Tim Cook Talks iPhone 13, iPad Mini, Fitness+ Integration With Apple Watch, and More in New Interview

[farmboy]

Typically, when learning why a "too big to fail" entity eventually failed we are forced to wait for the post mortem because people don't see it happening.

You're seeing it.

It won't be tomorrow, or next year, or probably even the next five. It takes a LONG time to burn through that much cash. But after yesterday's announcement and the cradle to grave disaster the CSAM mess was, and puff pieces like this?

We've reached "peak Apple" folks. Unless someone spectacular comes along and drastically changes direction in ways we never thought possible.

No self reflection (as a company, AKA hubris).

A lack of, or diminishing flexibility and innovation in the marketplace.

A large, overly lumbering corporate structure that feeds upon itself.

Nonsense.

 

[farmboy]

Spot on, right.

It's actually disgusting to seer the vomit inducing consumerism and overjoy of such a ordinary appliance like a cell phone release.

How bout ask Mr. Cook, so why no AoD ( Always on Display )? Where's the matte black color iPhone? Why after 15 years can't we place an app icon anywhere on the homerscreen we want?

Instead she'll be like, OH MY GOSH LOOK AT THIS NEW LIGHT BLUE COLOR IPHONE 13, WOW, OH BOY IT'S AMAZING.

Instead you'll be like: " why no AoD ( Always on Display )? Where's the matte black color iPhone? Why after 15 years can't we place an app icon anywhere on the homerscreen we want?"

You criticize the banality of an "ordinary appliance", and then go on to lament the allegedly needed minor features you wish the appliance had.

She's never been one to slice open veins, so it should be no surprise to anyone that she takes a positive spin on the new products now. It's what she's known for. You don't have to watch her, attendance is not mandatory.

 

[nikaru]

"From the iPhone announcement one can think that we are all movie directors spending our day taking videos and photos."

I wouldn't think we are all that.

I do believe there are many people out there, probably younger rather than older, who still have an un-calcified/stifled imagination, sense of wonderment, inspiration, and drive, who will be inspired and derive some joy making amateur movies using an iPhone.

And maybe a couple of those will someday become a Brian De Palma or Martin Scorsese making more serious films.

I didnt said that good cameras are useless or not needed but putting virtually all focus on this features is somehow ridiculous to me.I feel Im watching the same keynote every year. I bet the next iPhone will have better camera, better display and faster chip, and probably a small exterior redesign/new color. Can we go to iPhone 15 directly?

 

[rukia]

So funny. Everyone here expecting her to ask hard-hitting 60 Minutes Mike Wallace type questions. She's not a news journalist.

MKBHD strikes a nice balance when he interviews execs. Also comes across as more genuine which benefits both parties. I think Justine is great at what she does though. She’s built a global brand with her gushing Barbie vibe and is a top influencer who can move product.

 

[ElectricPotato]

2 legends collaborate. This is exactly what we needed! 😍❤️

I mean... 🤣

Excellent! A chance to use this emoji: 🤮

 

[dogslobber]

Call it BS if you will, this is how the industry works. It has nothing to do with interviewers being scared. They're invited to these events (online now due to Covid) and are allowed to ask questions about the event that just happened, nothing else. It doesn't matter where you go, media event, product release, movie premiere, TV show, you name it. It's all the same. If you go off book, it's the last time you're invited. If you think that's why they're scared or cowards think again, they're making a living out of it. So jeopardizing your own career is not a smart idea.

It's definitely cowardly as it's about self-preservation. If they all had the guts to step outside the Apple propaganda BS then it would shake the industry free of the shackles. Apple just wants to control the narrative and that's why I ignore this junk.

 

[ericg301]

It's not just his hands. Look at his arms, face, the whole body, his shirt (no that is not wind). Someone else recently made a post saying he looks sick. I didn't watch the keynote yesterday, but when this video started the first thing I noticed is the voice. He doesn't sound good, there's some minor fluctuation in his voice, it sounds off.

I hope he's ok, but I have seen exactly this before (Parkinson).

i noticed how he seemed a bit umm pudgier in the keynote yesterday too. the sweater didn't help.

 

[Iconoclysm]

These are the best iPhones ever, the best software. Just queue last years interviews. Same as always. He’ll make the same rounds.

And that's what marketing is all about. This is a company, he's a CEO, not a politician.

 

[Menneisyys2]

I no longer carry a quote high-end camera. What it actually comes down too, the audience. The vast majority of the audience, more than good enough quality. The producer, meet the audience at an acceptable quality with a cost, convenience benefit. Wow, the new iPhones deliver big time. All about the audience.

Sure, many like the Portrait-mode photos. I personally can't stand any kind of artificial (and, consequently, inherently flawed, like the hair of people etc.) bokeh or, in this case, focus traverse effect.

