Which fundamentally changes the way Apple operates, and fundamentally changes the OS.
But also, it sets a precedent that the EU will now dictate business practices, rather than the market deciding. So, what's next? Will the EU mandate that IOS must be executable on any hardware developed by any company? Will they mandate that the iPhone must run Android?
Having worked in politics and government most of my professional life, every campaign I ran, every victory I had, was always a first step to a larger goal.
So maybe the EU should subsidize/support the develolpment of an alternate mobile system. Give EU citizens a tax break for buying it, and using.
Eu have always dictated how business practices are done. That’s why many norm’s practices in the states are just illegal to engage in. U.S. politicians is nothing like EU politics, I recommend you travel to Brussels and experience the difference.
And it isn’t the government’s job to subsidize competing OS. They regulate the market to be fair and merit based, they don’t pick winners.
You're free in your own Country to not be consistent in your application of the law or the philosophy of the Law. But when the application of that law is inconsistent, benefiting one of your own companies and penalizing a foreign company, that's protectionism, plain and simple. Which, sure, is fine. But let's not dress it up in noble sounding terminology.
EU law is consistent as it’s made up of 27 counties. It doesn’t benefit its own, could it be that most of the practices targeted is already illegal? You can read upon EU anti competitive laws. One thing is the previous laws are
post-Anti= meaning it applies after the fact. While the DMA is
ex-anti= meaning they are applied before the fact.
Post-anti= proving the action was harmful
Ex-anti= the action is presumed harmful as default
Subscriptions, just like on Spotify, are a large part of the complaints being levied against Apple. In fact, this is the fundamental complaint of Spotify against Apple; that Apple should allow Spotify to sidestep payments to Apple for the subscriptions it charges its customers.
We are severely lacking history these days.
“Those who do not learn history are doomed to repeat it.” most likely writer and philosopher George Santayana who originally wrote, “Those who cannot remember the past are condemned to repeat it.”
Epic is one of the major driving force behind this. They also sued Google because it’s “too complicated” to side load on Android. They want their own store. They got exclusivity by using their cash reserves to force PC players to go outside Steam. There is a massively high possibility they will do the same on iOS.
Why do you all NEED side loading? Just don’t install apps missing from the App Store. Why do you all get your way and be damned with our wants? Apps WILL. 100% leave the App Store. Thus the walled garden WILL be gone.
Epic will push hard on the Android side too. And once it becomes even easier on Android the Google Play Store will become a wasteland.
And to your point about PC and Mac. I’m sick of having dozens of App launchers and maintainers and stores I need to sift through to find something and slow down my systems. It’s seriously approaching where we need something like Reelgood and JustWatch for where to get apps/games.
This is so fallacious, epic have never forced a single user to leave steam and use their store. It’s a completely legal practice not to offer your products everywhere.
And for some reason you think it’s okey that Apple forcing users to ONLY access software through their storefront, but the moment that same developer doesn’t want to provide their software anymore through the AppStore and users being able to use alternative storefronts it’s suddenly something that must never be allowed?
- iOS AppStore as the ONLY source for apps= good.
- Developers being forced to use the AppStore= good
- Developers offering their apps in the Macappstore & Mac steam= good
- Developers offering their apps only in the Macappstore= good
But at the same time:
- iOS AppStore no longer the only source for apps= super bad
- Developers being free to leave the AppStore= super bad
- Developers offering their apps only in the Mac steam= super duper bad?
- Developers not being forced to use the AppStore= super bad
How can you have such doublethink at the same time?
Apple directly competes against Spotify in their AppStore. That’s the issue. Spotify didn’t have an issue not having IAP or communicating with the consumers untill the microsecond Apple released their Apple Music and doing the same thing but with 0% commission.
Spotify had already moved 99% of their iOS subscribers to internet payments before they ever complained to the EU. And they did it without having messages in the app.
The reality is that iPhone users have access to all kinds of information outside of the App Store...internet, social media, email, text messaging and push notifications. It's not actually difficult for any of the app developers to communicate to customers outside of the App Store. That's how gigantic consumer oriented apps like Netflix and Spotify and Kindle successfully moved payments outside the App Store a long time ago.
The fact Spotify moved their subscriber base is irrelevant.
The problem is Apple Music is a direct competitor to Spotify.
Apple Music:
- Offer IAP with 0%
- Advertising directly in the appstore
- Communicating directly in the app with relevant information to the user
- offer subscription in the app
- Provide deals.
Spotify:
- Can only use IAP with 15-30%
- Can’t advertise in the AppStore
- Can’t communicate directly in the app without being forced to pay 15-30% commission
- Can’t offer subscription in the app
- Can’t provide deals.
This is preferential treatment, and is anti competitive. The market rules must be applied equally for all parties.