Oh my apologies!. How could I think otherwise?
. That makes you the resident Mountain Lion expert with the only opinion that counts.
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Your logic is awesome!
Oh my apologies!. How could I think otherwise?
. That makes you the resident Mountain Lion expert with the only opinion that counts.
![]()
Wow an AD guy who is hunting for business disses apple to get a job from them; He's either very stupid or is getting kickbacks from samsung.
It's unfortunate that apple is seen as a big bad company that is expensive and more of a closed system, it's PR has been dreadful etc etc.
But I disagree the Adverts apple make are always right on the money these days and bad when this guy had the contract they actually make bigger mistakes.
Samsung Ads are dreadful and make me hate them even more,
they use borrowed AD lingo, music and aesthetics that aren't their own and it all seems disingenuous! I mean come on the only people who are sucked in by the ads are uneducated children who don't have a clue about tech and the history behind apple.
Samsung are a copycat company that started right out of using stolen designs and has never created any product on par with the genius from apple.
For samsung to even suggest apple isn't cool is beyond me.
Samsung can only win on value not quality. That was PC vs Mac from back in the beginning.
We're not again in a david (apple) and goliath (Samsung) race but with the so called 'post PC era'... iOS vs Android. In the long term apple's innovation will be eaten up by successive copycat design of samsung but those of us who know better will stick with the company throughout knowning products deserve to be designed and created with care.
No amount of nasty samsung ADs will change my mind based on what they class as cool or the in thing.
[url=http://images.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences of that time, has suggested Apple is losing its way in its current advertising approaches, with Samsung taking full advantage.
In a blog entry on his website, Observatory, Segall argues that Apple has stuck to its product-based ads while Samsung has been investing big-time in people-based ads and creating greater buzz than Apple.
Segall had previously slammed Apple's short-lived Genius-based campaign which appeared to make its customers seem dumb. He notes now that Samsung invested in a two-minute Super Bowl ad, while Apple did nothing, and that Samsung created a new story for the Oscars while Apple ran a variation of its standard campaign approach.
YouTube: videoSegall does, however, end on an optimistic note, expressing his faith that the "smart people" at Apple and TBWA\Chiat\Day won't "take this lying down" and will be working hard to rebound with their own advertising efforts.
(Photo by Doug Schneider)
Article Link: 'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
Were the Get a Mac ads targeting (read: attacking) the Windows user base?
They need to step up their ads and phone game.
Wanna beat samsung? Just make a better phone. Samsung currently makes the 2 beat phones on the market. Apple is falling behind
The top two selling phones are the iPhone 5 and iPhone 4S. We should start seeing some welcome changes in iOS 7 and the next iPhone, but don't expect to see Samsung clones with Wacom digitizers.
No, which is why they were effective. They were about the experience of using a Mac vs. a Windows PC. They didn't imply Windows users were dumb or just blindly following a trend. The first Samsung ad with the people in line worked to get attention, but I think their latest ads have fallen flat.
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The top two selling phones are the iPhone 5 and iPhone 4S. We should start seeing some welcome changes in iOS 7 and the next iPhone, but don't expect to see Samsung clones with Wacom digitizers.
More like iphone 5 and galaxy S III.
But I was talking about phones, not sales
Apple needs more than a flashy new ad campaign to counter Samsung. Here's a novel idea, why don't you start innovating again instead of re-treading the same ol 3-4 year old stuff? Then you would not need a flashy ad campaign.
Just sayin...
Which amounts to nothing more than Samsung/Android sales being spread over a MUCH larger array of devices.
However, the products are still poor, a stylus for your tablet isn't a feature it's a failure, and in the end I tend to prefer Apple. But that's alright, I don't tend to base purchases on Ads anyway!
They were good, but they absolutely without a doubt attacked the competition. Are you kidding me? Youtube the commercials then honestly ask yourself if it wasn't attacking. And if they weren't attacking, what exactly would you call it? A comparison ad???
I'd suggest you look up the definitions of subtle vs. blatant. While you're at it check out hatchet and scalpel.
Every time I see someone saying this, I want to smack them upside the head in the off chance it'll knock some sense into their head.
I'll spell it out for you so you'll understand why I want to smack you.
A stylus as the sole method of input isn't good. This is true. Having a stylus in addition to an iOS style touch interface is a very good thing. While it's great navigating the OS with your finger, there are some situations where a stylus would work far better. Painting for instance. Drawing. Taking notes. Doing work that requires precise selections done multiple times (which you finger sucks at). These are things better done with a stylus.
An iPad with an active digitizer on top of the current iOS interface would be great. I mean absolutely freaking wonderful great. There's no such thing as one input device that works perfectly for everything. You wouldn't want to paint a picture with a mouse. Sometimes you need access to the best tools for the job.
Also, styluses are some of the best selling accessories for the iDevices. Does this mean you consider them failures?
t if you include a stylus with the device, lazy developers (including first-party) will build their UI with a stylus as a fall back rather than making tough design choices to better support finger-based input.
While I do appreciate a stylus for sketching and OCR type input, I would not want any apps to literally or practically require one.
Why do you think apple stock lost 25%?
Because it couldn't meet someone's expectation? Why do you think apple weren't able to meet it ? There is no question about it. Tide are turning and for apple to just sit there with Same product over and over again it will be watching titanic. You watch. When apple trolls out their iPhone 5s and what happens to stock again. If apple do come out with iPhone 6 with bigger screen you know this company lost direction. No wonder carriers are giving them less respect. You can deny all you want. With Steve gone with CEO with no interest in creating something awesome this ship gonna sink
But there's no real evidence to this (yet) is there.
Are developers doing what you say with the note?
Something to be said there.
The reason Apples product centric approach was so successful was because it was showing revolutionary, incredible products. Now they are showing stuff we've all seen before. I still really like Apples products. I think my iPhone and my Mac are still better than the competition; because they do the things that I do better, and I don't need the features that are exclusive to the competition (living in a rural area that's 30 years behind everyone else in technology, what the heck am I going to use NFC for?) BUT; even so, that can only hang on for so long before the competitors widen the gap. I'd like to see something new and exciting from Apple. The stuff they build is still very very good, but, it's definitely not the level of insane, revolutionary-ness that it's been in the past.
hahahahahaha
Too funny.
If you keep running around yelling the sky is falling one day you may be right.
FYI Titanic sank on it's maiden voyage. Apple are way past that. Or did you mean watching Apple is like watching Titanic the movie. I haven't seen Titanic the movie.![]()
Apple has enough cash reserves to keep it afloat for quite some time and while the stocks are going down, their revenue stream still remains quite strong, but Apple would be wise to see these as a warning sign that the market is at least starting to lose interest in their products. If they wait too long, it could easily be a case of too little, too late.
Just look at what happened to Palm, and more recently, RIM.
What sign do you see that the market "is at least starting to lose interest in their products"?
While growth is slowing, sales are still increasing. That would seem to be straightforward evidence that interest in Apple products is still growing.
Apple's situation is a bit different than either of those companies.![]()
Plummeting stocks and far more disgruntled fans even on this site. You'd have to be blind not to see it.
A large part of why sales are still growing is Apple expanding to new (foreign) markets. The world is only so large, so this is a temporary solution. At some point, Apple is going to need to do more with their actual products. Or do you think it's coincidence that growth slowed around the same time their products got stale? And what do you think will happen to this slower growth, they're seeing if they continue with stale products? Speed up suddenly?
What sign do you see that the market "is at least starting to lose interest in their products"?
While growth is slowing, sales are still increasing. That would seem to be straightforward evidence that interest in Apple products is still growing.
Apple's situation is a bit different than either of those companies.![]()