Google and Facebook have to be panicking right now. The momentum is building worldwide against their business models, and they would go out of business if it changed. Google, for example, makes over 90% of its revenue from using your private information to sell ads. Most worrisome for them is that Apple with its massive outreach capability is just beginning to tell what is going on by Google, etc. The vast majority of the public doesn't realize, for example, that Google is trying to build a massive dossier on everyone on the planet. That's not hyperbole.
Google used to state it wanted to digitalize ALL the world's information. That goal never changed, but what they never disclosed was when they developed what they call a "universal identifier," which is meant to tie together everything about every individual by linking every photo sent or received, every email sent or received, everywhere you drive, every single web page you visit, every item you click on, every document you upload, your contacts, your messages, etc., etc. For example, I am currently blocking 9 trackers on this website, at least three of them are Google's efforts to track my usage of this website and then follow me across the web, so even if you don't use their direct products (essential if you care about limiting their ability to build this dossier), they are trying to amass every bit of data about you and your family.
What's even worse is that most of the data they have about you is never disclosed to you as it is "linked" via your universal identifier and Google never discloses the ID's they have assigned to people. This needs to be the next step in legislation to get transparency about what is going on.
As more people find out about this and other practices, the outrage will be significant and the model will start to collapse.