Agree that the professional cannot afford to be distracted with tangential things like storage or email or maps. But while it's good for consumers to have the workings of a gadget or computer hidden away, the professional needs access to the inner workings, especially as much of the job is about dealing with novel challenges that require new solutions or to improve or refine performance. The product suited to the consumer is very different than the professional product. Cook's quote says Apple is focused on the consumer and I don't think it's any different than Jobs's. The Apple pro golden years are an aberration.
This Apple vision explains why Jobs didn't want larger screens - because the iphone 4 is a good fit with the hand. If you want a bigger screen then get an ipad. Lighter and thinner is not about technical triumphs but because lighter is easier to use and less intrusive. The iwatch isn't a silly gimmick but the natural progression from the smartphone to something even less intrusive (better than awkward and threatening eyeglass like stuff from google), though the technology isn't ready yet.
