Tim Cook Says Apple's $1 Trillion Value is a 'Significant Milestone' But 'Not the Most Important Measure of Success' in Employee Memo

Sabelonada said:
I wonder how the T2 handles the Fusion drives in the iMac.
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Someone may have already pointed this out, but no iMac ships with both a T2 chip and a Fusion Drive.

And I doubt we’ll ever see one, too. Apple’s seemingly done including hard drives in new designs.
 
omihek said:
You are confusing plan with vision. Apple Watch wasn't planned by Steve; it was the first product conceptualized and developed totally without his personal input. And it has gone on to blast through the numbers of any other watch-maker and also be the highest in customer satisfaction.
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Did Apple actually breakout the numbers for the watch? That's the benchmark of a successful product.
But you are right about the vision. If you execute Steve's vision then Apple will stay on the right track. Good thing Steve chose a CEO that could follow his vision. Vision doesn't run out. It lasts forever. Let's just hope Apple will continue following it. So far under Tim Cook that's exactly what they've been doing, even though the products that Steve "planned" were finished years ago.
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Proof by counter example: A vision is the Mac is the hub of the digital lifestyle. Alas, that vision ran out years ago.

You claim Tim Cook is a visionary but provide no evidence. There's no break out of watch numbers to support anything about it being successful. I've previously pointed out the main flaws in the iWatch as to why it's a piece of junk. Each to his own I guess.
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I7guy said:
Are you saying Cook is doomed due to apples’ valuation being $1T?
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Cook is still riding in Steve's slipstream.
 
Radon87000 said:
Yes it's not a measure of a product quality. Their software has been going downhill for quite some time now. Ios 11 being an excellent example. Then the consistent YoY iOS slowdown.
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The fact that you wrote it "Ios" takes away all of your credibility, in my eyes. Please list 3... no 10.. things that are wrong with iOS 11. Begin...

My personal feeling is that iOS 11 is a solid, performant operating system. I experience almost no problems with it, no app crashes.... and this is on an iPhone SE. Functions like it's brand new!
 
dogslobber said:
Did Apple actually breakout the numbers for the watch? That's the benchmark of a successful product.
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No, they didn’t, though I’m confused as to how that’s “the benchmark” of a successful product.

Few of Apple’s peers break out numbers to the extent that Apple already did (splitting numbers into iPod, iPhone, iPad, Mac, etc.) before the Watch. Many just report the raw numbers for the quarter and give guidance for the next and call it a day. They might just highlight some specific categories that are doing really well. If you’re lucky, you might see a company specifically say they generated X dollars in revenue from hardware and Y from services.

So why should Apple keep handing out what ultimately winds up being guidance to their competitors? Especially in a fledgling market like smartwatches?
 
bladerunner2000 said:
But this is how they made all that money; by duping their consumers with expensive garbage products over the last 6+ years.

For whatever reason, Apple consumers still buy their devices. Total mystery to me.. o_O
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That just goes to show that for all the flaws and shortcomings you can point out about Apple products, their user experience is still miles ahead of the competition for the people who are willing to shell out those handsome margins to buy them.

Which I think says a lot more about the competition (or the lack thereof rather) than it does about Apple.
 
dogslobber said:
Did Apple actually breakout the numbers for the watch? That's the benchmark of a successful product.

Proof by counter example: A vision is the Mac is the hub of the digital lifestyle. Alas, that vision ran out years ago.

You claim Tim Cook is a visionary but provide no evidence. There's no break out of watch numbers to support anything about it being successful. I've previously pointed out the main flaws in the iWatch as to why it's a piece of junk. Each to his own I guess.
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Cook is still riding in Steve's slipstream.
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It still takes a savvy and smart leader to propel apple forward the way he did; whether you want to give him credit for it or not.
 
Kaibelf said:
A MacBook is affordable for the target audience. If you want something extremely cheap and you want to lose the quality of Apple’s service then they aren’t for you, but Apple isn’t and never has been aimed at the audience who would struggle to spend money on a laptop.
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So basically you would shift the company away from recurring revenue into one-time commodity purchases and then let it go the way of Packard Bell while everyone else including Microsoft moves the other way.
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Never mentioned 'recurring revenue'. Just my opinion on what had become an overpriced and outdated lineup. I'd like to update my Mac Mini...no update since 2014. IMO, it is a gateway machine to the ecosystem. I will never buy an all in one again...especially at the prices today. Steve introduced the original iMac to appeal to the masses that wanted to get online.
Now to get a base 'Pro' model, you have to spend 6K. Don't get me wrong, Apple does make quality products, but selling some old tech at their original price doesn't make sense. I'm sure you noticed that Mac sales were down, but then again there's some amazing products in the pipeline
 
CreeptoLoser said:
Tim Cook is the best CEO in tech.

Look at who the rest have. Thiel is a delusional vampire. Musk is always three seconds away from a Twitter meltdown. Zuck, Jack and other social media CEOs have been data abusing Kremlin assets or creepto scam shills.

It's as if there is a trend towards dystopian sociopaths in tech and only Apple have maintained sane leadership, probably because their success has been building for many years while the others above have tried to get rich fast at the expense of security and society.
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At least Elon Musk is trying to innovate, what innovator isn't a little bit eccentric, I mean look at Steve...

