Tim Cook at D10: Loves That Customers, Rumor and News Sites Care About Apple

[marcusj0015]

I am immensely peeved by the use of the word "ya" as a replacement for "yes" or "yeah".

Cool story bro.

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Well good job in any case.

I can imagine the awkwardness is such a situation.

Why would it be awkward at all? Even assuming those gay rumors are true, it still wouldn't be awkward, Yup, the CEO of Apple is crushing on an audience member from Macrumors. Sounds legit.

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I think he's weird and seems like a play-nice-puppet. Not really answering questions but repeating old Steve quotes about how much he loves what he does. And not saying what it actually is. This guy is boring and an uninspiring business leader.

Sorry, Apple fans, but he's unsympathetic. Can't listen to him anymore.

Or, ya know he actually does love Apple, he's only been there ~15 years.

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I would love to see the footage of Tim when asked about the rumors sites. Then have it analyzed by someone that specializes in body language. I am sure you would get a slightly different message. LOL!

Why would Tim NOT love rumor sites? They provide free media coverage, and more importantly, it's a great tool to get feedback from consumers.

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Then how about some Mac Pro news?

You'll get your answer soon enough, D10 wasn't the right place or timing to ask about it, stop worrying, we'll find out at WWDC

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Lol, good one from Kara.

I think mr, and correct me if I am wrong can only ask about certain things and not others? I don't know why one should ask such a generic question and not a ballsy one like the mac pros.

And I am not buying it that he wouldn't get an answer. What could Cook do, stay silent? Say we don't talk about products? He would have at least hinted that the pro line up is here to stay or not.

Except if like I said all product questions are out, well, , are out of question. Which I think might be the case.

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This.

No, he would have smiled and said he can't talk about upcoming products, but to wait for WWDC, then laughed, like he did with all the other "what comes next" questions.

 

[iSamurai]

But seriously though, I love his flair.

 

[MartiNZ]

But he embraced it and I'm glad to see he is on our side.
Well why wouldn't he be a fan of MR? Afterall, we are all freaking out about purposly leaked fakes

I guess the doubledown plan he sees as more of a challenge to MR, etc. rather than just pissing us off even more .

Oh, and purposely leaked fakes, about which we will all be totally positive when they turn out to be real.

 

[mrgraff]

 

[A MacBook lover]

Image

http://www.youtube.com/watch?v=rXozZ7JhTRs

 

[Getitdone]

Videos and More

There are 8 video clips of the Tim Cook interview on the AllThingsD site. http://allthingsd.com/video/page/2/

In addition, they have posted a retrospective video of Steve Jobs appearances at D conferences over the years here: http://allthingsd.com/20120530/steve-jobs-at-d-a-retrospective-video/?refcat=d10 This is in addition to the materials covering the Ellison/Catmull discussion on the legacy of Steve Jobs.

And for more...podcasts now available in iTunes of all six of Steve Jobs' appearances at D over the years. They are free.

 

[the8thark]

Tim Cook at D10: Loves That Customers, Rumor and News Sites Care About Apple

That's nice of Tim Cook. That says nothing about MacRumors though. Some of the articles I read here I can see the care for Apple in them. And other articles here I read and just go *facepalm*, Apple would be so disappointed with them.

So I think MacRumors is a mixed bag. Does some things well, does others like complete garbage. But it's most certainly not the worst Apple fansite out there. So that is a good thing I guess.

 

[ScottishDuck]

And I thought he was going to say he hates the customers and rumour sites

 

[MuppetGate]

And I thought he was going to say he hates the customers and rumour sites

He could probably get away with saying he hates rumor sites, given that only a tiny percentage of Apple's customers frequent them.

 

[zzLZHzz]

Having watched and enjoyed every keynote for the last 15 years I think there is a hingher standard for Apple. I just imagine watching him talk like this for the next few years won't be as great as it should be. No offence.

steve jobs has more than 10 years of experiences in presentation and with each presentation he get better.

there is no way Tim Cook can pick up that 10 years of experience overnight.

