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Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'
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... Of course those exec saw it that way... hence among the reason my Intel sold its XScale ARM unit a few years before that.
That's not how it works. the M1 is better in certain scenarios but X86 is going to kick its arse in others.
Actually it was Intel CEO who decided not to partner with Apple. Not the other way around.
The problem with ALL of Apple's former chip partners was that all the cool stuff "is coming" and frequently never materializes. STILL waiting for that IBM produced 3GHz G5 that was coming any day.
Intel was focused on clock speed for a long time and increased it at all costs, even just putting out more heat with zero performance improvement.
When you say ___ Lake is coming!!! All I can say is M2, M3, M4... are coming as well and if Apple continues their massive, effective performance increases with every iteration then Intel's CPUs will start looking like child's toys in three years.
Scenarios such as heating small to medium rooms in the winter is one of the main areas Intel systems are better than M1 systems.
Too much legacy crap to support.
A broken fab improvement process.
Completely different business culture.
Anti-Trust issues (What happens when you buy the main supplier of all your competitors and discontinue their main component?
Well the 11th gen i5 laptop we got my Mom so far sounds fanless, as it never comes on. Granted we don’t push the machine, but the fan in my older MBP comes for reboot, checking mail, opening webpages…
So Intel have improved things greatly.
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better.
Cook went on to explain that the M1 chip is a great example of that. "We have the ability within our silicon team to make a product that's appreciably better than what we could buy," he said.
Response to the M1 chip has been "unbelievable," and has been powering Mac and iPad sales that are constrained. "That's how we look at that and whether we should enter a market or not," said Cook.
The M1 chip has allowed Apple to cut ties with Intel, and Apple is no longer reliant on Intel technology or Intel release timelines. In the future, Apple is also planning to come out with its own modem chips, reducing its reliance on Qualcomm.
Article Link: Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'
This is a good idea, but can be a double edged sword. Cutting ties to intel and Qualcomm could also be cutting access to any new ideas these major players two come up with. But the other side of the coin is that they can develop stuff that intel’s customers do not have access to .
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better.
Cook went on to explain that the M1 chip is a great example of that. "We have the ability within our silicon team to make a product that's appreciably better than what we could buy," he said.
Response to the M1 chip has been "unbelievable," and has been powering Mac and iPad sales that are constrained. "That's how we look at that and whether we should enter a market or not," said Cook.
The M1 chip has allowed Apple to cut ties with Intel, and Apple is no longer reliant on Intel technology or Intel release timelines. In the future, Apple is also planning to come out with its own modem chips, reducing its reliance on Qualcomm.
Article Link: Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'
I'm very interested to see how the M series chips disrupt the existing PC chip market going forward.
Don't understand the hate Tim gets. Is he perfect? no, but he has been doing a very good job. Jobs saw him as the guy to move Apple to new heights. Also, who did plant the seed as you say? Could have been Steve, Tim, or anybody else at Apple.
You're confusing objective reasoning with "hate." Or maybe you simply don't know Apple history.
Johny Srouji is Sr. VP Hardware and he led the development of the A4. Srouji was recruited a long time ago because Steve Jobs said Apple needed their own silicon.
Tim Cook shouldn't get credit for something that was seeded a long time ago. But Tim gets credit for developing the wearables category.
Of course, Tim should get credit despite Jobs starting the process. Just like Tim gets the blame for everything that is wrong since he took the helm. That how it goes. The same it happened to Jobs.
Tim has been carrying Jobs' legacy quite well if you ask me. He is not a visionary guy but so far he steering the company in the right direction.
Tim is marketing and gismos and a few emoji's thrown in and a relatively safe pair of hands so no problem with that but Steve was the real deal.
As far as Apple Watch is Tim's...not so. Steve Jobs hired Jonny Ive when he returned to Apple and involved Kevin Lynch, and its alleged the failure of Steve's health acted as a catalyst for the wearable.
Even then the operating system Watch IOS based on IOS owes its heritage along with Mac OSX and IOS to Steve Jobs NeXTStep
As far as Apple Watch is Tim's...not so. Steve Jobs hired Jonny Ive when he returned to Apple and involved Kevin Lynch, and its alleged the failure of Steve's health acted as a catalyst for the wearable.
Even then the operating system Watch IOS based on IOS owes its heritage along with Mac OSX and IOS to Steve Jobs NeXTStep
And then include 5G on future MBPs and MBA's.
Intel management are idiots if true.
Then again Intel tried back in the late PDA (Pocket PC) and early smartphone era in iPhone's 2nd year both with the Atom and the PXA chips. Back then iPhone didn't sell too many units so I'm sure Intel made a business decision based on volume. What Intel management should've done is look at the entire PDA/smartphone unit sales and cater not just to Apple but also to: Samsung, Compaq/HP, Nokia (which heavily relied on Texas Instruments mobile cpu's), etc.