Samsung is making less money because they're pumping far more money in R&D and their phones are reasonable priced for the technology you get. Don't forget that more then half of the components Apple is using in their iPhones are actually from Samsung.
Also Samsung is making their own camera's, ram, screens while iPhone is glued together with nothing Apple except the A9/10. That's why Apple making that huge profits. When you dive into this matter, there is nothing to be proud of that huge profits and it's a shame they don't give their customers the latest and the greatest with those pricing. I think iPhone 7 will under deliver. It might be faster... But since it's not real multitasking it's subjective... I don't care if my phone is tens of seconds faster. I care about camera quality, screen, overall quality and price. If Apple doesn't make their phones cheaper, they'll lose lots of share. And with less market share third party companies will focus less and less on Apple with their own no compatible cables etc.
So let me get this straight.
Apple has the lion's share of profits, and you are asking Apple to discard what has worked for them, in favour of a strategy that is clearly not working so well for the rest of the competition?
I am not so much proud of Apple's profits as much as I am proud of what those profits represent - they are the result of Apple making great products that countless customers don't mind paying for, and I feel that is something worth celebrating. 12% market share sounds pitiful, but it is still a very significant number in an absolute sense, and certainly way more than many other vendors out there.
If Apple products sucked, nobody would buy them, and Apple wouldn't earn a cent. There is clearly value in what Apple is offering. For me, it's an integrated computing solution that just works. No one else can offer me what Apple has given me, so I see no reason to switch however cheap the alternative is. I would rather pay more for something which works well for me, than pay less for something I won't enjoy using.
Samsung makes less money because amongst other things, they spend quite a lot on advertising, they practically give their products away in the form of buy-one-get-one free promotions and frequent discounts, and they can only charge as much as the market will bear.
The real question as an Apple consumer is wether you prefer this company to be the most profitable (as it is), or a company which differentiated from the rest through innovation (with balanced success).
I'm sure stockholders are happier with Cook than Jobs.
I'm sure consumers were happier with Jobs than Cook.
Different approaches, both valid, but Jobs had more impact on consumers, who in the end, put you on the wave. Hopefully Cook will keep that in mind the next time they put spinning drives on "premium" devices.
As I mentioned before, the two aren't necessarily mutually exclusive. Apple makes great products which people like, and they are in turn rewarded with huge sales and consequently, great profits. Consumers have voted with their wallets. This isn't a democracy, where it is one vote per device sold. It's a free market, where it's 1 vote per dollar of profits, and from what I can see, Apple is still winning that election hand over fist.
Let the other companies have their profitless market share. See what good that will do them in the long run.
Glad he's on board.
