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Tim Cook's second
CharityBuzz auction, for a one hour lunch meeting with Cook at Apple's Cupertino headquarters, ended today at $330,001. Bids for this year's auction were quite a bit more reserved than the coffee charity meeting Cook auctioned last year, which
brought in $610,000.
The money earned from the auction will benefit the
RFK Center for Justice & Human Rights, a charity that aims to achieve "a just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility."
On May 10, Tim Cook added an additional benefit for the auction winner -- a VIP guest spot at an upcoming Apple event,
announced on Twitter.
Following multiple shill bids last year, CharityBuzz implemented a credit card authorization requirement for all bidding customers, a policy that may explain why this year's auction was ultimately less popular with bidders.
(Thanks, Eric!)
Article Link:
Tim Cook Charity Lunch Auction Ends, Earning $330,001 for RFK Center