If Tim Cook is going to insist of describing everything Apple does as "incredible," the least he could do is look it up in the dictionary on his Mac:
incredible |inˈkredəbəl|
adjective
1 impossible to believe: an almost incredible tale of triumph and tragedy.
2 difficult to believe; extraordinary: the noise from the crowd was incredible.
• informal amazingly good or beautiful: I was mesmerized: she looked so incredible
Or the thesaurus:
1 I find his story incredible: unbelievable, beyond belief, hard to believe, unconvincing, far-fetched, implausible, improbable, highly unlikely, dubious, doubtful; inconceivable, unthinkable, unimaginable, impossible; informal hard to swallow, cock-and-bull.
incredible |inˈkredəbəl|
adjective
1 impossible to believe: an almost incredible tale of triumph and tragedy.
2 difficult to believe; extraordinary: the noise from the crowd was incredible.
• informal amazingly good or beautiful: I was mesmerized: she looked so incredible
Or the thesaurus:
1 I find his story incredible: unbelievable, beyond belief, hard to believe, unconvincing, far-fetched, implausible, improbable, highly unlikely, dubious, doubtful; inconceivable, unthinkable, unimaginable, impossible; informal hard to swallow, cock-and-bull.