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People talk profits but lets see what we got as users so Apple could increase revenue over the years.

No chargers in the box
Less ports on macbooks so you can buy dongles
Finewoven garbage
$999 monitor stands
software that won't let you use third party chargers
gimped USB-C
blah blah blah
The dongles conspiracy is always my favourite one. Supposedly, Apple is removing ports so that people buy dongles. So they’re risking sales of $3000 laptops because some of them might buy a $50 dongle (if they’re lucky and it’s not from a 3rd party). That makes much more sense than removing them because the space can be used for something else / make them smaller => happier users => higher sales.
 
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Bloody hell, does everybody on this forum just whine all the time? Cook smashes the financials out of the ballpark, makes products that people buy by the billion and all you armchair warriors can do is criticise. I doubt if any of the complainers here have got enough business sense to run a corner sweet shop.
 
Yeah .. .agreed.

"One more thing" isn't very exciting when it's "tightened up the supply chain and shaved some margin on XYZ"

Yeah, logistics ain’t sexy work, but somebody’s gotta do it. The best-designed products in the world don’t count for anything if you can’t manufacture them, much less make them in sufficient quantities for people to buy.

The same people who want Tim Cook to go are also the ones who will be disappointed when they realise his successor will also likely have a background in supply chain management.
 
Destroying the vision one day at a time!

Who even is John Ternus? Johnny Ives is by far the obvious choice, Apple can purchase his design firm just like they did NeXT

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To me Apple have gone from the Apple ’church' with Steve and Joni, to just about any company I buy some products from today. Time flies!
I need some of Apple’s products, and some others I just consider as useless crap.
No need for me to watch whatever product announcements they have at all today.
I read MacRumors and some other sites to keep myself enough updated around Apple’s doings.

Ive is way gone from Apple today, and that is very very good for him.
Looking forward to what his collaboration with Sam Altman will birth, however.
 
That's wild. This is just more proof that time seems to go by faster the older I get. From my perspective, it doesn't seem that long ago that Steve Jobs died. It probably doesn't help that I am in the rut of go to work and go home.
 
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Yeah, logistics ain’t sexy work, but somebody’s gotta do it. The best-designed products in the world don’t count for anything if you can’t manufacture them, much less make them in sufficient quantities for people to buy.

The same people who want Tim Cook to go are also the ones who will be disappointed when they realise his successor will also likely have a background in supply chain management.
That’s what a lot of people don’t get, and why Apple invests a lot in making it as good as possible; because it is the key to profitability. Great products aren’t going to last if you can’t make a profit off of them.
You also can’t chase every potential customer if they aren’t profitable.
 
Steve Jobs would never have released something like the Vision Pro with a battery pack dangling off it. That’s the sort of thing you’d expect to see in an internal prototype, not a final product.
Jobs churned out plenty of flops.
 
Tim has done a very good job and has taken Apple to new heights. Not expecting Tim to be replaced anytime soon.
 
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If people don’t want to buy the products, how is the company so profitable?! I don’t think you could’ve had one without the other.

True that. Apple's 1+ Billion active and repeat customers are the final arbiters of Apple's (and Cook's) success. Propelling Apple to being one of the most successful consumer tech companies in the world.

Still... the Cook hate continues here, going back to when he became Apple's CEO.
 
Bloody hell, does everybody on this forum just whine all the time? Cook smashes the financials out of the ballpark, makes products that people buy by the billion and all you armchair warriors can do is criticise. I doubt if any of the complainers here have got enough business sense to run a corner sweet shop.

Mostly. There are a few here who give Cook tons of credit for his leadership that has propelled Apple to becoming one of the most successful consumer tech companies in the world.

Apple's 1+ Billion active and repeat customers are the final arbiters of Cook's and Apple's massive success.
 
He is no Steve Jobs.

- Failures in AI.
- Failed execution and investment with Apple Vision Pro.
- Anti-consumer subscription-based models.
- Bloated and unfocused product categories.
- Vaporware (AirPower and Apple Car).
- Unnecessary products (HomePod, anyone?).
Counterpoint:
  • Apple Watch
  • Apple Silicon (I could go on for days)
  • CarPlay
  • AirPods
  • AirPods Pro (maybe their best product?)
  • Apple Music
  • Apple TV+
  • Apple Pay
  • iPhone Pro
  • iPad Pro
  • Mac Studio
 
The Mac’s are cold, stale and lifeless. The phones are cold, stale and lifeless. The watches, are….you get my drift. It seems Liquid Glass is their attempt to breathe some life back into things but it’s just horrid. But there are also major things that happened under Cook that the entire industry said even Apple couldn’t pull off. Like the transition to apple silicon. Seriously, that should have been a train wreck. There were about a million ways for that to have failed. It was statistically more likely to flop than succeed. And yet it not only succeeded, but drove the PC industry to take ARM more seriously. Intel is in serious trouble in part because Apple and AMD shot way past them and now Intel will never catch up. And all because someone at Apple thought “Huh, these little phone chips are quick powerful enough to power an entire Mac by now.”
 
