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Tim Cook at D11: Apple Television - There is a Grand Vision
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Well, I'm no journalist, neither do I live in the UK, nor do I have a tv. So I do not really care what networks Britain has (except that I sometimes listen to the BBC).
Point aside, as long as apple has not published its rumoured hypothetical living room appliance, criticizing someone for using a "wrong" moniker is pretty lame.
Kind regards,
Give me the current Apple TV with a USB 3.0 port for DVR, a tuner compatible with my cable provider which allows me to replace the pos scientific Atlantic junk they distribute.
With access to my Netflix, Hulu & Amazon subscriptions plus on demand via my cable co I'd be happy.
I don't need to replace my TV. I just need an all in one box to connect TO my TV.
With access to my Netflix, Hulu & Amazon subscriptions plus on demand via my cable co I'd be happy.
I don't need to replace my TV. I just need an all in one box to connect TO my TV.
Content, content, content.
TV is a content deal. Like iPod/iTunes was about the music, not about the interface.
like books, it's about the relationship with the content owners, and disintermediating the classic delivery cartels (broadcast, cable, cinema, dvd), and creating an individual immersive experience. These delivery mechanisms are known evils for content owners, and typically they are in bed together (Fox, Viacom, CBS, NBC/Universal/Comcast), so they are not going to give up easily.
What 'we' want, is the ability to ala carte our content experience into a 'narrowcast' of our wants and potential wants, in a singular uniform experience. I harp on the 'one controller,' but it's really, 'one interface'... I turn on my viewer with one button, navigate with a pointer, and click into my 'content' library, or select/be reminded of live action stuff (time sensitive stuff, not pod casts, but live stuff, Sports, Call in shows, breaking news, etc etc). Building this into single menu that controls power, sound, and hides the 'source' of the stuff... (should I care to switch from OTA to cable, to Internet, to DVR... no... it should be navigatable from the main 'content' libraries)... and some level of 'notifications' (possibly on the adjunct device, the iPad 'controller') saying "Vikings-Packers game on in 30 minutes" or 'Breaking news... Michelle Bachman is not running for a 5th Term... click here for content choices', or 'do you like this TV show... here's the cast and crew and their filmologies (across netflix, forward Cable/OTA scheduling, Hulu Plus, iTunes, VidonCableDemand, your local DVD /online library, Torrents;-) ).
The Aha, isn't the AppleTV in a TV, it's the 'content navigation across 800 sources for dummies' problem... and that starts with 799 of those sources starting to serve up content as stand alone via the ITMS cloud. Cable companies and Broadcast networks don't want to be like Borders and Barnes and Noble, so they are fighting back ruthlessly.
Okay Mr. Nonothing,
Point, Retina is just recycled technology from the bloody iPhone. Stale.
Yes, Apple squandered a grand opportunity on the TV. With Xbox One and IPTV ramping up, competition will only get more fierce.
It's too bad the existing Apple TV does not have app support nor the ability to stream multiple content formats easily. Also, the ATV controller is horrible ... they should either have a keyboard or voice recognition. At least Bluetooth Keyboard support was finally put in after all these years...
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Hopefully the Xbox One will have a stand by mode to reduce boot up times.
But even if you cold boot the ATV it takes a while.
As for controller support, the ATV controller is pretty poor...
iTV makes no sense
apple designed atv to be an affordable device.
why the hell they'd produce something big and expensive now?
to lock out a bunch of potential customers from their ecosystem?
one can buy TVs whenever and wherever one wants. the TV itself
does only the visualisation part, and more or less you get pretty much
the same if you go and buy a HD TV set.
why there's none asking for an iHI-FI, or iSeparates? or even an amplifier with airport integrated into it?
airport express and Apple TV do their job pretty well: output audio signal.
i guess the same goes for the TV part: we need a video signal, and something to display it.
nevertheless i am pretty much disappointed by the TV sets available on the market. Vendors claim to have a smart TV, but, really, this is everything but not smart. horrible user interfaces, weird graphic design, laggy and unnecessary visual effects, one word: not usable.
i'd need something like the thunderbolt display in a proper size with speakers and a remote controller. say, 4 hdmi/dp inputs AND a headphone connector which is easily accessible. or bluetooth audio sender.
and it should be responsive, once again.
there's a lot more to fix on the TV service today, than just selling another "feature packed" TV-set. besides the display part lasts much longer than the "features". the sw/fw on those "smart" tvs are outdated, and probably the silicon which should do the "smart" part gets a lot sooner deprecated than the panel.
it's really the way one consumes content the part to be changed. since we have TVs on earth nothing much have changed. we use newer and newer technologies to reproduce the feeling we had in the fifties.
time shifting and PVR... the recreation of a modern VCR. but the content still needs to get to you first.
i guess the "coming up" or "next on xxxx" is the thing that should be changed. compared to the internet, television is pretty much linear. one probably has 57 channels (but nothing on), one can surf, but one must wait for something good to come up next.
