaper" iPhone.
 
However, the products are still poor, a stylus for your tablet isn't a feature it's a failure, and in the end I tend to prefer Apple. But that's alright, I don't tend to base purchases on Ads anyway!

Every time I see someone saying this, I want to smack them upside the head in the off chance it'll knock some sense into their head.

I'll spell it out for you so you'll understand why I want to smack you.

A stylus as the sole method of input isn't good. This is true. Having a stylus in addition to an iOS style touch interface is a very good thing. While it's great navigating the OS with your finger, there are some situations where a stylus would work far better. Painting for instance. Drawing. Taking notes. Doing work that requires precise selections done multiple times (which you finger sucks at). These are things better done with a stylus.

An iPad with an active digitizer on top of the current iOS interface would be great. I mean absolutely freaking wonderful great. There's no such thing as one input device that works perfectly for everything. You wouldn't want to paint a picture with a mouse. Sometimes you need access to the best tools for the job.

Also, styluses are some of the best selling accessories for the iDevices. Does this mean you consider them failures?
 
They were good, but they absolutely without a doubt attacked the competition. Are you kidding me? Youtube the commercials then honestly ask yourself if it wasn't attacking. And if they weren't attacking, what exactly would you call it? A comparison ad???


I'd suggest you look up the definitions of subtle vs. blatant. While you're at it check out hatchet and scalpel.
 
I'm glad Samsung is doing well, Apple has taken the path of complacency so they need a big kick in the pants.

Long live competition.
 
I'd suggest you look up the definitions of subtle vs. blatant. While you're at it check out hatchet and scalpel.

I'd suggest you not try to interpret posts without some help next time, because youre reply has no corellation to my post you quoted.
 
Every time I see someone saying this, I want to smack them upside the head in the off chance it'll knock some sense into their head.

I'll spell it out for you so you'll understand why I want to smack you.

A stylus as the sole method of input isn't good. This is true. Having a stylus in addition to an iOS style touch interface is a very good thing. While it's great navigating the OS with your finger, there are some situations where a stylus would work far better. Painting for instance. Drawing. Taking notes. Doing work that requires precise selections done multiple times (which you finger sucks at). These are things better done with a stylus.

An iPad with an active digitizer on top of the current iOS interface would be great. I mean absolutely freaking wonderful great. There's no such thing as one input device that works perfectly for everything. You wouldn't want to paint a picture with a mouse. Sometimes you need access to the best tools for the job.

Also, styluses are some of the best selling accessories for the iDevices. Does this mean you consider them failures?

I think the real argument against built in styluses (as opposed to the oversimplified, hack of the argument that you responded to :)) is that if you include a stylus with the device, lazy developers (including first-party) will build their UI with a stylus as a fall back rather than making tough design choices to better support finger-based input.

While I do appreciate a stylus for sketching and OCR type input, I would not want any apps to literally or practically require one.
 
t if you include a stylus with the device, lazy developers (including first-party) will build their UI with a stylus as a fall back rather than making tough design choices to better support finger-based input.

While I do appreciate a stylus for sketching and OCR type input, I would not want any apps to literally or practically require one.

But there's no real evidence to this (yet) is there. Are developers doing what you say with the note?
 
Why do you think apple stock lost 25%?
Because it couldn't meet someone's expectation? Why do you think apple weren't able to meet it ? There is no question about it. Tide are turning and for apple to just sit there with Same product over and over again it will be watching titanic. You watch. When apple trolls out their iPhone 5s and what happens to stock again. If apple do come out with iPhone 6 with bigger screen you know this company lost direction. No wonder carriers are giving them less respect. You can deny all you want. With Steve gone with CEO with no interest in creating something awesome this ship gonna sink

hahahahahaha

Too funny.

If you keep running around yelling the sky is falling one day you may be right.

FYI Titanic sank on it's maiden voyage. Apple are way past that. Or did you mean watching Apple is like watching Titanic the movie. I haven't seen Titanic the movie. :)
 
But there's no real evidence to this (yet) is there.

Doesn't mean you can't make the argument. Seems like a reasonable view of human nature. :)

Are developers doing what you say with the note?

I have no idea. Obviously, the effect is mitigated by the fact that the Note is a tiny fraction of the Android market.
 
Something to be said there.

The reason Apples product centric approach was so successful was because it was showing revolutionary, incredible products. Now they are showing stuff we've all seen before. I still really like Apples products. I think my iPhone and my Mac are still better than the competition; because they do the things that I do better, and I don't need the features that are exclusive to the competition (living in a rural area that's 30 years behind everyone else in technology, what the heck am I going to use NFC for?) BUT; even so, that can only hang on for so long before the competitors widen the gap. I'd like to see something new and exciting from Apple. The stuff they build is still very very good, but, it's definitely not the level of insane, revolutionary-ness that it's been in the past.

