The Apple watch is fat and ugly. Apple needs to focus their "super thin" design team on the actualization of the concept.Just the fact that that "article" calls the Apple Watch "iWatch", demonstrates what it is: trash.
"Uninspiring"? Uninspiring only because nobody else is able to copy. It's bigger than any other swiss brand on the first year (and not by "units") but Rolex, and in the second year, I smell the biggest watch brand.
The technology is not easily imitable and the design impossible to reach to other brands, also, the trust people have in Apple to make a decent quasi-medicinal device is unparalleled to the other Asian companies. Sorry, Android fanboys salivating at this article.