(some of my buddies said that over 60% of the people can't really decide what to watch on TV, they just sit there and wait what comes next. and most of them are dissatisfied because of the ****** shows)
i think the future is something non-linear, when you can watch TV when/what you want, not just movies and series. once it was aired, it shall be accessible, like it is on internet.
or probably team up with buddies who have the same interest to "create a channel" virtually. it is so easy to spice it up with some social network buzz...
but i may be all wrong.
apple designed atv to be an affordable device.
why the hell they'd produce something big and expensive now?
to lock out a bunch of potential customers from their ecosystem?
one can buy TVs whenever and wherever one wants. the TV itself
does only the visualisation part, and more or less you get pretty much
the same if you go and buy a HD TV set.
why there's none asking for an iHI-FI, or iSeparates? or even an amplifier with airport integrated into it?
airport express and Apple TV do their job pretty well: output audio signal.
i guess the same goes for the TV part: we need a video signal, and something to display it.
nevertheless i am pretty much disappointed by the TV sets available on the market. Vendors claim to have a smart TV, but, really, this is everything but not smart. horrible user interfaces, weird graphic design, laggy and unnecessary visual effects, one word: not usable.
i'd need something like the thunderbolt display in a proper size with speakers and a remote controller. say, 4 hdmi/dp inputs AND a headphone connector which is easily accessible. or bluetooth audio sender.
and it should be responsive, once again.
there's a lot more to fix on the TV service today, than just selling another "feature packed" TV-set. besides the display part lasts much longer than the "features". the sw/fw on those "smart" tvs are outdated, and probably the silicon which should do the "smart" part gets a lot sooner deprecated than the panel.
it's really the way one consumes content the part to be changed. since we have TVs on earth nothing much have changed. we use newer and newer technologies to reproduce the feeling we had in the fifties.
time shifting and PVR... the recreation of a modern VCR. but the content still needs to get to you first.
i guess the "coming up" or "next on xxxx" is the thing that should be changed. compared to the internet, television is pretty much linear. one probably has 57 channels (but nothing on), one can surf, but one must wait for something good to come up next.
(some of my buddies said that over 60% of the people can't really decide what to watch on TV, they just sit there and wait what comes next. and most of them are dissatisfied because of the ****** shows)
i think the future is something non-linear, when you can watch TV when/what you want, not just movies and series. once it was aired, it shall be accessible, like it is on internet.
or probably team up with buddies who have the same interest to "create a channel" virtually. it is so easy to spice it up with some social network buzz...
but i may be all wrong.
Samsung already has voice control on there new tvs. Beat everyone to the punch.
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Exactly! We dont't need a full blown tv from apple. A ATV the size of of a mini, built in ssd drive for storage, iOS to run the apps AND get the NFL to round out all the sports channels. Would corner the market.
My reading comprehension is just fine. Perhaps you missed my point. iChrist is making an assumption that Apple's plans only involve the content or OS of the TV and not the TV hardware itself.
For example, if Apple were really planning on coming out with the rumored holographic TV , how on earth would you NOT buy a TV set?
And yet, before it's announcement people are already grumbling about having to buy a TV set. That would be like bitching about being forced to buy the original iPhone just because you had just bought a Blackberry. #firstworldproblems.
And so I don't understand all this self-entitled whining about Apple making an actual TV. Apple will not release a TV unless it's a significant upgrade to whatever currently exists. That is to say, there is no way they will simply build a TV and stick an ATV in there. #1 That wouldn't change anything about the way we watch TV, #2 That would kill their ATV business really fast.
Sorry,I didn't see any "assumption" at all.Most people are expecting the majority of the awesomeness to come from the software,and are hoping that will be available in a set top box.Simple really.
Holographic TV?A forgotten rumor from 2010?Really?
Let's just say doubtful.
Regardless you are misinterpreting his posts and reacting to something he never said.
I'll say it another way.If the picture quality is not lots better than an OLED 4K 55+ inch screen and less than $2000 I won't be buying it.I have a nice TV I'm happy with.If they release a set top box that gives me whatever magical interface and content the full television has(or most of it)they will probably have a sale.When my present TV craps out I'll get the full Apple Television.
Of course none of us know what's in store so we're kind of wasting time discussing made up imagined and hoped-for facts aren't we?
The assumption is implied since he's already against an actual TV set being offered without knowing what Apple even has planned. The holographic TV is just an example to make the point that there might be something in the hardware that may be compelling enough to buy a whole new set for, not because I think that's the specific technology Apple is working on.
Point is, we don't know what's possible and what's not. I do think the complaints about a non-existent TV at an undetermined price is ridiculous. I would say it's a lot more fun to speculate about the innovation of what COULD be released. Let Apple worry about what price to set it at. I'd imagine they would be more motivated than anyone to price it so that it's at least tempting for most people.
People here seem to have forgotten about all the posts six years ago insisting about Apple making a phone was stupid given Nokia and Blackberry's dominance. Their involvement with Motorola's failed ROKR was cited as proof why Apple couldn't succeed in the phone industry. Apple couldn't have anything new to contribute, could they? That's because most people utterly lack imagination.
