First of all, you’re the only one that used the “hero” adjective. As far as I can see people are just happy that he makes donations - hopefully well thought.
Second, donations are deductible from the income, not from the taxes. There is really not much advantage in giving away money to charity other than your income is reduced.
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Yep, older Apple wasn’t about money. /s
There's nothing wrong with being about money. that's the whole point of operating a for profit corporation.
But there are certain ways of doing it, that will irk people. When you prioritize profit above all else, in order to just make profit for profit sake, some customers will get frustrated if they start to see the product quality, or price no longer offering the same value it once did.
this is a precarious perch to be on. Risk alienating too much of your customer good will by focusing on profit first, and you risk hurting the very way you make money. The customer. Not make enough profit and you risk alienating the investors and those who control who runs the company. By having the executives directly compensated by stock, It puts a burden on the executive to pump up the stock price for their own net worth. Pumping up the stock price on it's own can be done at the cost of the customer.
To use the cliche example: Dell, when it went public overwent a similar problem where suddenly pumping up the stock price became #1 priority, by pumping up profit margins and numbers. This was done by cutting costs. Dell didn't have the brand loyalty that Apple has, and eventually the customers suffered and started leaving. Eventually Michael Dell bought back control of his company and changed the focus to ensure that product quality was first and foremost, and that profit was necesary but not the #1 motivator. It turned Dell around.
The question lies, is has this been happening or starting to happen at Apple? paying attention to rumblings over the last few years, there is a noticable dip in product quality. Growth has slowed dramatically in most sectors. iPhone sales, while fantastic, and have seen increased revenues due to higher ASP have not seen growth in volume. IN fact, they have been relatively flat, with 2018 iPhone sales overall being slightly less than 2017 sales. Mac sales are the lowest in volume since 2010. iPad sales have been overall declinging (with few exceptions over the last few years). There have been numerous lawsuits regarding faulty products. Scandals involving throttling. Failing keyboards. throttling devices, etc.
Yet Profit margins, and ASP have gone up. Stock holders are currently happy because that means more money in their pockets.
Am I saying this is going to happen? that Apple, is the next Dell? BBRY? or many other companies that have fallen to the same pratfalls of profiteering for profiteering sake? No. But study and pay attention to business and it's a pattern that has oft repeated itself.
How will Tim Cook and the executives avoid erosion of it's good will (Which is the accounting term for the value placed on future growth, which is the bulk of their 1trillion dollar valuation as their assets an OE aren't near 1T?).
again, i'm not applying any personal bias into this. I think this whole thing is fascinating from a business studies perspective. From an investment perspective, Tim Cook has been absolutely a homerun hitter. But, from a products standpoint, there are numerous questions that are hanging in the air, that could cause a reversal if they are left unadressed. Is it potentially worth it for Apple to drop those margins a few percentage points, make slightly less overall profit, But deliver better value? or, do they truly believe their audience and customer base is going to stick around long term? Because right now, growth of volume has already started to cease.