The main thing that got me upset in this "interview" is Cook saying the already-quoted stuff at 3:54: "it [Cinematic Mode] is like having a Hollywood rig in your pocket". That's definitely false advertising and a blatant lie.

 

[TinaBelcher]

Tim Cook has never in his life seen one of the Apple Fitness videos 😂😂😂😂 I really dislike him. He seems so fake. Only Apple staff I trust is Craig.

 

[citysnaps]

MKBHD strikes a nice balance when he interviews execs. Also comes across as more genuine which benefits both parties. I think Justine is great at what she does though. She’s built a global brand with her gushing Barbie vibe and is a top influencer who can move product.

For sure on that! Though I'm not a fan, I still have no reason to dislike her. I do have a ton of respect for what she has achieved through hard work, taking risks, etc.

 

[dogslobber]

The main thing that got me upset in this "interview" is Cook saying the already-quoted stuff at 3:54: "it [Cinematic Mode] is like having a Hollywood rig in your pocket". That's definitely false advertising and a blatant lie.

"It's amazing!" All the other marketing superlatives and sick bucket comments from their PR. You are totally right that it's all fake as there is no humanity in an Apple staged interview. Robotic.

 

[citysnaps]

I didnt said that good cameras are useless or not needed but putting virtually all focus on this features is somehow ridiculous to me.I feel Im watching the same keynote every year. I bet the next iPhone will have better camera, better display and faster chip, and probably a small exterior redesign/new color. Can we go to iPhone 15 directly?

All focus? Not from where I'm sitting. And I'm a photographer who's into better cameras.

"Can we go to iPhone 15 directly?"

That's not how product development works.

 

[Nicole1980]

Yup, I’m a fan and there’s nothing wrong with that! If MKBHD had done this interview and people were attacking him I would have commented as well.

The issue here is that people think it’s ok to hate or discredit someone’s efforts when in fact they don’t even know that person.. All based on their attitude/persona on camera. Clearly she’s done something right, otherwise she wouldn’t have a combined 10 million following right?

We’re not criticizing her ‘attitude’, we’re criticizing the CONTENT. An entire 15-minute video that offers nothing original or useful.

 

[ErikGrim]

Because she is clearly paid and/or fake.

She is not paid and / or fake. She's been covering Apple since 2008.

 

[amartinez1660]

I said after the last keynote and I still have the same opinion that Cook does not look well. Much older, mouth or teeth look blackish and a grayish pallour to his skin. But I am not a physician so just my amateur viewpoint.

I watched the keynote several hours later and that pale skin vs high contrast mouth did jump into my mind, didn’t pay real attention to it until hearing you all comment on this.

And that’s after a lot of image, makeup, etc treatment for the presentation and interviews.

 

[nikaru]

I’ve always liked iJustine. She’s completely harmless and is the last person who deserves any kind of hate. I find her positivity and enthusiasm genuine and infectious in a good way. I can understand everyone’s complaints but expecting her to ask Tim Cook hard hitting questions is like expecting Rated R content while watching a Disney movie. Not everyone is a grumpy jaded person who wants someone to scathe Apple, iJustine has always been genuinely enthusiastic about Apple for well over 15 years now. I don’t think it’s fake or that she’s on Apple’s “payroll” at all. She also uses and reviews Android phones and other tech products so she has a love for tech in general.

I wish I could still be enthusiastic like her and get excited by Apple products like I used to years ago. A big part of that magic for me died with Steve but I think I’ve just become jaded out by technology in general after realising how too much of it has become a bad thing for my mental health.

She was chosen by Apple for this interview. People are not attacking iJustine with her childish enthusiasm which is beyond ridiculous for anyone taking technology seriously since this is how she is. There are people that like it, and other that do not. People seems to be angry at Apple and Tim Cook in particular for choosing the most nonindependent interviewer out there. Tim rarely gives interviews, and when he does, he choose an Apple fanatic to do it? Really? It is like if a friend of mine gives me a job interview. Its ridiculous. Tim should either stop giving "interview" or stop making this staged pre-scripted marketing material that are beyond fake.

 

[VideoBeagle]

Does she get this excited about annual refrigerators or washing machine releases? Smartphones today are just another type of appliance in our life. Nothing worth getting this excited over.

Yes...yes she does. That's her thing. She gets exicted about everything.

If Tim has the guts, he should be interviewed by independent journalist that will make the hard questions for example: What the future holds for Apple beyond camera, CPU/GPU and display improvements in the iPhone?

Guts? The man regularly testifies before congress and has world leaders calling him up regularly. I don't think "guts" are an issue. Time and interest in catering to your whims...that could be it.

Finally, someone who gets what she does, and why she's so successful. And no doubt making a great living ($$$$$$$).

