Tim Cook: Japanese Supplier Seiko Advance is the Reason Why iPhone 11 Pro is Available in Midnight Green

[mijail]

I develop macOS/iOS software for a living since 2005.

... so let me tell you my opinion about hardware.

Cool story, bro.

 

[diipii]

" If you want to be part of the Apple story, you have to be the best."

Wow, Apple has you hook line and sinker.

 

[Hieveryone]

I just assumed Apple say something like "We've got another spec upgrade, so let's throw in a new color so people can show the world they have the latest and greatest. Hello, Seiko? Yes, this is your boss. GET. IT. DONE. NOW."

Lol. I'm joking.

 

[Brien]

God the Slate iPhone 5 was just absolutely beautiful.

View attachment 885663

Jet Black iPhone 7 was just as nice IMO.

 

[choctawfootball]

It’s green.
And I don’t like it very much.

I like the “jet” black color/finish much more than “midnight” green.
I like the regular yellow color on the iPhone better than midnight green

I also prefer the “aura” glow on samsung note 10+ Over midnight green

if Tim wants to convince us that midnight green is so much better. He can tell us how what percentage of sales have been green.
if green truly is better then Apple users would always buy the better color - because Apple users are always smarter.

 

[Millah]

I develop macOS/iOS software for a living since 2005. I'm clear-headed Apple fan, and I know that Apple doesn't always use the best components, only what you can see and touch because this is what sells. Open any mac computer, and you'll see a cheap motherboard, cheap memory. Apple discontinued Apple Cinema Display until now because it didn't provide a competitive image anymore. Apple makes an awesome design, awesome look-and-feel, great UX. At the same time, iPhone 11 still doesn't have 5G. Sometimes Apple fails really hard, like with touch bar w/o Esc and butterfly keyboard. Otherwise, they wouldn't roll back with new 16" MacBook pro. You definitely can assemble much much better PC using ASUS, Corsair, Crusial, higher grade GPUs, etc. I know Apple products from inside and from outside, software and hardware. Apple products are mediocre-to-high, but the ecosystem is very good. So it's not only about the quality. Apple is not the highest quality.

To imply that all of the components in Apples products are mediocre is just downright false. Just because you are an Apple software developer doesn’t give you ANY insight into their hardware supply chain. It’s vast and goes deeper than you could imagine.

I operate a small manufacturing company in aerospace. I‘ve been a supplier to almost every major aerospace company out there. Aerospace is known for very strict quality control standards. They have quality management systems and standards orgs dedicated entirely to pushing strict and detailed quality management processes in the aerospace industry, which aerospace companies then force you to adopt. Authentec, the company Apple purchased that led to TouchID, is a local company comprised of former engineers to one of our local aerospace Primes.

I have some insight into Apples notoriously strict standards, as well as insight into another industry also notorious for strict standards. Apple didn’t gain their reputation for no reason. Their strict standards go far beyond what you can even imagine. I’ve seen the scope of Apples audits, and they are incredibly detailed. They have proprietary process specs that go even deeper than a similar spec in aerospace, such as more criteria to consider within spec. That leads to a higher cost of ownership for the supplier, as well as higher scrap rates (due to tight requirements) which in turn raises the cost of that component. I could go on and on. Supply chains are a complex monster, and tinkering inside of your computer gives you very little insight into that.

Apple runs a remarkably complex supply chain with pinpoint accuracy. Their supply chain is the envy of the entire world. That supply chain leadership is THE reason you have gadgets with aerospace-quality machined parts, and that is thanks to Tim Cook and the ops team at Apple.