Tim Cook Talks HomePod, AR, and How America is 'More Important Than Bloody Politics' in New Interview

Discussion in 'Politics, Religion, Social Issues' started by MacRumors, Jun 15, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Bloomberg Businessweek sat down with Apple CEO Tim Cook last week to discuss a collection of topics related to Apple and the tech industry, including augmented reality, the legacy that Steve Jobs left behind, the HomePod, and the opinions he has following his work with U.S. President Donald Trump. Bloomberg Businessweek's full interview with Tim Cook will appear in the Sunday, June 19 edition of the magazine, but for now the site has shared a few interesting snippets from the talk.

    One of the major talking points of the interview centered around the HomePod, Apple's new Siri-based speaker for the home that the company says will have a focus on high quality audio playback. When asked whether or not he thinks people will actually pay $349 for a HomePod, Cook pointed out the same question that gets brought up heading into the launch of every new Apple product.


    The main iOS topic covered in the new interview was augmented reality and its upcoming addition in iOS 11 thanks to ARKit. Cook said that he's so excited about the possibilities for the future of AR that he just wants to "yell out and scream," while admitting that there are limitations to the technology in its current state. But he thinks that those limitations are the building blocks of an "incredible runway" with a bright future, and said that, "When people begin to see what's possible, it's going to get them very excited--like we are, like we've been."

    Bloomberg Businessweek asked how much time Cook spends thinking about his own legacy -- in the context of Steve Jobs -- to which Cook plainly stated, "None." Cook hopes that people simply remember him "as a good and decent man," and wants Jobs' DNA to remain the heart of the company for any future CEO over the next 100 years. Cook explained that while Apple as a whole will adjust and change with the times, this "Constitution" created through Jobs' beliefs and actions should be set in stone.
    Cook was also directly asked about his experience working with President Donald Trump, including a tech summit late last year that saw a group of CEOs attending a meeting in Trump Tower to discuss trade, immigration, vocational education, and more. Ultimately, Cook admitted that he and Trump have "dramatically different" beliefs in most areas, and he argued that above all else, "America's more important than bloody politics."
    Rounding out the questions for the interview snippets posted today, Bloomberg Businessweek asked Cook to respond to critics who say Apple isn't innovating anymore. Cook answered with the long-time Apple argument that it's not about being first to a product category, it's about being the best in the category, while focusing on what particularly will elevate its users' lives: "It's actually not about competing, from our point of view. It's about thinking through for the Apple user what thing will improve their lives."

    The rest of the interview includes Cook's comments on the enterprise market, Apple's $1 billion advanced manufacturing fund, and his opinions on a tax plan for repatriating the international earnings of U.S. companies. More topics are expected to be covered in the full interview on June 19.

    Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

    Article Link: Tim Cook Talks HomePod, AR, and How America is 'More Important Than Bloody Politics' in New Interview
  2. Sunny1990, Jun 15, 2017
    Last edited: Jun 15, 2017

    Sunny1990 Suspended


    Feb 13, 2015
    If you remember when the iPod was introduced, a lot of people said, "Why would anybody pay $399 for an MP3 player?" And when iPhone was announced, it was, "Is anybody gonna pay"--whatever it was at that time--"for an iPhone?" The iPad went through the same thing. We have a pretty good track record of giving people something that they may not have known that they wanted :- Macrumors Quote

    And Same thing will happen to HomePod, People always complain about the price in the beginning,but after realizing how good the product is for its give price they Goona buy.

    HomePod is fairly a Class Leading product and going to Sell in good numbers.
  3. Wayfarer, Jun 15, 2017
    Last edited: Aug 9, 2017

    Wayfarer macrumors 65816


    Jun 15, 2007
    I would love to see an update to the Apple Thunderbolt Display. :(
  4. daflake macrumors 6502a

    Apr 8, 2008
    Meh, that is a very tired response from Cook as far as innovation is concerned. Apple used to be innovative and has now fallen into the realm of "wait and see". That was not Jobs Apple.
  5. EvilEvil macrumors 6502a


    Jan 8, 2007
    New York City
    Seriously Tim? Making money is more important than the lives of the American consumers?
  6. Sasparilla macrumors 65816

    Jul 6, 2012
  7. MrX8503 macrumors 68020

    Sep 19, 2010
  8. HiVolt macrumors 6502a


    Sep 29, 2008
    Toronto, Canada
    Yeah Timmy, if America is more important, then shouldn't you be making at least some of your products here, vs using offshore slave labor?