 

[Tussen69]

I still think you should have asked: Are Apple going to abandon its Truck drivers .. ??? (Mac Pro users)

 

[MacFetish]

Cook is smart on this. Remember The whole debarcle with Think Secret? Jobs took the p!ss out of sites like 'I've got a secret', as he referred to it, and eventually Apple closed them down. This alienated a lot of users who were, after all, Apple enthusiasts and likely mac evangelists. What he's saying is we love our user base, we love the people who contribute to these sites, but... there's a line, don't cross it. I.e. Gizmodo and the iPhone 4 leak.

 

[iapplelove]

I'm sorry about this being my first post but I had to say this. Worried about Apple.

The only people who should worry bout apple are its competiors

 

[Gomff]

I thought Tim came across very well in this interview. I'm not a huge fan of Star Trek but it reminds me of when Patrick Stewart took the helm of the Enterprise after William Shatner. Instead of trying to imitate Kirk, he did his own thing and won people over.

I think Apple is in safe hands.

 

[theSeb]

I find in transcript, Tim Cook doesn't not connect or engage, but when you go back and watching his demenour and merge his dialect and body language, and his pause to consider his answer, you get a completely different feel for the man. I find him remote in text, but utterly engaging in person, albeit video. I think he is really great, and proof that cream always rises to the top.

I have to agree with previous comments that the Mac Pro should have been asked about.

Having said that Ping got asked and was put in the firing line for a shot, so perhaps if they wanted to set up ducks for the firing squad, this really was the opportunity, so I guess on reflection no Mac Pro news or discussion is a good thing.

Not to worry. I've already written a long email to Tim carefully explaining why the Mac Pro needs to be updated and CANNOT be EOL'd. I am sure he will not disappoint me.

 

[SBlue1]

I bet he is posting here every once in a while.

 

[Silver Box]

Would also like a full interview video, not a fan of these multi edits and being 'fed' segments.

 

[Axne1]

Well I got the exact opposite feeling from CEO Cook....

I think Apple is full of cult like figures, who hated people's opinions, but their own :/

But damn they make a great device!

 

[Winni]

I thought Tim came across very well in this interview. I'm not a huge fan of Star Trek but it reminds me of when Patrick Stewart took the helm of the Enterprise after William Shatner. Instead of trying to imitate Kirk, he did his own thing and won people over.

I think Apple is in safe hands.

"Safe" hands, yes - because unlike Jobs (or Kirk), Cook does not seem to be the person who would take ANY risks. "Steady as she goes."

Jobs, even in the moments when it was obvious that it was all BS that he was saying, made you want to hear more of what he had to say. He was a great sales person and presenter. His excitement for his products felt authentic and he was able to make the audience share this excitement.

Cook is an accountant and banker reading balance statements and I couldn't manage to watch him for more than 30 seconds. That never happened when Jobs was interviewed. They should have given the CEO post to Phil Schiller - he's the only Apple manager besides the late Steve Jobs whom I actually want to believe when he talks about how cool and amazing and unique and special their new products are. He carries the flame, all the others don't.

Just as a note, no, I'm not a Steve Jobs fanboy. For all we can know he was arrogant, a tyrant and impossible to work with. But the man was around throughout my entire career and I spent a lot of time with my Apple II clone back in my teenager days. Microsoft products directly or indirectly brought food on my table, but Apple's and NeXT's products were the truly fascinating (but usually way too expensive) stuff, and Jobs was the icon behind those cool things. You could say that he was one of those rock stars from my youth and his instruments were computers. So, yes, he was special. And it's sad to see that the new regime at Apple comes across so lifeless, colorless and boring. There's no way that this company will keep churning out cool products. "Steady as she goes" is the best that we can hope for.

 

[Geekbabe]

Tim Cook comes across as a soft spoken, bright man with a sense of humor. He also displays appreciation for Apple's customers. People keep judging this man by the Steve Jobs yardstick without remembering that the Apple that Cook must manage going forward is going to be a much bigger corporate giant. I think Steve chose his successor well!

Btw, nice question from MacRumors

 

[knightlie]

I'm sorry about this being my first post but I had to say this. Worried about Apple.

The only thing to be worried about is the number of trolls turning up on Apple dicsussion forums.

 

[alent1234]

it seems after Tim Cook took over the rumors have dried up. back in the iphone 3GS/4 days the 2-3 months before release were full of daily rumors. same with the original ipad.

he can be super secret all he wants, but that just means i'm going to be more careful about when i buy my stuff. at release or shortly after and that's it

Cool story bro.

