Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 6, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

    Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."

    Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers.

    Article Link: Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"
  2. osx11 macrumors 6502a

    Jan 16, 2011
  3. maxwelltech, Dec 6, 2012
    Last edited: Dec 6, 2012

    maxwelltech macrumors 6502


    Dec 29, 2011
    Irvine, CA, USA
    The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad :D
    By the way, I hated the auto-correcting feature on my iPhone and iPad.
  4. jan1024188 macrumors member

    Apr 27, 2011
  5. superhrixenz macrumors member

    Jul 4, 2012
  6. Stella, Dec 6, 2012
    Last edited: Dec 6, 2012

    Stella macrumors 604


    Apr 21, 2003
    Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.
  7. WestonHarvey1 macrumors 68020

    Jan 9, 2007
    They already did. It's called the virtual keyboard, and it's on the iPad, and it's way more convenient than that useless monstrosity you pasted.
  8. Dr McKay macrumors 68040

    Dr McKay

    Aug 11, 2010
    Oh lord, I can imagine the attitude people on here would take if Steve had said this...

    "Physical keyboards are dead!!"
  9. nickpro macrumors regular

    Jun 11, 2007
    Bay Area
    its shocking how many people i know that can't properly type on iPhone keyboards because they don't "trust it" and let it autocorrect in order to type quickly. apple should really consider building in some kind of tutorial.
  10. BornAgainApple, Dec 6, 2012
    Last edited: Dec 6, 2012

    BornAgainApple macrumors 6502a


    Jun 9, 2009
    Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy.
  11. bobbytallant macrumors 6502

    Apr 6, 2010
    Wow a 500 word essay? Is that the demands of the US education system today :eek:
  12. Roessnakhan macrumors 68040


    Sep 16, 2007
    My thoughts exactly.
  13. MoreAwesomeDanU macrumors regular


    Dec 4, 2010
    hahaha i wish steve was still around to piss people off like that
  14. iGrip macrumors 68000


    Jul 1, 2010
    80% of Everything is

    So Tim spends 20% of his screen time doing heavy typing? Get that man a secretary!
  15. Ubele macrumors 6502a

    Mar 20, 2008
    Let the paranoid rumors based on misinterpretation begin. I'll start:

    WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

    [Obligatory ;) emoticon for people who don't read my opening line and think I'm serious]
  16. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Its all about learning to trust auto-correct. It fixes things most of the time. Just have to keep typing and let it do it's thing. It's MUCH slower to go back and correct your mistakes. Even if it doesn't correct them, it's still quicker to tap the word when you're done and choose the correct spelling than going back and fixing it at the time. People are always amazed when I bang out +70 words a minute on my iPhone or iPad. Once you get use to it, it's just as fast as on a physical keyboard.
  17. BornAgainApple macrumors 6502a


    Jun 9, 2009
    At least that Mac "might" be made in the USA ;)
  18. pittpanthersfan macrumors 6502


    Jun 7, 2009
    But when your keyboard and content are on the same screen, you're looking anyway...
  19. Moonlight macrumors 6502a


    Jul 9, 2002
    Los Angeles
    I think people are not using autocorrect correctly. It makes typing so easy.

    I try my best to TRUST autocorrect and I can type like a BEAST on my iPhone and iPad. :)
  20. UpOver macrumors member

    Sep 6, 2012
    Top of the world..
    I haven't

    Guess it all depends on what you want to achieve. Virtual keyboards such as those on iPad and iPhone are great for web surfing or quick emails and other simple tasks. But try content creation like coding or writing a paper. Then, as others have already mentioned, the larger size and tactile feedback aspects of keyboards make a big difference to productivity. For those of us who sit in front of computers a large portion of the day physical keyboards aren't about to go away.
  21. smader12 macrumors newbie

    Jun 15, 2012
    He obviously doesn't do software development.
  22. 184550 Guest

    May 8, 2008
    After viewing the clip, I think it's pretty apparent that Brian Williams was speaking on behalf of a larger audience and not himself. To indicate that Mr. Williams asked for any sort of personal assistance or tips is rather misleading, IMO.
  23. Michael Scrip macrumors 601

    Mar 4, 2011
    Tim is everywhere lately.

    I just saw a story about Apple moving Mac production back to America on ABC News.

    And he will be on NBC with the Brian Williams tonight.
  24. randomguyishere macrumors regular

    Jul 24, 2010
    Anyone know where we can watch this interview online? :D
  25. lilo777 macrumors 603

    Nov 25, 2009
    He probably still has a secretary to type his e-mails on a computer that's why 80% share for iPad sounds reasonable. Otherwise, if I was AAPL shareholder I would be really concerned that "my" CEO is not using the most productive available tools for the job (which is a desktop computer - when in the office - and a laptop - on the go)

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