So, Apple’s misfortune is that they lucked up created a platform that people enjoy using and feel comfortable purchasing through. Even though they’re only 20 to 30% of the market, it’s their OWN fault their customers purchase more than other mobile OS customers. If only they hadn’t been so focused on making great products, they wouldn’t be considered a target of punishment now.
Maybe that’s why other companies don’t approach Apple’s level of quality and user friendliness. They know that if your customers are valuable, people will use any means to try to get access to them. That’s way easier than trying to build your own success.