I kind of see Apple as doing a bunch of things;

1/ insane revolutionary products (as you say from time to time)
2/ great build quality
3/ great look
4/ great feel
5/ great software (and reliability, connectedness and just works are key components here)
6/ great customer service.

Apple will never year in and year out do a lot of 1. They'll create it some times then just continue to do it well.

Samsung are making inroads on 2, 3, and 4.

The new Macbook air is just so freakingly beautiful in every respect. And thin. And meets 2-6.
 
hahahahahaha

Too funny.

If you keep running around yelling the sky is falling one day you may be right.

FYI Titanic sank on it's maiden voyage. Apple are way past that. Or did you mean watching Apple is like watching Titanic the movie. I haven't seen Titanic the movie. :)

The analogy he's making is quite clear actually.

Apple has enough cash reserves to keep it afloat for quite some time and while the stocks are going down, their revenue stream still remains quite strong, but Apple would be wise to see these as a warning sign that the market is at least starting to lose interest in their products. If they wait too long, it could easily be a case of too little, too late. Just look at what happened to Palm, and more recently, RIM.

I can tell you as an owner of multiple Apple devices, I've started to lose interest even though I've continued buying their products. When I got my iPhone 4, choosing a different phone wasn't even a consideration by any stretch of the imagination. It was by far and away the most exciting/best phone on the market IMO.

When I got my iPhone 5, I felt like I got the best built phone, but that's about the only area that I felt the iPhone 5 was superior to it's competition. By the time it rolled around, I felt like I got it merely because of preference and the fact that I'm already part of the Apple/iTunes ecosystem, not because I felt it was that much more superior to other devices on the market.

Apple will only get so much mileage out of me based on the above factors. I'm liking what Microsoft is doing personally. If Apple continues its path of mediocre updates to both it's hardware and software lines, I will eventually bite the bullet and transition elsewhere. And while I may just be a single person, I assure you there are plenty of other like minded individuals.
 
Apple has enough cash reserves to keep it afloat for quite some time and while the stocks are going down, their revenue stream still remains quite strong, but Apple would be wise to see these as a warning sign that the market is at least starting to lose interest in their products. If they wait too long, it could easily be a case of too little, too late.

What sign do you see that the market "is at least starting to lose interest in their products"?

While growth is slowing, sales are still increasing. That would seem to be straightforward evidence that interest in Apple products is still growing.

Just look at what happened to Palm, and more recently, RIM.

Apple's situation is a bit different than either of those companies. :D
 
What sign do you see that the market "is at least starting to lose interest in their products"?

While growth is slowing, sales are still increasing. That would seem to be straightforward evidence that interest in Apple products is still growing.



Apple's situation is a bit different than either of those companies. :D

Plummeting stocks and far more disgruntled fans even on this site. You'd have to be blind not to see it.

A large part of why sales are still growing is Apple expanding to new (foreign) markets. The world is only so large, so this is a temporary solution. At some point, Apple is going to need to do more with their actual products. Or do you think it's coincidence that growth slowed around the same time their products got stale? And what do you think will happen to this slower growth, they're seeing if they continue with stale products? Speed up suddenly?

I didn't say the situation is the same as Palm and RIM, I said it could be. Apple was already there once and products that people had lost interest in is what got them there the first time. Products that people loved is what got them to be where they're at now.
 
Plummeting stocks and far more disgruntled fans even on this site. You'd have to be blind not to see it.

:D Neither of those thing is an indication of market interest.

A large part of why sales are still growing is Apple expanding to new (foreign) markets. The world is only so large, so this is a temporary solution. At some point, Apple is going to need to do more with their actual products. Or do you think it's coincidence that growth slowed around the same time their products got stale? And what do you think will happen to this slower growth, they're seeing if they continue with stale products? Speed up suddenly?

Maybe you are arguing something different than what you said.

Yes, Apple's rate of growth is slowing. But sales are still increasing. Which pretty clearly indicates that market interest is still increasing. "Increasing slower" does not equal "decreasing".

No, I don't think it is because of product quality, but because of the law of large numbers. It simply gets progressively harder to double your sales every year.
 
What sign do you see that the market "is at least starting to lose interest in their products"?

While growth is slowing, sales are still increasing. That would seem to be straightforward evidence that interest in Apple products is still growing.



Apple's situation is a bit different than either of those companies. :D

Actually I'd call it less stable. Those two based their existence on the business market, Apple generates a vast majority of their income in the consumer market. The consumer market changes quickly based on what is cool right now this of course is subject to change at any moment. What Apple has not done is to spread their revenue flow out. If someone comes out with the next "cool" phone or tablet where does that leave Apple, it leaves them with a 70% reduction in revenue. iTunes is great but not being monetized all that well, Mac sales while better than the industry can't keep Apple afloat alone. There is no "must have" in the Apple lSW or HW line up other than tabs and phones. This is there problem, then need a must have in every sector they compete in not just one.
 
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