And what if the battery is down?
I've honestly never seen that happen on a modern car.
But I have seen electronic start cars that have an emergency key built into the fob that can open the driver's door and let you jump the car.
Frankly though on any decent car I've owned, if the car won't start, they have an 800 number to call, and someone shows up and makes it start or tows it to the dealership and gives you a rental while they fix it.
The era of pushing cars and jumping them is thankfully a long way in the rear view mirror.
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I do not think i needed much encouragement to get the apple watch.
Furthermore, the Covent Gardens store is my favourite apple retail store in the UK - really friendly and informative staff, great location, and awesome products!
I agree, I visited around Christmas and the whole area was nicely decorated. I was standing right where Tim Cook was photoed doing his secret handshake!

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I wonder if programming Apple Watch to work as a car key fob will require cooperation of the car manufacturers. I don't think they will cooperate. can a random fob be programmed by a user to work with their car?
I would imagine that all the manufacturer would need to do is have a receiver in the car able to 'talk' to the watch. Perhaps through Bluetooth. Then they'd just need to help Apple with an app that can handshake some kind of rotating security code.
From a programming standpoint I'd say it would be a piece of cake. A fairly inexpensive way to appear to be innovative and high tech without a great deal of R&D.
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FedEx just delivered a brand new Breitling to my office. I think they can handle an Apple Watch.
It's always a nice feeling when you know a high end watch you've been wanting is arriving that day.
I've always had a respect for Breitling, but never owned one. Most of their watches have too much going on on the face for me personally. Some of their less busy designs are lovely though.
Because I travel so much, I'm thinking my daily wearer will be my Apple Watch (for the auto time zone changes), and maybe just pop out my Planet Ocean at the weekend.
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This watch obsession is over the top. Apple should be updating their peripheral technology. The Extreme and Express routers have old technology. Their airplay system sucks. You can't print from iPods and iPhones unless you buy a proprietary printer. Apple has become infatuated over iBling. This is not the direction Steve Jobs would have wanted.
First off, I don't think it's fair to Apple to keep talking about what Steve Jobs would have wanted. It's kind of like gun fanatics telling what the founding fathers would have wanted.
Unless we have a time machine and the ability to go back and talk to these people, we are merely speculating and projecting what we think some dude who is now dead might have thought.
And even if we could go and talk to Steve Jobs, he wasn't always right about everything.
I think Apple is a big enough rich enough company to achieve more than one thing at once. For every person on the Apple Watch team there are dozens working on a wide variety of other projects.
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Did Steve go traveling around when he introduced the iPad or iPhone?
What difference does it make? You want Tim to pretend to be Steve?
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There are also security concerns. A recent bug in BMW cars allowed someone to open and start a car through a simple hack.
There will always be a 'hack' to jack a car no matter what. I remember living in the UK in the 90s and cars were being stolen all the time. A thief could slide something into the door and pop the lock, and within a few seconds hot wire the car and drive off down the road.
I remember seeing auto shows that showed skilled car thieves stealing a car in less than 30 seconds.
I don't think having an electronic system like a Bluetooth security key would make cars any more or less vulnerable, or that a physical key would be a stronger form of security.
If someone wants the car, they will find a way to bypass the security, and I don't believe that still using an actual key is the magic ticket to a thief proof car.