By then Tesla will have its Model 3 out and will have massively increased supercharger coverage. The Model 3 is set to complete with things like the BMW 3-series - ie. the first rung of the 'luxury' market.
Apple need to undercut this and make something much better than a Nissan Leaf that can be bought by mainstream Ford and Toyota customers or people willing to pay more than before for a car because it's so good.
Apple just doing 'another Tesla' won't be enough. I don't doubt Apple can make a great electric car but it needs more than that - something that will do for cars what the iPhone did for phones.
Apple need to undercut this and make something much better than a Nissan Leaf that can be bought by mainstream Ford and Toyota customers or people willing to pay more than before for a car because it's so good.
Apple just doing 'another Tesla' won't be enough. I don't doubt Apple can make a great electric car but it needs more than that - something that will do for cars what the iPhone did for phones.