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This test shows the cold reduces an EV's range by more than 50 percent. That's bad but consider that gas cars are even worse: they don't even start when it's too cold. The situation could improve a little with better battery insulation, and more efficient heating systems.
I stand by my earlier post: the Apple Car won't have much market in places where potential customers experience cold winters and/or hot summers unless Apple's made a breakthrough in battery life.

They were testing the Nissan Leaf. A low-cost, entry-level EV with a rather small battery that was never really intended for long-range travel.

The Leaf is a nice car for its price point, but you cannot compare its 24 kWh battery to something like a Tesla with a 90 kWh battery.

A Tesla does not get anything remotely like a 50% reduction in range in cold weather. Maybe 10-20% in extreme conditions. Yes, the Tesla is a premium vehicle and it isn't cheap. But the technology thats in it will become cheaper over time and it's not hard to imagine that in 5-10 years, even relatively cheap EVs will have this sort of range.

All of this can, of course, be mitigated by pre-heating the vehicle while its still plugged in - something you can set easily via the smartphone app.

(In hot weather, btw, the range reduction from running the AC is no worse than what you would get in a regular gas car. In cold weather, the reason it's more significant with an EV is because electric motors are much more efficient and waste very little energy as heat, so heating elements are required to keep the car warm. In a gas car, there's so much waste heat being generated from the engine, the car just makes use of that to keep warm)
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I don't know. Norway's not a very large country (about as big in square miles as New Mexico), and you could lose its population of 5 million in Los Angeles county. Their requirements for EV can't be the same as those for us Americans who live and travel in such a huge variety of climates and terrain.

Norway may not be large in land area, but it is very long and narrow. There's plenty of long distance driving, in mountainous terrain, between it's towns and cities

It's 1700km (over 1000 miles), for example, between Oslo and the northern city of Tromsø. But this distance is quite possible if you've got a Tesla, stopping at the supercharger stations along the way.
 
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Well...I really hope Apple does not **** it up with this "innovation". It is good that Tesla and others will have more competition and electric cars will get cheaper and better.
 
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It would be nice if Apple were to help Tesla with all these onerous Dealer Franchise laws. IF they wait on Tesla to get through it we may never see an Apple car.
 
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1. You haven't even seen the Apple Concept Car. Maybe you won't like it, but at the moment it's a little early to be judgmental.

2. People thought there were plenty of great phone options before Apple ever made an iPhone. In fact, a lot of those "great" options went away once everyone saw what Apple was doing.

Judgmental? Maybe, but I'm the consumer here. I'm supposed to be judgmental when buying products. Ironic thing is you are being judgmental about my judgments. I own just about every Apple product category there is -- An iMac, a MBP, Mac Mini, 3 ATVs, iPhone 6, 2 iPad minis, an iPad Air, an iPod nano, and probably forgetting something here but point is I buy Apple products because they are the best at what they do: consumer electronics.

But cars. I'm suppose to suspend reality and presume Apple who has never built or designed a car ever is going to build something more substantial than BMW or Audi or Tesla right out of the gate? Even Tesla had it's share of fits and starts when it began production. By the time Apple releases its car every single car maker on the planet will be going into it's 2nd or 3rd generation eCar, with all those years of research to back it up.

So, no, I'm not looking forward to an Apple Car, either has a consumer or an investor. It's not a segment Apple needs to be in and will do nothing but eat up cash reserves. Apple isn't a leader in battery tech like Tesla, and plenty of companies make gorgeous cars, some even make gorgeous electric cars.
 
Judgmental? Maybe, but I'm the consumer here. I'm supposed to be judgmental when buying products. Ironic thing is you are being judgmental about my judgments. I own just about every Apple product category there is -- An iMac, a MBP, Mac Mini, 3 ATVs, iPhone 6, 2 iPad minis, an iPad Air, an iPod nano, and probably forgetting something here but point is I buy Apple products because they are the best at what they do: consumer electronics.

But cars. I'm suppose to suspend reality and presume Apple who has never built or designed a car ever is going to build something more substantial than BMW or Audi or Tesla right out of the gate? Even Tesla had it's share of fits and starts when it began production. By the time Apple releases its car every single car maker on the planet will be going into it's 2nd or 3rd generation eCar, with all those years of research to back it up.

So, no, I'm not looking forward to an Apple Car, either has a consumer or an investor. It's not a segment Apple needs to be in and will do nothing but eat up cash reserves. Apple isn't a leader in battery tech like Tesla, and plenty of companies make gorgeous cars, some even make gorgeous electric cars.

