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macrumors bot
Original poster
Apr 12, 2001

Executives from PopSockets, Sonos, Basecamp, and Tile are attending a congressional hearing today to testify in an ongoing antitrust inquiry involving major tech companies like Amazon, Apple, Google, and Facebook, reports The Washington Post.

The smaller companies are aiming to provide evidence that the tech giants have become too big and have practices in place that stifle competition and hurt sales. Tile in particular is gunning for Apple, claiming that Apple's iOS 13 Bluetooth and location tracking devices have hurt its business, and that Find My resembles Tile's own service.


Apple made sweeping changes in iOS 13, rolling out the Find My app alongside privacy-oriented changes that make it harder for third-party app developers to track customers without their knowledge.

According to Tile, Find My, which is designed to let users locate lost iOS and Mac devices, has a major advantage over competing products because location tracking for Find My is enabled by default, while Tile must obtain user permission for location access in "deep, hard-to-find smartphone settings" that also has to be reauthorized with regular follow-up reminders.

Some lawmakers see Apple's changes as an effort to gain an edge over rival companies, but Apple says the iOS 13 updates are designed to improve user privacy and prevent app developers from using customer data without permission. "Apple has not built a business model around knowing a customer's location or the location of their device," Apple spokesperson Fred Sainz told The Washington Post.

Tile attorney Kirsten Daru said that Tile is "looking to Congress to level the playing field" because Apple's changes have caused a "confusing and frustrating experience for [Tile] users."

Sonos, PopSockets, and Basecamp are sharing similar complaints about Google, Facebook, and Amazon, and the information provided to lawmakers today has the potential to shape future state and federal probes.

Tile could soon be even more upset with Apple, as rumors suggest Apple is working on an "Apple Tags" product that can be attached to small items like wallets or keys to track them using the Find My app on the iPhone.

A mockup of what Apple Tags might look like

Apple Tags will directly compete with Tile's own trackers, and will be better integrated into the iOS operating system. Apple will also be able to offer more advanced tracking features, taking advantage of the ultra-wideband chip in the iPhone and the Find My option that uses connected Apple products belonging to other people to locate devices even when they're offline.

For those interested, there is a live stream of the congressional hearing that can be watched on YouTube, with the video embedded above.

Update: CNBC's Kif Leswing has shared Apple's full statement on the House Antitrust Subcommittee hearing involving Tile, which clarifies that Apple is working on an option that will let third-party developers enable "Always Allow" tracking at the time of setup. Apple plans to introduce this setting in a future software update.
Apple builds its hardware, software, and system level apps to protect user privacy and provide the best products and ecosystem in the world. Apple has not built a business model around knowing a customer's location or the location of their device.

When setting up a new device users can choose to turn on Location Services to help find a lost or misplaced device with Find My iPhone, an app that users have come to rely on since 2010. Customers have control over their location data, including the location of their device. If a user doesn't want to enable these features, there's a clear, easy to understand setting where they can choose exactly which location services they want enabled or disabled.

In regard to third-party apps, we created the App Store with two goals in mind: that it be a safe and trusted place for customers to discover and download apps, and a great business opportunity for developers. We continually work with developers and take their feedback on how to help protect user privacy while also providing the tools developers need to make the best app experiences.

We're currently working with developers interested in enabling the "Always Allow" functionality to enable that feature at the time of setup in a future software update.

Article Link: Tile Decries Apple's iOS 13 Location Tracking Changes, Calls on Congress to 'Level the Playing Field' [Updated]
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macrumors member
Jun 17, 2013
Well Tile shouldn’t be selling products with non-rechargeable/non-replaceable batteries. Once Apple come out with their tile it will revolutionise tracking of products all over the world in a secure way thanks to the clever Public/Private key system they’ve developed with iOS 13.


macrumors 6502
Jan 12, 2017
Heaven forbid a company become big and successful and generate money for its shareholders, employees, and third-party beneficiaries. If you're a small business there are advantages to that - you can be more nimble, adapt more easily, etc. than a large corporation. But instead, these companies complain to the government - who is all too happy to tear into any big money-maker as that is a direct threat to their desired socialist control state.


macrumors 6502
May 20, 2006
This is tough. I've been a long time Tile owner, and I like their products but things like reminders you left something behind are always too late. Still they've helped me keep track of all kinds of things. And I, like I am sure so many of their other customers, would jump all over Apple Tags. I'm sure they would be smaller, louder, and have much better tracking. I do love my Tiles but I am sure they will suffer the same fate as my beloved Pebble watch did when the Apple Watch came along. But as a consumer I am not in the business of keeping other businesses afloat. Let the best products come to market and consumers will pick what they think is the best one.


macrumors 6502a
Nov 13, 2014
I have a Tile and sometimes use the app, but there is absolutely no reason why the app needs constant access to your location. When I need to find my keys, I open the app and press the "Ring" button...even at that point, Tile has no reason to know my location. The app still works if you disable location access but it pesters you incessantly to re-enable location services.


macrumors regular
Dec 12, 2011
Maybe these companies should protect their intellectual property with rock solid patents instead of complaining.
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macrumors 68000
Apr 18, 2018
Tile sounds a bit whiney! FindMy finds people and devices not tags, but anyway, what is so hard about verifying that the phone user wants to share location services? Does tile even hire any competent programmers?


macrumors 68040
Aug 24, 2017
Out there...way out there
I used to use Tile, but was annoyed after I discovered the BlueTooth connection would stop my AirPods microphone from working.

After that the constant "we found your keys" emails telling me that my keys were last seen in the office, even though they were now at home, and then the fixed, non rechargable battery issue was the last straw.

I'm done with Tile. Interesting idea, bad product. I'm looking forward to seeing what Apple pull out, especially as next year I'll be upgrading my 7 plus.


Sep 13, 2008
Portland, OR
Seriously, if your companies success is based on what another company is doing, then you have a poor product.

That would make the iPhone a poor product since it depends on modems from Qualcomm, glass from Corning, and screens from Samsung.

You take those three away and replace them with the alternatives and you have a pretty crappy phone.


macrumors 68000
Apr 18, 2018
The bigger issue is How Best to "Stop the Bullying" by ALL the $1T+ USD market cap companies !
hard to say Apple and Google, for example, are bullies. Checking out the revenue posted by independent app developers! Oh, sorry, apps must conform to security and privacy and quality protocols, my bad
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macrumors Westmere
May 16, 2008
Tile and other companies appear to be trying to prevent Apple and others from benefitting from their own work and success.
Apple will also be able to offer more advanced tracking features, taking advantage of the ultra-wideband chip in the iPhone and the Find My option that uses connected Apple products belonging to other people to locate devices even when they're offline.
It's reasonable for Apple to leverage the millions of Apple devices in the world for such a feature. Just because Tile can't replicate this functionality doesn't mean Apple should be restricted from using this advantage.


macrumors 6502
May 13, 2019
If browser downloads of apps was possible on iPhone (with user express consent), developers would flee the iOS App Store because Apple’s policies are in their best business interest rather than the developers business interest. Competition is definitely needed to encourage the iOS App Store to be more developer friendly. Apple’s monopolistic attitude into forcing things on developers will backfire when Europe or the US Supreme Court rule it in violation of anti-trust laws next year, as this bullying attitude will be remembered by the developers (especially ones with competing apps). On macs, users can download apps from a browser...why can’t they on iPhone?
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