It's worth noting that from 1976 to 1985, Steve Jobs was never Apple's CEO. When Apple incorporated in 1977, venture capitalist Mike Markkula insisted on bringing in an experienced executive to run the company, which is why Michael Scott was hired as Apple's first CEO
This is interesting. I didn’t know that Steve Jobs wasn’t CEO during this time - but rather chairman of the board, etc.

I saw this video on YouTube a few months ago of the less-well-known 3rd founder of Apple so I figured I’d post the link

Ronald Wayne (from my family’s home city of Cleveland, Ohio) founded 🍎 on April 1, 1976 (along with Woz & Jobs) and was recently in a commercial for a new beer:

 
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which is why Michael Scott was hired as Apple's first CEO
Michael Scott was an excellent choice. You don’t become the largest company in the world unless you start off with the world’s best boss as your 1st CEO:
1754121184450.jpeg
 
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Back in the old days, Apple used the same machines that are used to build rockets and aeroplanes to built their Macbooks.

I think the best laptop design ever was the 2011 macbook air. Apple came out with that chassis in 2011 and aside from changing the magsafe port, kept it the same until they stopped selling them in 2020. Small, lightweight, durable, amazing battery life for the time. The current macbook air goes on sale for a lower price, especially adjusted for inflation.

The funny thing is the old macbook air design wasn't cutting edge really. It had a fat screen border and lousy screen even by 2011 standards. And it inherited that screen from the plastic macbooks.

I'm not saying that as some kinda luddite. I have a 15" m2 air that I like a lot. The keyboard on my 2013 air is my favorite though. The worst keyboard I've ever used is the one my 2018 pro (from work) has.
 
Tim Cook should be replaced with Scott Forstall. Forstall was the closest thing Apple ever had to another Steve Jobs.

Saying that Tim Cook is a good CEO because he led Apple to huge record profits, is just as ludicrous as saying that Steve Ballmer was a good CEO because he let Microsoft to huge record profits (far more than Apple at the time). When it comes to innovation, Cook is as useless Ballmer.
 
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Tim Cook should be replaced with Scott Forstall. Forstall was the closest thing Apple ever had to another Steve Jobs.

Saying that Tim Cook is a good CEO because he led Apple to huge record profits, is just as ludicrous as saying that Steve Ballmer was a good CEO because he Microsoft made huge record profits (far more than Apple at the time). When it comes to innovation, Cook is as useless Ballmer.
A CEO is there to make profit and protect the financial interests of shareholders so you basically accept that Cook is a great CEO.
 
While I applaud Tim Cook for making Apple one of the most valuable companies, I do miss Steve Jobs. Steve was a much better showman during keynotes, and oversaw the introduction of several "Wow! factor" devices (iPods, iMacs, iPhones, and iPads). While Tim oversaw the introduction of major things (Swift, and Apple Silicon), these are mainly behind the scenes major innovations. Not much that really made me, and what I feel the world in general, say "Wow!"
Exactly. People here are saying Cook does the same as Jobs with regards to overseeing things rather than coming up with ideas, as that's what a CEO does. And while it may be true that Jobs' role is a bit overhyped sometimes, you can't deny the fact that he brought energy to the stage (keynotes and interviews), had more charisma and acted more like he was one of us. IMO, it's not so much whether or not Jobs was more innovative than Cook (again: maybe they are doing the exact same as a CEO), it's about their personas. And I do miss Jobs for exactly that.
 
IMO, it's not so much whether or not Jobs was more innovative than Cook (again: maybe they are doing the exact same as a CEO), it's about their personas. And I do miss Jobs for exactly that.

Very true, he was a very charismatic and engaging speaker; with his own style and manner when presenting.
 
I used to be able to name most of Apple products under Steve Jobs. Apple would be so straight forward with their product offerings. With Tim Cook, I couldn't tell you how many iPhones or iPads there are.

This was a problem under Scully also. It appears to be due to the difference between a having a product guy as CEO and an MBA CEO. Scully and Cook listen to their marketing departments, which always tend to over-segmentation in their attempt to extract every incremental penny of revenue. They lose product focus and create decision fatigue instead of clear choice. Under Scully, there was a confusing lineup of Macs that were often little more than badge engineered versions of the same product: LC, Classic, Performa, Centris, and Quadra. Cook gives us a multiplicity of iPads, and too many iPhones (16, 16e, 16 Plus, 16 Pro, 16 Pro Max with 15 and 15 plus still available), each model with its own set of upsell traps.
 
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