Tim Cook != Steve Jobs

Discussion in 'Community Discussion' started by lostngone, Oct 8, 2011.

  1. lostngone macrumors demi-god

    lostngone

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    #1
    Let me start off by saying I am a huge fan of Steve Jobs and I mean no disrespect to the memory of Steve Jobs or to Tim Cook.


    My question is, Steve Jobs was a great man and now that he is gone is Tim Cook going to try and run Apple like Steve Jobs did? Should he even try?
    I am very broken up about Steve Jobs being gone, but he is and I am afraid that if Tim Cook tries to run Apple like Steve Jobs he might actually hurt Apple in the long run. I don't think up to this point Tim Cook has tried to do that but Steve hasn't really been gone until now.

    Do you think Tim Cook will try and mimic Steve Jobs style of management or do his own thing?
     
  2. jav6454 macrumors P6

    jav6454

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    #2
    In many ways, Cook already does. Many articles report that Cook is like Jobs in running Apple, except Cook lacks the showmanship Jobs had.
     
  3. nuckinfutz macrumors 603

    nuckinfutz

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    #3
    Cook is a BEAST

    Don't forget he ran the show when Jobs had to take leave a couple of times and things went smoothly.

    What's going to be hard to replace is Job's knack for knowing what is a winner and his unflinching attention to detail.
     
  4. boss.king macrumors 68040

    boss.king

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    #4
    And it's not like it would be hard to hire a good showman. The thing is, people will buy anything Apple make at this point anyway. Even if Cook stays mediocre at presenting a device, people would still be willing to punch a baby just for a chance at owning it.
     
  5. jav6454 macrumors P6

    jav6454

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    #5
    True, but given that Apple uses their executives to show it off, I find it hard to see someone else do it.
     
  6. rdowns macrumors Penryn

    rdowns

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    #6
    Tim Cook is as responsible for Apple's success as Jobs. Apple is in good hands.
     
  7. iJohnHenry macrumors P6

    iJohnHenry

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    #7
    You do realize that Tim is Gay, so this concern has no foundation. ;)
     
  8. kolax macrumors G3

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    Mar 20, 2007
    #8
    Tim Cook is a product of Steve Jobs.

    They worked along beside each other for over a decade. Steve was Tim's mentor. Tim also has pretty much been the CEO of Apple since 2009, though Steve was still around to keep him right.

    Steve's also laid out a roadmap for Apple (products and direction to go in for the next few years).

    I guess we can only truly assess Tim Cook as CEO once Steve's roadmap has run out.
     
  9. Yvan256 macrumors 601

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    Canada
    #9
    Watch Scott Forstall again when he's presenting things in keynotes. He's more like Steve than any of the others.

    He has Steve showmanship and Woz' technical abilities.
     
  10. kolax macrumors G3

    Joined:
    Mar 20, 2007
    #10
    Yeah, Scott is very enthusiastic on stage, and does good demonstrations.

    If he could talk a bit smoother, then he'd be even better. His voice is quite sharp at times, especially when he goes "next!".
     
  11. Madonepro macrumors regular

    Madonepro

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    #11
    Let's also not forget the man who actually designs these products, some say Ives is the genius!
     
  12. MacDawg macrumors P6

    MacDawg

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    #12
    Let's be honest, only a very small minority of tech geeks ever see a keynote anyway

    People want products that perform, not people

    I have yet to buy an Apple product based on an exciting keynote presentation/presenter

    I buy products that are designed with an eye for detail, are made with quality, work well and give me value

    Even those looking for the "cool" factor aren't influenced by a keynote

    They can have Ballmer present for all I care, as long as they deliver the goods with their products
     
  13. kolax macrumors G3

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    Mar 20, 2007
    #13
    The keynote shows off a new product, and is particularly useful for software. Final Cut Pro X for example - the videos didn't appear on Apple's website for ages, so all we had was the keynote demonstration.
     