    How about paying your share of taxes and bring some of your billions back to America?
  9. lars666 macrumors 6502a

    Jul 13, 2008
    TIL Apple-CEO Tim Cook doesn't remember the price of the original iPhone.
  10. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I'm really glad Cook is at the helm of Apple. Jobs wasn't a technician either, but he knew what people would want and built a great team. Cook seems to be focused on building great teams as well As long as he continues to focus on Apple's "constitution" as he calls it, the company will be fine.
  11. nvmls macrumors 6502a


    Mar 31, 2011
  12. symphara macrumors 6502a

    Nov 21, 2013
    Translation: "my political opinions are the only ones that matter because I'm right and they're wrong".
  13. autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    Apparently Tim Cook doesn't remember/know that they reduced the price of the iPhone shortly after it was released because it *was* too expensive. They even gave credit to early adopters. Him not knowing this might explain some of the recent prices...
  14. Thunderhawks Suspended

    Feb 17, 2009
    I won't do that, however it is for the first time in a long time that I am interested in a new Apple product.

    My "Do not buy Beta/REV A Apple products" self imposed rule may weaken, IF the reviews and a personal visit to an Apple Store confirm that it is something I want.
    (Over the years I became too lazy to set up my stereo with all that cable salad and music is not so important anymore)

    Being on an iPad 2 and lately finding myself using my iPhone 6s plus to read or using my MBP 15" for movies etc.,
    I will be buying an iPad Pro and pencil, because iOS 11 , the fast refresh rates promised etc. etc. gets me current.

    As for AR, I can see that being huge. The demonstration we saw was really good.

    As for those who can't look at anything Apple does objectively, buy something you like from a manufacturer with a better product.

    And, to most of those who constantly criticize TC here on MR: You couldn't run the place if your life depended on it!
  15. 69Mustang, Jun 15, 2017
    Last edited: Jun 15, 2017

    69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Oh I bet he remembers it. It's just he remembered that the original iPhone sold like a turd on a stick until there was a price reduction. Didn't quite fit the point he was trying to make. BTW, it was a very valid point. Apple has been very good at understanding what the upper limits of price are and what people are willing to pay. The original iPhone was just an example of the one time they over estimated.
  16. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    He doesn't care whether you take his words seriously or not...
    --- Post Merged, Jun 15, 2017 ---
    All day long people complain complain complain. So much so that you would think NO ONE will be buying Apple's products, but as soooon as launch comes around all the comments you see are "man this is cool!" "I've been trying to get one for weeks!"

    People will never cease to amaze me.
  17. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    The excerpt in English which you quoted, has a directly opposite meaning of your translation of it, into... English.

    Not saying you don't have a successful career as a translator ahead of you, but, maybe not in hostage negotiations or international treaties.
  18. NachoGrande macrumors 6502a

    Mar 30, 2010
    Tim really needs to shut up. I'm tired of Companies and Actors chiming in on politics. They have no clue.
  19. Lesser Evets macrumors 68040

    Lesser Evets

    Jan 7, 2006
    ...How's that SECOND AMENDMENT doing, Tim? TENTH? Liar.
  20. Aluminum213 macrumors 68040


    Mar 16, 2012
    God bless Trump for not just making America great again but also STRONG again

    Tim Cook would have us apologizing to the world everyday if he was president
  21. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    Apple did a wait and see on phones and on the tablets. Im not getting your point here.
  22. trainwrecka macrumors 6502


    Apr 24, 2007
    I don't agree with a lot of what Tim Cook or Donald Trump think about the world, but I can get behind this statement:

    At the end of the day, I'm not a person who's going to walk away and say, "If you don't do what I want, I leave." I'm not on a council, so I don't have those kind of decisions. But I care deeply about America. I want America to do well. America's more important than bloody politics from my point of view.
    If we can't work together, it's going to be really hard to get anything accomplished.
  23. meaning-matters macrumors 6502


    Dec 13, 2013
    It's interesting to hear his perspective.
    It's hard to judge from my perspective.
  24. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Anecdotal 100% but I'm not as sure as Cook on his assessment of the HomePod relative to other new Apple products. I've been an early adopter of just about every all new Apple non-Mac product since the iPod. I'm 100% not interested in HomePod because it's too expensive to outfit my entire home with.

    If it had one main speakers and then a much lower priced satellite for other rooms I'd be all in. I think that is what Cook doesn't get.

    The other Apple products were different in that they were either personal and/or didn't require a half dozen units to be useful unless you lived in a studio apt.
  25. JeffyTheQuik macrumors 68020


    Aug 27, 2014
    Charleston, SC and Everett, WA
    Based on those clips, I could have a beer (if I drank) with Tim (if he were willing to come over...).

    We may not agree on topics, but he genuinely looks like a nice guy.

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138 June 15, 2017