All of your points applied in exactly the same way to the iPhone.
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They tend to utterly destroy Macs in the same price range.

If you drop them from ten feet height on a Mac in the same price range, they do. Well, not with the previous Mac Pro, that had a case that was indestructible.
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I wouldn't buy an electric car unless the price was reasonable, it got at least 300 miles on a charge, and battery replacement didn't cost an arm and a leg. You have to know the Apple car is going to be way overpriced

Why do you need "at least 300 miles on a charge"? I know people don't like driving to petrol stations, I don't, so you want to last your tank for a long time, but an electric car you drive home, get out of the car, and plug it in overnight. If you go long distances, that's what you get a rental car for. 100 miles on a charge with a third of the weight and price of the battery is much more useful.
 
All of your points applied in exactly the same way to the iPhone.

Well, not really, at least personally. I've been a very happy BMW owner for the last 20 years. OTOH I was a little annoyed with all of my smartphones: a Kyocera brick, a couple of Treos, and a couple of Samsung Palm phones. From OS to hardware they were all miserable products that only a geek could love.

I recall a lot of chatter in the mid 00s of people here pining for an Apple phone because it wasn't a huge stretch to go from an iPod to a phone, esp. after the proof of concept, but POS Moto ROKR. OTOH before the hint Apple was designing a car I don't recall anyone here saying the wish Apple would make one.

Unlike pre-iPhone, there are plenty of great cars on the market already and many set for release in the next year or two with years of research and trial and error behind them. Apple is not a leader in battery tech, we know that from our iPhones and AWs. Apple is a leader in design but so is BMW, Audi, MB, Maserati, Tesla. So what exactly does Apple bring to the table here? What is it about cars today that is missing that Apple can fix the way they fixed MP3 players or phones?
 
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Unless they've achieved fundamental breakthroughs in battery tech, their car won't be viable anyplace that has seasons. Using the heater in cold weather and the AC in hot drains the battery too quickly to make all but the shortest trips practical.
Actually, if you had an electric car and the weather was very hot or very cold, I would expect that you would enter your destination, and it would get you there, limiting heating or cooling because any person would prefer getting there wearing two coats or sweating than getting almost there comfortably and walking the last ten miles.

In addition, a car that is plugged in at your home can heat up / cool down before the trip starts. That will help a lot.
 
All of your points applied in exactly the same way to the iPhone.
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If you drop them from ten feet height on a Mac in the same price range, they do. Well, not with the previous Mac Pro, that had a case that was indestructible.
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Why do you need "at least 300 miles on a charge"? I know people don't like driving to petrol stations, I don't, so you want to last your tank for a long time, but an electric car you drive home, get out of the car, and plug it in overnight. If you go long distances, that's what you get a rental car for. 100 miles on a charge with a third of the weight and price of the battery is much more useful.
100 miles on a charge in 0F maybe. Otherwise shouldn't the Nissan Leaf be doing really well? 300 miles is ideal because it would make destination charging more important than having DCFC or Superchargers everywhere (not saying they are not important). Shoot if I were Apple I would shoot for ~400 miles to a charge in cold weather in 2020.
 



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Apple CEO Tim Cook has remained tight lipped about the so-called "Apple Car," but today he dropped a hint about the much-rumored electric vehicle at the company's annual shareholders meeting in Cupertino (via Business Insider).Cook's comment suggests that, if such a project exists, the purported "Apple Car" will not be publicly revealed for quite some time -- in line with reports claiming Apple is currently targeting a 2019 or 2020 production date.

Apple has recruited hundreds of engineers from Tesla, Ford, GM, Samsung, A123 Systems, Nvidia, and elsewhere, likely to work on the purported car project, which has allegedly been called "Project Titan" internally. Tesla CEO Elon Musk recently said it is an "open secret" that Apple is developing an electric car, based on its number of recent automotive-related hirings.

Other evidence that points towards Apple's interest in the automotive industry includes its discussions with a secure Bay Area testing facility for connected and autonomous vehicles and its meeting with the California DMV to review self-driving vehicle regulations in 2015. More recently, Sunnyvale residents have reported hearing loud "motor"-sounding noises at night on a campus where Apple leases at least one building.

