Clearly out of his element, drawn in by his own extreme narcissistic tendencies, Cook has slipped into the deep end of the pool.
No matter what the outcome after its drug on for years, the immediate impact is one that tarnishes his image and credibility. Heading up a world class company like Apple, the decision to take sides with one political party, then play games with taxes, is a costly mistake. Time will not be kind to Tim Cook.
He has bitten off more than he can chew...
