Tim Cook Discusses Apple Intelligence and More in Videos With iJustine, MKBHD, and Others

[brofkand]

What a waste to talk with Justine. Tim should have spent time with Anandtech or Geekerwan.

Why would he talk to people who would actually ask difficult questions and press him for answers?

 

[MadGoat]

In all seriousness, who are these people? I only recognize Tim Cook.

 

[dontwalkhand]

Sigh I miss the days of David Pogue and Walt Mossberg. Rather than YouTubers.

 

[TechWhisperer]

I see a lot of hate for iJustine here and I get it. But I don't understand why people think MKBHD has anything worthwhile to say either. I know I'm in the minority saying that, but the dude is, aside from his production skills, mediocre at best.

Yup, this. He is a smart businessman.

 

[sjsharksfan12]

Kind of hard to take these reviews seriously if they are going to buddy up with the CEO. The optics of this is basically "Give use good reviews, and we will let you interview the top guy".

There is now a built in bias to these reviews that I can watch out for (Same thing with some of the android reviewers like the Hayl's world channel, when she talked to the CEO of Google).

 

[alphaswift]

Why is that?

Too much a fan girl. If Tim pulled a stone out of the ground and called it Apple Rock, Justine would giggle and say it's the best rock she's ever seen and wonder how she has lived without it.

 

[thejoshuabradshaw]

Three of the most insufferable people in Tech. Why not add D-canoe Gurman to round out the axis of iWaste.

 

[dumastudetto]

My dream is to one day meet Tim Cook and have him greet me personally with a heartwarming good morning. That's all I want.

 

[hovscorpion12]

I don't think a 15 minute interview with Tim was the place to grill him about iPadOS. As much as it is an annoyance within Apple world, it is also (objectively) one of the least important things to talk about after the keynote.

On the other hand, I hope that Gruber pressed Craig on this issue during the live Talk Show. Looking forward to the release of that.

Gotcha. I figured it was a longer interview that was open for back and forth between them. Didn’t think it was supposed to only be for Apple‘s Ai.

Oh definitely, I look forward to Gruber Vs Craig

 

[jmgregory1]

Sigh I miss the days of David Pogue and Walt Mossberg. Rather than YouTubers.

Agreed. The issue is, there are SO many people today who will ask, who is David Pogue or Walt Mossberg, as they’re too young to know or appreciate seeing professional journalists interview subjects. Today, most of the YouTubers just list off a handful of questions as tick marks to get through when interviewing people. Seasoned journalists will adapt their questions based on what responses they’re getting, as there are often layers to peel back that are more interesting than the base line questioning.

 

[dumastudetto]

She is, but she has a huge subscriber base, so you go where the eyeballs are.

After all these years, I admire her continued enthusiasm for these amazing products and services from Apple. I don't think she's biased at all. She just loves great tech, and Apple is the best at making it.

 

[ghostface147]

Good luck getting these peeps to ask really tough questions. The moment you hit hard, you’re not talking to them ever again. Justine will never throw some high cheese at Tim.

 

[avkills]

I don't even need to watch any of those videos to know it was a waste of gobbled bits and time.

 

[dwaite]

The ego to call it Apple Intelligence...

Err, why?

 

[octopi]

If they asked Apple Intelligence how they should all dress for the keynote, it's definitely not ready to come out into the real world.

 

[Black0ut21]

Did He almost Screw up will the next Iphone have a M chip in it

 

[AlexJaye]

Apple, ever pandering.

 

[jwsf28]

It's called Marketing and registering a valuable trademark. Apple (probably) wants to distinguish how they do AI (privacy concerns, end of the world, etc.) from everyone else - especially since they are likely to add other third parties who can process off-device queries.

Given Elon's reaction to Apple's AI announcement, it's not a bad move IF they don't fumble it.

Who’s Elon?

 

[cicalinarrot]

IJustine is a serious journalist now?

View attachment 2388161

It's not journalism, it's PR. Just like the others.

 

[Schizoid]

I’m not going to watch it… did iJustine’s head explode after meeting Tim?

 

[Naraxus]

Artificial Intelligence. Apple didn't create AI they have aright to put their name on it? Do they own it?

No but if it's their flavor of ai why not brand it as such?

 

[hoorayforhollywood]

Marques actually asked good questions. I’m a bit disappointed he let Tim off the hook about playing the ranking game properly. For the iPhone, it was funny that Tim mostly talked about the App Store and how it created an economic miracle “for people” 😏.

Marques is a pro. He got the sense (correctly) that there was no way on Earth TC was going to blindly rank Apple products and so dropped it smoothly.

 

[Jgreg00]

Why would he talk to people who would actually ask difficult questions and press him for answers?

and all for a fairly minimal audience base...

 

[medazinol]

John Siracusa would have been a good person to talk to Apple folks. He's always had an objective, if critical, view of their tech. His MacOS reviews from years ago were legend

 

[dwaite]

Good luck getting these peeps to ask really tough questions. The moment you hit hard, you’re not talking to them ever again. Justine will never throw some high cheese at Tim.

Not necessarily true, there's a difference between asking less softball questions, and being a jackass by going outside the topic and stated boundaries (like asking questions on whether Apple's policy of having manufacturing in China is encouraging the regime to further promote concentration camps and effectively slave labor for a discriminated population ... in a five minute interview about announcements at a developer conference).