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Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022

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Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond.

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Responding to a question from Swisher about what they believe Jobs would think about the current state of the world, Powell Jobs opined that he would not have been happy about the polarization that increasingly dominates discourse.
I would say not only the polarization, not only the fact that people are really coming to blows within families and communities and our country, but also just that he loved our country so much.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

It was very important to him to be able to give something back to the human experience, and I think he would not be quiet about it.
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On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:
Steve really ingrained in the company in the early days the importance of privacy, and it has only grown with every year that has passed since then. I think it was at D8 that he spoke about privacy here, in 2010 I think it was, and he put it in such eloquent and simple terms.

It means asking people's permission, asking them repeatedly, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy takes a backseat, and you have this sort of surveillance kind of mode everywhere, that this is a world where people begin to do less and think less. They begin to alter their behavior because they know they're being watched. And this is not a world that any of us want to live in.

I think he saw that, and saw that well, and I have every reason to believe that he would have put up a good arguments in good fights along the way.
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Ive spoke a bit about care in design and how he and Steve believed in taking great care with even the smallest details because it was the right thing to do.
I think it's easier to understand carelessness which is I see it being a disregard for people, you know. Carelessness to me is just seeing people as a potential revenue stream, not the reason to work immoderately hard to really express your love and appreciation for the rest of the species.

So for us in our practice of design, I think care is very often felt, and not necessarily seen. And I think, and I know it's something that I think the three of us feel strongly about that sort of care, that is, I mean Steve talks about the carpenter, the cabinet maker that would finish the back of the drawer, and it's that you're bothered beyond whether something is actually publicly seen.

You do it not because there's an economic interest. You do it because it's the right moral decision and I think it's, I think, particularly as a designer. I think it's very often in the very small quiet things like worrying about how you package a cable.

Yeah, I worry about that ever such a lot. And Steve wrote about that a lot as well. And I think it's that sort of that preoccupation when you're set there on a Sunday afternoon worrying about the power cable that's packaged as a zigzag thing and you're going to take that little wire tie off when you're set there on a Sunday afternoon worrying about this isn't really very good.

The only reason, I think you're very aware that the reason you are there is because I think, our species deserves better.
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Additional discussion topics included Steve's outlook on the genesis of creation, his structure for Apple that persists to this day, his belief that Apple should own its primary technologies, and more.

Article Link: Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022
 
Article Link
https://www.macrumors.com/2022/09/07/cook-ive-powell-jobs-code-conference-2022/
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antnythr said:
It must be exhausting talking about "What Jobs would think" all the time
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Steve was a big motivator for me to get into tech. I looked up to him to a degree.

Steve Jobs died nearly 11 years ago. The world has changed so much. Tech has changed so much. I’m not really sure asking what he would think about current design/politics/leadership would be really appropriate.

So much has changed. This interview seems like a bit much.

But I lost my dad last year. Nobody seems to want to hear me talk about him because his death makes them uncomfortable. So I at least hope this brings 3 of his friends some comfort to talk with each other about their special friend.
 
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If anyone has ever opened a MacBook Air or Pro and especially the Mac Pro, they realise how much of the "Back of the Drawer" effort has been put in. Apple redefined design into good design. All of the other manufacturers had to follow suit just to get their devices as thin. Before that, everyone else was just lazy (poor design).
 
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btrach144 said:
Steve was a big motivator for me to get into tech. I looked up to him to a degree.

Steve Jobs died nearly 11 years ago. The world has changed so much. Tech has changed so much. I’m not really sure asking what he would think about current design/politics/leadership would be really appropriate.
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I think we need to redefine death in the western world. Death is just a part of life and if we can talk about their views, or their influence, or influences, it keeps them in our minds and helps guide us, If that’s what we want to do. I find it completely appropriate.

btrach144 said:
So much has changed. This interview seems like a bit much.
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It’s good to reflect. Particularly, seemingly about his view on the divide that has been forced upon us by the political sphere. Helps bring things back to perspective. Things always change and from what they’re saying, Steve Jobs would be fighting for equality and respect, something not seen of us much today as it was even 10 years ago.

btrach144 said:
But I lost my dad last year. Nobody seems to want to hear me talk about him because his death makes them uncomfortable. So I at least hope this brings 3 of his friends some comfort to talk with each other about their special friend.
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Sorry for your loss. Talk about him as much as you want, even if it makes them uncomfortable. They're talking about the positives of Steve Jobs. And I think everyone wants to hear about those things rather than the negatives. Steve Jobs was insightful, even though he was uncompromising. But he did that to get the best out of people.
 
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Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
 
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macduke said:
Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
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People are always talking about the packaging and most decent companies copy it. I guess history and the market says you’re wrong.

I also find it interesting that you are JUDGING him over a single paragraph taken out of context, but meh…

We can all point to design failures in every company. How they respond makes the difference and Apple responded to the Keyboard issue and fixed it, after trying to fix it with mods earlier on. The problem they had was that they jumped the gun with tech that wasn’t ready. Ive and Apple changed the entire tech industry and led Google and Samsung to copy them.

Edit: I guess if you actually know why he left, you should share your sources instead of making stuff up. He didn’t leave over form over function and you know it.
 
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macduke said:
Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
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That is a bit disrespectful. If it wasn’t for Jobs, Apple wouldn’t exist, neither would the iPhone you wrote your comment on.
 
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Everything that comes out of Cook's mouth is nothing but disingenuous *********. He doesn't care about privacy (certainly not with the keys to the iOS-backdoor he's trying to slip past everyone).

The sooner he's gone the better
 
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That's not true.

Naraxus said:
Everything that comes out of Cook's mouth is nothing but disingenuous *********.
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Give us an example where he has been disingenuous *********

Naraxus said:
He doesn't care about privacy (certainly not with the keys to the iOS-backdoor he's trying to slip past everyone).
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So you want him to break the law... mmmm..okay. I think you might be thinking of another company.,...

Naraxus said:
The sooner he's gone the better
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Better for competitors. If you believe what you say (which I think is a wild notion in itself), give us some examples...

Edit: I just read your signature and seems you're anti-apple, so never mind. I get your angle/bias.
 
I heard Steve is still alive working on a q-Phone. Actually they are ready for use!
Guess what "q" stands for?
 
When Ive said "Our species deserve better", I think he meant to say "our species deserve thinner and flatter"
 
abowlby said:
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul while a potentially polarizing read was definitely an interesting look at two of the four souls on that stage.
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Apple definitely lost its soul after Steve died. I think a lot of customers lost their connection with the brand.

Apple today feels completely different to when Steve was running it.
 
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