Hard to compare Apple with social media CEOs they are providing a service, not manufacturing anything. Not a fair comparison.
 
jonblatho said:
No, they didn’t, though I’m confused as to how that’s “the benchmark” of a successful product.
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Heh. Never mind.
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I7guy said:
It still takes a savvy and smart leader to propel apple forward the way he did; whether you want to give him credit for it or not.
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At which point did Apple get propelled? They're drifting along with the same product line as Steve departed our lifetime with.
 
dogslobber said:
Heh. Never mind.
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At which point did Apple get propelled? They're drifting along with the same product line as Steve departed our lifetime with.
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I’ll lesve that as an exercise for the reader. At which point weren’t they propelled? And do their devices look exactly the same as 2011? Hey if you consider 1T drifting, this convo is over.
 
I7guy said:
I’ll lesve that as an exercise for the reader. At which point weren’t they propelled? And do their devices look exactly the same as 2011? Hey if you consider 1T drifting, this convo is over.
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You're the one making the claim so you need to back it up!
 
coolfactor said:
The fact that you wrote it "Ios" takes away all of your credibility, in my eyes. Please list 3... no 10.. things that are wrong with iOS 11. Begin...

My personal feeling is that iOS 11 is a solid, performant operating system. I experience almost no problems with it, no app crashes.... and this is on an iPhone SE. Functions like it's brand new!
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I have an iPhone X and WiFi assist doesn’t work.
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omihek said:
Steve chose Sculley because the board was pushing him to choose someone besides himself. Unless I'm remembering wrong? It's been a while since I read his biography.

But you are exactly right on your first point. Cook is coasting on what Jobs did. Which is exactly why Steve picked him.
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I mean the highest continual customer and shareholder satisfaction rate of any company ever, among other things.
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I think the idea with Sculley was that he would mentor Steve until he became more seasoned.
 
I know the younger fanboys don’t relate to Steve Job’s legacy. And it’s a frequent complaint when us old timers compare Cook’s leadership to Jobs’s. “He’s been long dead! His past influences are irrelevant today!” Oh? So why does Cook, himself, still credit Steve for Apple’s motivation, standards, and ongoing accomplishments?
 
hans1972 said:
It seems to me that every Mac Mini user out there is also a Macrumors forum member.

Why did you choose a Mac that does not fit in Steve Jobs quadrant and why do you want the Mac that is supposed to be the weakest and least capable of all the Macs?

It was created to entice people to switch from Windows. If you already are a Mac user you should upgrade to a more expensive Mac.
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I have a 2012 Mac Mini with a Thunderbolt display and I love it. I didn’t buy it because it was cheaper than an iMac but because I prefer the form factor. If Apple made a headless Mac and monitor with the exact same specs as an iMac I would be willing to pay a premium for the headless/monitor configuration over the price of iMac.
 
mikethemartian said:
I have a 2012 Mac Mini with a Thunderbolt display and I love it. I didn’t buy it because it was cheaper than an iMac but because I prefer the form factor. If Apple made a headless Mac and monitor with the exact same specs as an iMac I would be willing to pay a premium for the headless/monitor configuration over the price of iMac.
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Many of us have been waiting for a headless Mac that is upgradeable. But **** at this point I would take a Mac Mini that didn't have 5 year old tech in it. I've already sailed the boat for doing all gaming in Windows; but there is a lot of content stuff that I'd like to do on the Mac, but Apple keeps making it tougher and tougher to do. Sure an iMac Pro would be nice, but I don't need the monitor.
 
amaze1499 said:
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” SJ
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Chiat/Day wrote that
 
dogslobber said:
Did Apple actually breakout the numbers for the watch? That's the benchmark of a successful product.

Proof by counter example: A vision is the Mac is the hub of the digital lifestyle. Alas, that vision ran out years ago.

You claim Tim Cook is a visionary but provide no evidence. There's no break out of watch numbers to support anything about it being successful. I've previously pointed out the main flaws in the iWatch as to why it's a piece of junk. Each to his own I guess.
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The fact that they release a new watch every year (they wouldn't do that if it wasn't successful), report selling "more than ever" every year, and that the Apple Watch is rated so high in customer satisfaction is enough of a "benchmark" for me to call it a successful product.

I never claimed Tim Cook is a visionary. I'm just pointing out that he's smart enough to stick to the vision of Steve Jobs, who was a great visionary, at least according to those on this forum complaining about Cook.
 
mikethemartian said:
I have a 2012 Mac Mini with a Thunderbolt display and I love it. I didn’t buy it because it was cheaper than an iMac but because I prefer the form factor. If Apple made a headless Mac and monitor with the exact same specs as an iMac I would be willing to pay a premium for the headless/monitor configuration over the price of iMac.
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I have a 2012 Mini as well, running my home automation and security camera software. It's perfect for that being headless, compact, with built-in power supply, and using little power. However, I suspect it's difficult for Apple to make a strong business case for the Mini today.

The Mini as a low-cost computer was developed to lure Windows users into the Apple camp; i.e. as a Windows user you already have a display, keyboard, mouse, cables, and peripherals. And with its variety of ports it could interface to any peripherals you might already have.

It's very debatable whether that Windows-luring business premise is valid today, or if it ever was when released. Sure, there were a lot of tech folks using them for this and that (I used them as a database engine on an art kiosk project). Compared to what Apple's base is today, the numbers of tech-folk needing compact headless computers I suspect are very small.
 
Maybe with a trillion bucks they can afford to put a few ports back on their laptops ... likes ones that actually connect to anything in existence without an adapter.
 
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