Apple saves at least some hassle and maybe money from lowering the number of returns by releasing better firmware so im sure they are on it. Also, it's pretty clear Apple rushed out the current firmware. The evidence is the 35 beta firmware that ended up shipping with the phone. This wasn't an accident but everyone knew "hey, release day is tomorrow, ship what we go" and that was the beta firmware. 37 was just a minor improvement. Hopefully the problems that have been identified are fixable and we won't have to wait for a Leopard version of iPhone's OS to fix this stuff properly (meaning non hack fixes that break other stuff).