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Why would it be awkward at all? Even assuming those gay rumors are true, it still wouldn't be awkward, Yup, the CEO of Apple is crushing on an audience member from Macrumors. Sounds legit.

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Or, ya know he actually does love Apple, he's only been there ~15 years.

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Why would Tim NOT love rumor sites? They provide free media coverage, and more importantly, it's a great tool to get feedback from consumers.

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You'll get your answer soon enough, D10 wasn't the right place or timing to ask about it, stop worrying, we'll find out at WWDC

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No, he would have smiled and said he can't talk about upcoming products, but to wait for WWDC, then laughed, like he did with all the other "what comes next" questions.

 

[lkrupp]

The only thing to be worried about is the number of trolls turning up on Apple dicsussion forums.

And let's get another thing straight shall we. MacRumors is NOT a pro-Apple site. All it does is report flimsy rumors about the company and it's products. MacRumors also apparently encourages derogatory comments from the iHaters and is a haven for the above mentioned trolls. I personally see MacRumors as a detriment to the reputation of the company, not an asset.

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I'm sorry about this being my first post but I had to say this. Worried about Apple.

It's your job as a troll to plant the seeds of fear, uncertainty, and doubt. Do your job as best you can.

 

[ixodes]

Tim Cook is a thinking man's CEO.

An exemplary leader, driven, calm, unflappable, highly intelligent, measured, and deliberate, he's exactly the right person to lead Apple.

I have nothing but the highest level of respect, confidence, trust and enthusiasm for Cook. His multi-faceted skill set, is exactly what it takes to guide Apple.

Ready, willing, and able to address the press, employees, customers, the board, and the ever important design and engineering staff, he is the consummate CEO for today and the future.

Apple is in very good hands.

 

[theSeb]

And let's get another thing straight shall we. MacRumors is NOT a pro-Apple site. All it does is report flimsy rumors about the company and it's products. MacRumors also apparently encourages derogatory comments from the iHaters and is a haven for the above mentioned trolls. I personally see MacRumors as a detriment to the reputation of the company, not an asset.

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It's your job as a troll to plant the seeds of fear, uncertainty, and doubt. Do your job as best you can.

I would disagree about the detrimental part. The rumours part of the discussion are filled with interesting characters, but if you dive down into the forums, there are many knowledgeable and helpful people that know and understand the hardware and software and are happy to help. I like to think of it as a hospital.

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"Safe" hands, yes - because unlike Jobs (or Kirk), Cook does not seem to be the person who would take ANY risks. "Steady as she goes."

Jobs, even in the moments when it was obvious that it was all BS that he was saying, made you want to hear more of what he had to say. He was a great sales person and presenter. His excitement for his products felt authentic and he was able to make the audience share this excitement.

Cook is an accountant and banker reading balance statements and I couldn't manage to watch him for more than 30 seconds. That never happened when Jobs was interviewed. They should have given the CEO post to Phil Schiller - he's the only Apple manager besides the late Steve Jobs whom I actually want to believe when he talks about how cool and amazing and unique and special their new products are. He carries the flame, all the others don't.

Just as a note, no, I'm not a Steve Jobs fanboy. For all we can know he was arrogant, a tyrant and impossible to work with. But the man was around throughout my entire career and I spent a lot of time with my Apple II clone back in my teenager days. Microsoft products directly or indirectly brought food on my table, but Apple's and NeXT's products were the truly fascinating (but usually way too expensive) stuff, and Jobs was the icon behind those cool things. You could say that he was one of those rock stars from my youth and his instruments were computers. So, yes, he was special. And it's sad to see that the new regime at Apple comes across so lifeless, colorless and boring. There's no way that this company will keep churning out cool products. "Steady as she goes" is the best that we can hope for.

As much as I respect Steve Jobs, he wasn't exactly always right or a visionary. This is what he said not too long ago, "We look at the tablet and we think it's going to fail." Interesting stuff. I think these fears about Tim Cook's leadership and how Apple will fare are plain silly. He's been there for well over a decade and he is one the instrumental characters that helped to bring Apple to where it is today. Thinking that Steve Jobs did everything or that the company will now collapse is naive (unless they put Ballmer in charge - we should all worry then)