When questioned about the "Apple Car" in a recent interview, Cook provided a more elaborate non-answer:Apple's internal "Project Titan" team has reportedly faced some obstacles over the past month. In January, supposed "Apple Car" project lead Steve Zadesky informed colleagues that he would be leaving the company for personal reasons. Then, just a few days later, it was reported the "Apple Car" team is on a hiring freeze as Apple executives are unhappy with the progress being made on the development of the vehicle.

Other news out of Apple's shareholders meeting today includes the company's commitment to customer privacy and raising its dividends annually. Cook also hinted that now is a "great opportunity" for Apple to acquire smaller technology companies. He said Apple has made 19 acquisitions in the past 15 months.

Article Link: Tim Cook Teases Apple Car: 'It's Going to Be Christmas Eve for a While'

The concept of an honest answer to an straight question never seems to occur to Cookie.
And that smile is straight from "Rent-a-Face".
 
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There's more chance of the iSock being released than there is of the iCar ... And ... No batteries! :)
Awesome,man! Yeah! Whoop whoop!!! Etc. Possibly.


 
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My summary: The Apple Car will be the first Apple product with Windows. But not Microsoft Windows :) It will have a backdoor. Actually two backdoors, on on each side behind the front doors. It will come in three variations, with 16mph, 64mph, and 128mph top speed. The battery will far exceed 1600mWh. And the next version, the Apple Car Air, will be an absolute best seller.
 
To me I don't think Apple is building a car, they are actually tweaking the user experience in the automobile industry, especially in the software area. remember the first iPhone? it started from iPod. and yes Apple may build a car, but not any time soon, they are now starting with carplay, so that you can do more while driving or riding, finding more ways to enjoy the automobile experience
 
Why would Apple ever enter the automotive industry? It's a cutthroat business full of competition. It's basic business 101, you just don't enter a business category unless your product is 10x better than everyone else's. I don't think slapping a fruit logo on the back of the car counts as a 10x improvement. This isn't jumping from computers to smartphones (which, after all, are just miniature computers).

Honestly it seems like the MBA's at Apple have forgotten their first year lessons. Or they've ran out of real ideas and they just want to copy what Google has been doing. It's a really dumb move, because Google knows so much more about where/how people are driving than Apple does. And Google likely won't be dumb enough to actually try and manufacture a car, they will probably just license out their tech to people that actually know what they're doing.
 
My question is though, how are they going to compete with this? If this article is to be believed, GM is already on track to beat Tesla at the ~$30k EV market with the Bolt. By the time Apple gets its stuff together and releases something in 2019 or 2020, both GM and Tesla will be on their second, or maybe even third iterations of these vehicles.

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Between this and GM buying/partnering (?) with Lyft, they might as well just give up while they are ahead of themselves. GM and Tesla ain't playin', and "oh this is just a first generation Apple device" isn't going to be acceptable in this market in four to five years.
 
Maybe everyone will have shut up about it by then.

Although unlikely.

As a current i3 owner I would love it if it were true that they were going to use the i3 chassis with a different body on top. Rear engine, rear drive, its a fantastic car! So fantastic I might not even care about an Apple Car when it does come out.
 
That would be the best way to destroy Tesla and all they've done and stand for.

I have to agree - yes, agree - with you on this! Apple today is impatient, while Tesla is a long-term project, especially considering the current oil price.

Still, if they merge with ideological goals based on future targets than dividends, it might work.

Apple first issued dividends after almost three decades.
 
Some will argue that Apple should focus on what they know. But if it's true that Apple are developing a car, then I'm all for it.

Electric vehicles have huge environmental and economic benefits, and self-driving vehicles will save many, many lives.

Sure, other companies are working on this stuff too. But air pollution and deaths from road accidents are some of the more significant problems facing humanity. This stuff is actually way more important than making the next iPhone a little bit thinner, and the more smart people and companies we have working on it, the better.


.. & an Electric car changes this.. how?

How are batteries disposed of? Have you seen the acceleration of a P90D Tesla?

Delusional; it's just the easiest course to supersede the impending fuel crisis.

With relation to Apple; sort your f*cking sh*t out Tim, the company is in a mess and you are soiling what Jobs worked so hard to create.
 
I am looking forward to seeing what Apple comes up. However, I am a little skeptical about them making their own car. Of course it is possible for them to launch a car brand but having spent 15 years in the automotive industry I know launching a new vehicle is a nontrivial task. I think Apple may have been better off focusing on CarPlay and integrating Apple products into existing vehicles or new cars being developed by established auto makers.
 
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