Tim Cook Discusses Apple Intelligence and More in Videos With iJustine, MKBHD, and Others

[MacRumors]

Following the WWDC keynote on Monday, Apple CEO Tim Cook discussed Apple Intelligence and more with popular tech content creators Justine Ezarik (iJustine), Marques Brownlee (MKBHD), and Safwan AhmedMia (SuperSaf). The videos are now on YouTube.

Cook touched on how Apple Intelligence features are designed to improve the lives of customers, with strong privacy safeguards in place.

Apple Intelligence will allow users to summarize text and notifications, create custom emoji and images, and more. Siri is also getting smarter with Apple Intelligence, with richer language understanding and more per-app controls. These features will require an iPhone 15 Pro or newer, or a Mac or iPad with an M1 chip or newer.

Apple Intelligence will be available when iOS 18, iPadOS 18, and macOS Sequoia are released later this year, but the features will have a beta label at launch. Developers will be able to start testing the features on the iOS 18 beta later this summer.

Cook also discussed Apple Intelligence with The Washington Post's Josh Tyrangiel, with that interview shared in written form.

Article Link: Tim Cook Discusses Apple Intelligence and More in Videos With iJustine, MKBHD, and Others

 

[Sevendaymelee]

The ego to call it Apple Intelligence...

 

[JPack]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

 

[TheMountainLife]

I was never a fan of iJustine because she could never give critical feedback towards Apple but happy to see where that's landed her.

 

[winxmac]

In 2020, there was a video of iPhone event but only 5G... Waiting for something similar with Apple Intelligence...

 

[TheBeverage]

Great way to appear to be out there for interviews without actually having to answer a single meaningful question…

 

[Naraxus]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

Why is that?

 

[Naraxus]

The ego to call it Apple Intelligence...

What name would suggest then?

 

[GMShadow]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

Anandtech has been dying for years since Anand sold it, they barely cover anything anymore and haven't had a detailed iPhone or Mac review since 2021. No idea who the other guy is and don't particularly care either, it looks like he exists to do promo for Qualcomm and little else.

Tim going with the two he did will reach far more eyeballs than esoteric or dying choices will.

 

[ThaGoochiestMane]

I was never a fan of iJustine because she could never give critical feedback towards Apple but happy to see where that's landed her.

That's probably one of the reasons Tim chose these specific interviewers reviewers... To me, this is effectively "access journalism" but with the people who review his company's products.

 

[JordanCautious]

Opened YouTube as soon as I saw the name MKBHD lol. Legitimately stopped everything I was doing and started watching it. I already know it's going to be a banger

 

[MrJM]

Imagine being sat there with sunnies on and interviewing Tim 🤣🤣

 

[fel10]

IJustine is a serious journalist now?

 

[Fuzzball84]

This is all nice in principle… but he should be talking to others in the industry. I have nothing against the people he gave interviews to, but there are some heavyweights out there that would ask the tough questions and I’m sure if prepped well, Tim could answer those questions well. That would be far more impressive and useful.

I don’t know, I like some of these people’s videos but they go far far too easy on Apple. And I’m sure we all know why that is… and here we are.

 

[tagsaid]

I can already see it:

SuperSaf: Do you feel that you are able to expand Apple Intelligence to more than just iPhone 15 Pro, but perhaps in limited quantities, but don't do so to promote the "perfect" experience?

MKBHD: To what extent will ChatGPT be integrated with Apple? Are there specific functions that are adopted from ChatGPT but not specified?

iJustine: This is amazing! What you accomplish no one else ever can!

 

[thegerman]

Apple Intelligence? Why not iAI???

 

[Wolf Puppy]

Has iJustine ever criticized Apple? i always thought she was a biased fangirl.

 

[Butler Trumpet]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

Justine has 7 million subscribers on YouTube. Anandtech and Geekrwan have less than 300k combined. Talking to Justine makes a whole lot of sense.

 

[varun14]

Speaking AI with iJustine 😭

If I speak, I'm in trouble...

 

[CarAnalogy]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

Seriously, I wonder why Anandtech doesn’t get any love. Doesn't Anand himself still work at Apple? Brian as well?

I know they disappeared into the veil of Apple secrecy and Anandtech doesn't have the clout it once did, but their hardware analysis is still excellent. You can basically tell what Apple will be doing six months out just by reading their TSMC coverage.

 

[WWPD]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

What are you talking about? iJustine is at the top of the tech game.

 

[MrENGLISH]

Justine has 7 million subscribers on YouTube. Anandtech and Geekrwan have less than 300k combined. Talking to Justine makes a whole lot of sense.

And that is the real reason Apple chose these specific YouTubers. It is all about marketing to their large audience.

 

[brijazz]

The ego to call it Apple Intelligence...

Right? I'm still mad that they call their streaming services Apple TV and Apple Music. It's like, hello!! You guys didn't create music OR tv.

/massive sarcasm

 

[Macalway]

iJustine is one of the first in the game, and you could say she represents the average Apple user. Not all Apple users are nerds. Just in this forum .

So you get the Nerd vs iJustine thing going. I'm just glad for her that she's making a living.

 

[minik]

Opened YouTube as soon as I saw the name MKBHD lol. Legitimately stopped everything I was doing and started watching it. I already know it's going to be a banger

Yesterday on the flight back home from SJC, the guy sat next to me was watching MKBHD video majority of the time.