  14. Melrose Suspended

    Melrose

    Joined:
    Dec 12, 2007
    #14
    I beg to differ. Jobs is responsible for Apple's comeback. The last couple years, yes, Cook was right there doing much of the heavy lifting... but as responsible for the company's success as Steve? Hardly.

    :)
     
  15. firestarter macrumors 603

    firestarter

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    #15
    Don't base Tim Cook's (or anyone else's) presentation style on last week's keynote. It's obvious if you re-watch the video that they were all pretty cut-up and downbeat about Steve. It was a somber atmosphere, and I'd expect future keynotes to be a lot better.

    I agree that Scott Forestall looks like a great presenter.


    I agree with rdowns. Steve was the big picture guy, but Apple's profitability has been due to meticulous focus on industrial process, supplier negotiations, inventory management etc. Tim is the process and manufacturing guy that was behind all this.
     
  16. rdowns macrumors Penryn

    rdowns

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    #16

    Steve was their visionary, there's no doubt about that and I don't minimize his amazing accomplishments in any way. Cook, as Firestarter said, is the one responsible for their financial success. He built their world class supply chain which not only give us Apple products but cause countless headaches for their competitors to compete.

    Prior to Cook, Apple was the worst company in the world in forecasting demand and managing inventory. Hell, those were the major reasons Apple almost went bankrupt.

    A hell of a lot of credit also needs to go to Apple's senior management. Any of them could have a CEO job tomorrow if they wanted one.
     
  17. Melrose Suspended

    Melrose

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    Dec 12, 2007
    #17
    I'm not discrediting any member of the Apple board, I'm simply stating the obvious. The drive and direction of Apple is due primarily to Jobs, period. Tim Cook has done fantastically well, but there's a difference between being on the board and being the CEO who brings the company back from the brink. To say Steve was a figurehead is a smidge naïve.

    And yes, I agree the last keynote wasn't like it could have been. In earlier days on stage, Cook was much more lively. He's still stuffy, but this last event - with good reason - didn't have any of them at their best performance.
     
  18. ajvizzgamer101 macrumors 65816

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    United States
    #18
    Tim Cook is the BEST choice for CEO of Apple. He has been running Apple for little less than half a year and things are fine. Tim Cook is a hard worker and and has the attention to detail like Jobs. Only thing is we dont know Cooks vision. To be Honest, I am more worried about Apples future after Cook.
     
  19. firestarter macrumors 603

    firestarter

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    #19
    I suspect our positions are not very distant.

    Steve's leadership and vision were incredible, and part of his skill was to surround himself with very able people. Could he have turned his vision into profit without a man like Tim Cook? Probably not... in the same way that Ive has been integral to his design vision.

    I have confidence that Tim Cook can continue to lead and grow a strong company, but as Apple 'fans' that's probably not really what interests us. What interests us is whether Apple will still be able to produce 'magic'.

    The biggest challenges Cook will face are the entropic forces of fear and bureaucracy that quickly dull most large organisations (look at Microsoft). He will lack the 'god given' forcefulness that Steve had; he has neither the charisma, nor the legacy of being the company's founder to back him up.

    I think the most likely risks of failure for Cook will be failing to keep the 'top team' in place. Ive is a key player, but there were rumours earlier this year of him leaving Apple to return to the UK. Surely a man of his talents must be bored too (Apple products slim down and grow smooth edges, but totally new designs are pretty infrequent; is Ive fully occupied?). Without Jobs' magnetic personality as a reason to stick around, these rich men who head Apple's divisions must have a greater chance of leaving - they certainly have less of a reason to stay.

    If Cook looses Ive and maybe another division head in the next two years I won't be surprised; and at that point he'll have a difficulty in re-growing Apple's essential aesthetic, given he isn't a vision man himself.
     
  20. flopticalcube macrumors G4

    flopticalcube

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    #20
    I'm sure Apple will find a new rhythm not unlike but not identical to the old one.
     

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