And while you're at it, you can get off your high horse - if this was such a complete waste of time, you wouldn't have read about Tim Cook's interview knowing he wouldn't reveal anything. Or read the posts here which you know perfectly well will be speculating about what might or might not be released. You're saying you have something more productive to contribute to an Apple rumor site?
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NOBODY is forcing you to do JACK. I hear these kinds of comments and it always makes me wonder just what type of people actually hopes that Apple doesn't innovate just so these people won't be envious as others go out and buy Apple's wares by the millions. If you can't afford it, fine. But let the rest of the world enjoy new tech without all of the guilt trips!
Hey kid. Can you read?
When people say they don't want to have to buy a new TV, they mean they want the AppleTV to be a small box, not a whole new TV. It's about form factor.
My imagination might be at fault, but i'm sort of struggling to see there being much of an revolution. I don't think it's comparable to the phone debate, can't think of how many times phone reviewers were testing large touch phones (like the SE P800 and P900) and complaining about how difficult the touch function was and how they were hoping for big improvements in the future. There was already a big demand for a touch based phone that was easy to use.
I can't see them selling an actual TV, more or less an improved Apple TV box would be my guess.
I'm not sure how people imagine the current situation. It sounds like some think that watching TV these days consists of turning on the remote without having any idea what's on, praying for something good to come on next. It's been quite some time since the transition to digital tv. There's already the option to access the same tv channels on your pc, tablet and mobile phone even if you are not home. Record single episodes or all future episodes of the tv series, record several shows at once, content on demand, sorting tv channels based on content (one folder for sports, one for drama etc), hide channels you don't want your children to have access to, you can already get info that a certain program is about to start in x mins, you can already rent tv shows and movies, play games, email access , import playlists from spotify.
The issue: most of this depends on your cable company and just how expensive your decoder is. Which means that plenty of people are missing out because cable company A doesn't deliver to your address, only company C and they barely offer any fancy apps at all. One simple box, making only simple decoders needed, would be a bit mint. It's barely a revolution though.
I can't see them selling an actual TV, more or less an improved Apple TV box would be my guess.
I'm not sure how people imagine the current situation. It sounds like some think that watching TV these days consists of turning on the remote without having any idea what's on, praying for something good to come on next. It's been quite some time since the transition to digital tv. There's already the option to access the same tv channels on your pc, tablet and mobile phone even if you are not home. Record single episodes or all future episodes of the tv series, record several shows at once, content on demand, sorting tv channels based on content (one folder for sports, one for drama etc), hide channels you don't want your children to have access to, you can already get info that a certain program is about to start in x mins, you can already rent tv shows and movies, play games, email access , import playlists from spotify.
The issue: most of this depends on your cable company and just how expensive your decoder is. Which means that plenty of people are missing out because cable company A doesn't deliver to your address, only company C and they barely offer any fancy apps at all. One simple box, making only simple decoders needed, would be a bit mint. It's barely a revolution though.
The recent rumor of a high resolution handtop display is likely a technology demonstration project for 4K displays for Apple TV. My math indicates that pixel density would yield a 4K display comparable in size to existing computer screens, not large living room displays.
https://www.macrumors.com/2013/05/2...ed-to-carry-twice-as-many-pixels-as-iphone-5/
Rocketman
https://www.macrumors.com/2013/05/2...ed-to-carry-twice-as-many-pixels-as-iphone-5/
Rocketman
Hey kid. Can you read?
When people say they don't want to have to buy a new TV, they mean they want the AppleTV to be a small box, not a whole new TV. It's about form factor.
Instead of rolling your eyes or degrading a poster for responding your post, why don't you explain what you mean in the first post.
I think both the posters responded appropriately given what you typed. So yes I think they can read. Maybe you should better explain yourself instead of making snarky comments when someone responds to your post.
I'm sorry. But really, every time someone complains about a product's value, the same people get all fired up and say "no one is forcing you to buy it". Really? I don't think any one realized that. Thanks for the update.
Nope.avi
I think the whole concept of adjusting settings on a TV with voice command or by flailing your arms around is a solution in search of a problem... nothing more than a gimmick that provides no real benefit to consumers.
And I hope Apple stays OUT of the TV business... a Television is an outdated medium that only still exists today because the all-mighty entertainment industry (that brought us garbage like Survivor, Storage Wars, and bundles of 500 channels when you're only going to watch 12) has invested so much in it as a platform.
Obviously nothing. And that's exactly why Apple shouldn't make a boobtube!
I'm sorry. But really, every time someone complains about a product's value, the same people get all fired up and say "no one is forcing you to buy it". Really? I don't think any one realized that. Thanks for the update.
And then you wonder why.....
Because complaining about a product that doesn't exist and doesn't have a price tag comes across as immature, whiny, and self-entitled. Just like your snarky responses.I'm sorry. But really, every time someone complains about a product's value, the same people get all fired up and say "no one is forcing you to buy it". Really? I don't think any one realized that. Thanks for the update.
