Tim Cook Succeeded Steve Jobs as Apple CEO Nine Years Ago Today

[ArtOfWarfare]

It will really be weird when the Cook era outlasts the Steve Jobs post-NeXT era of Apple. 9/97-8/11

Five more years ya think?

I'd feel tempted to include Steve Job's first run as CEO of Apple (which lasted 9 years) and/or his time as CEO of NeXT (which lasted 12 years)...

 

[Carnegie]

I'd feel tempted to include Steve Job's first run as CEO of Apple (which lasted 9 years) and/or his time as CEO of NeXT (which lasted 12 years)...

Mr. Jobs’ first run as CEO of Apple was from 1997-2011. He was never CEO in the early years before he left Apple.

 

[ArtOfWarfare]

Mr. Jobs’ first run as CEO of Apple was from 1997-2011. He was never CEO in the early years before he left Apple.

Hm - Apple operated as a partnership for its first ~year of existence. I didn't realize they would have had a CEO-less structure. Apple didn't get a CEO until nearly a year after founding.

I'd say he was effectively a CEO during the partnership when it was basically just him and Woz selling the Apple I.

 

[Blackwell]

The original hockey puck iMac mouse

I still use it, the design is unique and beyond the comprehension of many fan boys. Aesthetics is how things look, design is how they work. Just what is the problem? The cable is north - seems easy enough. Is this just another MR bitch fest? bitch, bitch, bitch ----bitch

 

[Ethosik]

Tim Cook hasn't been horrible, but he hasn't been great.

He has an intense focus on making money and has thrown the idea of having insanely great products and happy customers out the window.

If somebody wants to make a company that Steve Jobs would have been proud of (I'm sure he'd be ashamed of the monstrosity Cook has made) then that'd be the angle to go at. But we're in a post-PC world, and the post-phone world is coming.

Focus on where the puck is going, not where it is. Jump straight at AR and beat Apple with something insanely great. Give it actual killer apps that everyone needs but doesn't know they need yet - beat back the soulless crap that Apple, Google, and Microsoft will make.

I don't think its fair to compare where we are today with Steve.

When Steve passed, we did not know Intel would have become frustrating from 2015 on. We would not have known AMD would come out of left field and blow away Intel. We would not have known how important the shift from desktops/laptops to tablets would be for the general public.

While I do think Apple slipped and fell hard with regards to the Mac Pro issue in 2013. They have since apologized and made things right with both the iMac Pro and Mac Pro.

Other than the Mac Pro, which has been corrected, I don't see how Tim created a monstrosity. Intel has not really changed since 2015 - I still have an i7-5820k stock that still runs everything as good as my top of the line i9 iMac. By the time AMD did a home run with Ryzen, Apple was already planning the shift to Apple Silicon anyway, so there was no point to switch.

 

[shadowmatt]

While I do think Apple slipped and fell hard with regards to the Mac Pro issue in 2013. They have since apologized and made things right with both the iMac Pro and Mac Pro.

iMac Pro had no support at launch, was over priced and just isn't worth the money. It has a mobile GPU rather than a desktop one and the CPU's are way too expensive.

Same with the Mac Pro, over priced nonsense which is already behind and due to the way the cards are cooled you are locked into what Apple decide to sell you, rather than being able to buy a 3rd party card and expand the machine in a reliable way.

They should have offered more options, starting with the i7 / i9 and increasing up to the Xeon, Nvidia cards and cheaper memory depending on the CPU.