Tim Cook Teases an 'Apple Launch' Next Wednesday

[MacRumors]

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

The post includes a short video with an animated Apple logo inside a circle.

Cook did not provide an exact time for the launch, or share any other specific details, so his post is a bit of a mystery. However, Bloomberg's Mark Gurman believes the post is a teaser for Apple announcing a new iPhone SE. He previously said the device would be unveiled by next week, with rumored features including an A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more.

Will any other new products be announced next week? Rumors suggest new MacBook Air, iPad Air, and entry-level iPad models will be launching in the coming weeks, and other devices expected to launch this year include a new AirTag, an all-new smart home hub, and more. We shall find out exactly what Apple has planned in six days from now.

Cook's post seems to be more of a teaser rather than an event invite, so it seems likely that any announcements would be shared in press releases on the Apple Newsroom website. But, there could be YouTube announcement videos too, like we saw when Apple announced new iMac, Mac mini, and MacBook Pro models with M4 chips last October.

Article Link: Tim Cook Teases an 'Apple Launch' Next Wednesday

 

[abatabia]

My first guess was AirTags but I guess the SE makes more sense.

 

[TokyoKiller]

Hmm that graphic does awfully look like an AirTag

 

[BigBellyBelcher]

are people that buy the SE even big Apple fanboys? Doubt they even pay attention to this sort of thing. Quit teasing me Tim and drop that homebot damnit.

 

[Slix]

We finally have a date!

 

[JonathanParker]

Can we just have 18.4 beta please?

 

[stanman64]

iPhone SE is most likely, but “new member of the family” has me thinking something home-related.

 

[Exile714]

Ok guys, not Mark Gurman is definitely sure it’s going to be next week.

 

[Think|Different]

Awesome — cannot wait!

 

[Expos of 1969]

A new CEO. Tim will announce his retirement on Wednesday.

 

[axelandersh]

Somehow I really doubt a new SE warrants a teaser from Tim Cook

 

[sw1tcher]

"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

A new member to the family would seem to indicate a new product. An updated iPhone SE or M4 MacBook Air wouldn't really be considered a new member of the family, would it?

 

[1rottenapple]

16E!

 

[Mizouse]

Interesting that it was reposted by Elon. 🤔

 

[Ameer_1]

iPhone SE 4 128GB
Starting $499 or $599

 

[maclaw21]

It looks a little bit like the shape of the underside of Mac mini, but the corners of the min are more rounded.

Also, the warped reflection of the image almost looks like a camera aperture (bottom left) and flash (top right).

 

[mrjr101]

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" on Wednesday, February 19. No time was provided.

"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

Cook is teasing a new iPhone SE, according to Bloomberg's Mark Gurman.

Article Link: Tim Cook Teases an 'Apple Launch' Next Wednesday

My guess it is a new AirTag that you can peel off and use it in many applications including remotes.

 

[wplynx]

Newest member of the family. I don’t think it’s AirTags, iPhoneSE, those are all already in the family. Think a new product will be launched.

 

[M67]

Why are you on an Apple specific website then?

 

[Andy_2341]

are people that buy the SE even big Apple fanboys? Doubt they even pay attention to this sort of thing. Quit teasing me Tim and drop that homebot damnit.

Yes, I am a huge Apple fanboy, I just like SE stuff better. I'm considering moving from my 15P to the SE4 and from my Series 9 to an SE3 when both of those release.

 

[confirmed]

Based on the image.. it’s definitely the return of the Apple SuperDrive

Yay physical media!! What is old is new again.

 

[M3Stang]

Maybe a game console? A lot of games are releasing on the Mac App Store this month.

 

[Andy_2341]

Maybe a game console? A lot of games are releasing on the Mac App Store this month.

That could be pretty cool.

 

[UltimateSyn]

Maybe a game console? A lot of games are releasing on the Mac App Store this month.

There would be more smoke and rumors about it if something like that was imminent.

 

[Paul Shields]

Maybe it's not a release but a preview of the rumoured new Home device?