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macrumors bot
Original poster
Apr 12, 2001
55,072
17,436



iphone_5_display-150x200.jpg


While Apple set a company record by selling over five million units of the iPhone 5 during the device's launch weekend, it clearly could have sold even more if supplies had been available. Pre-orders for the iPhone 5 sold through the company's launch day stocks in just about an hour, and shipping estimates for new orders have been sitting at 3-4 weeks since soon after pre-orders began.

Bloomberg reports that Apple's tight supplies at launch are a result of the new in-cell technology being used for the iPhone 5's display. The technology integrates the touch sensors directly into the display rather than adding them as a separate layer, allowing for thinner displays.
Apple used the technology in the first major iPhone overhaul since 2010 to make the device more svelte, an attribute that helped lure a record 5 million buyers in three days. Yet producing in-cell screens is also more painstaking than earlier screen types, contributing to bottlenecks.
KGI Securities analyst Ming-Chi Kuo had previously noted that shifting to in-cell technology would simplify and shorten the display manufacturing process, but low yields of the new implementation have challenged Apple's supply chain partners' efforts to meet demand. Although LG and Japan Display were able to ramp up production, Sharp experienced the most significant difficulties and only began mass shipments of the display into the supply chain two weeks ago.

Article Link: Tight iPhone 5 Supplies Linked to In-Cell Display Technology
 

iZac

macrumors 68020
Apr 28, 2003
2,240
1,691
Shanghai
That and keeping back supply for the numerous more countries it hits in this week. This fast roll out is fantastic for the international community though.
 

CrAkD

macrumors 68040
Feb 15, 2010
3,178
255
Boston, MA
Tight supplies? Everytime I watch the news they tell me the iPhone 5 was a disappointment why would supplies be tight?
 

KdParker

macrumors 601
Oct 1, 2010
4,793
998
Everywhere
hope this clears up soon

I have a second line eligible for upgrade coming in October. I sure hope delivery days get back to normal by then.
 

swarmster

macrumors 6502a
Jun 1, 2004
628
90
But...but...

All they did was make the screen a little taller! Now you're telling me its the highest quality smartphone screen ever and implements innovative, cutting edge technologies? And that's just the changes they made to the display?

Sorry, but I prefer willful ignorance.
 

Nicky G

macrumors 65816
Mar 24, 2002
1,022
1,042
Baltimore
The new display is definitely a major improvement, both in terms if visual quality, thinness, and I think most importantly, the overall "feeling" you get interacting by touch with objects that really do appear to be right on the surface layer of the glass. Instead of appearing even slightly under the surface of the glass, it really does seem like things are just right there at your fingertips. It's huge, and I can't wait for this display technology to make it to the iPad.
 

wkadamsjr

macrumors 6502
Jun 29, 2010
281
61
The new display is definitely a major improvement, both in terms if visual quality, thinness, and I think most importantly, the overall "feeling" you get interacting by touch with objects that really do appear to be right on the surface layer of the glass. Instead of appearing even slightly under the surface of the glass, it really does seem like things are just right there at your fingertips. It's huge, and I can't wait for this display technology to make it to the iPad.

Really? The difference is less than a millimeter, if I'm not mistaken. How can your eye even tell the difference? I think it's all in your head.
 

striker33

macrumors 65816
Aug 6, 2010
1,098
2
Really? The difference is less than a millimeter, if I'm not mistaken. How can your eye even tell the difference? I think it's all in your head.

I could tell the difference as well.

It also seems like the tech has moved on a fair bit in the last 2 years, as the latency seems to be significantly reduced, and everything seems a lot quicker in response to touch input. Wether thats a side effect of the new in-cell tech, I'm not qualified to say.
 

rfred02

macrumors newbie
May 16, 2012
11
0
Minneapolis
Finally get mine this AM, but I'm sorry for everyone that is still refreshing their CC website and email hoping that their card is charged and their tracking numbers are sent... Hopefully the international roll-out won't hurt still pending orders in the US.
 

adildacoolset

macrumors 65816
I can imagine rim cook regularly calling sharp on his cellphone:
"When are you mass producing it? But the launch is only a few weeks away! Yes, but what can you do? Uh-huh. Make sure it's mass produced QUICKLY!"
He must have done this call like every day until finally:
"WTF? You only got mass production now? That's only two weeks before the launch!"
 

daneoni

macrumors G4
Mar 24, 2006
10,807
79
No wonder a lot of the new phones have a warmer tone to them. Damn LG and their warm calibration!
 

iSee

macrumors 68040
Oct 25, 2004
3,528
255
Is five million devices ready for launch a tight supply?

Bloomberg reports that Apple's tight supplies at launch are a result of ...
... not in-cell displays but overwhelming demand.
 

dannynjoni

macrumors regular
Oct 14, 2010
151
64
I really do love the new display. I haven't heard much about it and I've been wondering why. IMO it's been underplayed. I don't want to put it down. It's just really nice to experience - and I have an iPad 3! I too can tell the difference of having less glass on the surface. Things just "feel" better. The colors are beautiful too, and the clarity/contrast are wonderful! I didn't expect the new iPhone to make me already want to upgrade my iPad, but I think it will be a must for me now LOL!
 
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