Having seen videos of her house in car and she's in LA I think..yeah. She's one of the earliest tech "influencers" and paved the way for a bunch. Hell, listen to Linus defend her when someone snipes at her over her connections and gets vs his.

 

[nikaru]

She is not paid and / or fake. She's been covering Apple since 2008.

iJustine is a business woman, so she will do anything to secure an interview with Apple CEO because that are easily 250k more subscribers to her channel. And when I say anything, I mean screaming in orgasm while unboxing a freaking iPad or kissing an iPhone like a mother kisses her newborn baby. Pure marketing but I guess many people find it entertaining.

 

[nikaru]

Guts? The man regularly testifies before congress and has world leaders calling him up regularly. I don't think "guts" are an issue. Time and interest in catering to your whims...that could be it.

Regularly? Are you sure? He rarely speaks in public or gives interviews and the few public appearances he has during the year, are mostly speeches where he has everything written before him to read. We barely know Tim. For comparison, Elon Musk who works 18 hours a day and sleep at the floor of Tesla factory tweets something every day.

 

[thirdeyeopen666]

Tim Cook has never in his life seen one of the Apple Fitness videos 😂😂😂😂 I really dislike him. He seems so fake. Only Apple staff I trust is Craig.

Wait just so I have this right… You find Tim fake, but Craig, of all people, genuine? That is truly bizarre.

 

[Phil77354]

Talking about Apple tech is only a fraction of what she does. She does comedy and funny lifestyle videos, often with her sisters. She even did a couple of Weird Al style music videos and an Animal Crossing video. She’s always super peppy about everything. She drinks a lot of coffee so I’m not shocked. My family and I find her entertaining but I can see how she’s not going to appeal to everyone. Her sisters are more low key and I suspect her real off camera personality is, as well. It actually takes a lot of intelligence and training to keep her channel going for as long and successfully as it has. She’s actually very informative when it comes to showing us what the camera phones can do. Videography is her thing.

Finally, someone who gets what she does, and why she's so successful. And no doubt making a great living ($$$$$$$). I suspect she worked pretty hard to get to where she is. Which is probably why many are upset with her.

I agree 100%.

I also watched the entire interview, it was vintage Tim Cook talking points but a longer interview than what I have typically seen. That has value and is of interest, in my opinion.

I don't watch many of iJustine's videos, but I check her YouTube page from time to time just to see what she's done recently. Her unboxing video of the Mac Pro and Pro Display (a year or so ago) was laugh-out-loud entertaining.

 

[cardfan]

Wait just so I have this right… You find Tim fake, but Craig, of all people, genuine? That is truly bizarre.

You mean the hair dude? Not sure genuine is right word. Enthusiastic about his work or what he’s presenting,sure, without too much marketing jargon. IMO should run every event and be seen as much as possible.

Cook on other hand came off fake many events ago. He has the charisma of a doughnut. Exudes sleaze. Utters the marketing jargon with a straight face but looks as if he’s having diarrhea. 100% customer sat. Sure thing Tim. At least Phil who says the same crap has a personality and can be good for choice quote now and then.

 

[5105973]

I’m



I think it’s generational. You kids are too obsessed with you tube “stars” and what not. You are being sold products. They don’t exist for anything else.

lol I’m 55 and I think iJustine is very entertaining. I like her sister Jenna Ezarik’s channel, too. I don’t watch either of them religiously, but sometimes when we sit down as a family to watch a movie or a tv show, and after it’s over we will watch something from iJustine before departing for individual pursuits.

She actually is bonkers over every product she highlights. Not just iPhones or Apple products. Yes it’s over the top and certainly it’s just an extended commercial, but it’s a certain style that’s fun after seeing news or something serious and depressing.

Also, as someone who grew up watching tv with rabbit ear antennas and only 3 major networks, and where the entertainment industry decided who the stars would be, I do find this YT influencer stuff an interesting phenomenon. It’s sort of an evolution of when people ran cable access shows like in “Wayne’s World”.

Yes it could definitely have drawbacks and do some harm to impressionable minds. But that was the concern for tv when I was a kid, too.

We do have other sources for “serious” analysis of products. But a lot of her presentations are actually informative.
I’m glad I still have my youthful enthusiasm intact so that I can enjoy her schtick, too.

 

[citysnaps]

I'm *guessing* most of the people who post here are men. And the thought of an intelligent young woman with smarts/drive/ambition/creativity/etc taking risks, being successful and making a ton of money in a field mostly dominated by men, gives them a major case of the shakes.

And... rather than looking inward and dealing with that perceived threat resulting in feelings of insecurity, it's far easier to lash out about her mannerisms/looks/voice etc. feeling good wielding that tiny bit of power.