I guess so, but the work they do wouldn’t be impacted in the same way as others, it would be the equivalent of embedding a video.
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Tim Cook Thinks Retailers Will Find Augmented Reality as Key as Having a Website
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This could be every bit as revolutionary as iBeacons.
*stifles laughter*
*stifles laughter*
i think the Pokemon Go guy actually summed it up perfectly when he said
"I can tell you from experience that people don't do this," he said, imitating how users are expected to hold their phones while playing an AR game. "It makes them look like a total doofus if they're doing it for an extended period of time"
I have yet to find a use case for me besides some funny "filters" in pictures but maybe I am just getting old lol
"I can tell you from experience that people don't do this," he said, imitating how users are expected to hold their phones while playing an AR game. "It makes them look like a total doofus if they're doing it for an extended period of time"
I have yet to find a use case for me besides some funny "filters" in pictures but maybe I am just getting old lol
Rather than trying to cast Cook in the only narrative that is easy for you to reflexively support, simply look at Apple's work in this field. It goes back many years and has recently resulted in Apple releasing AR Kit, and soon, the iPhone X.
The X is a technology demonstrator, particularly with the front-facing 3D depth-sensing camera, which will permit some simple AR realizations, while the kinks of the camera and software are sorted out. When that happens, and the camera is refined and made smaller, it will appear on the back of the iPhone (along with even more more powerful Ax processors from Johny Srouji's lab) where AR can be fully realized. That will open a ton of useful applications.
That's vision. And Apple is far ahead of others right now.
i actually agree with cook there. will be interesting to see what happens in the next 5-10 years.
Apple is far ahead in a narrow sense. No one has Apple's particular advantage, but they are working the problems from different angles, and they are making their own strides. Some of the advances are coming from other companies.
It shows how far Google is ahead of Apple and I'm afraid that gap is widening each year.These examples seem gimmicky and designed to sell me stuff. I can see why the retailers care, but they are not compelling use cases for me.
My favorite use of AR so far is the Google Translate app which puts English text over foreign language text. I've used this in foreign countries (and even here in the USA) for things like restaurant menus, grocery stores, and signs. This use case has a real and impactful utility to me. Of course this has been available for years, long before ARKit.
https://www.macworld.com/article/32...nning-the-ai-game-and-its-not-even-close.html
These examples seem gimmicky and designed to sell me stuff. I can see why the retailers care, but they are not compelling use cases for me.
My favorite use of AR so far is the Google Translate app which puts English text over foreign language text. I've used this in foreign countries (and even here in the USA) for things like restaurant menus, grocery stores, and signs. This use case has a real and impactful utility to me. Of course this has been available for years, long before ARKit.
Thanks for posting this. That is useful.
Apple’s innovations are stuck in the pipeline for years. It’s about time Apple proves it’s ahead or on par with it’s services to justify their extreme high hardware prices. I don’t mind paying more for a device if that device offers the state of the art technology and rises above the competition. If not, no thanks! I’ll look elsewhere.
Apple has some interesting tech that may or may not allow them to gain an advantage in AR. Once they release it, then others will pretty easily be able to create something similar. We are so far from this really becoming anything of substance that Apple isn't really ahead of anyone. Google, Microsoft, Samsung, and others are all also working on AR application. We'll see what happens... should be interesting to watch. Just because Apple has a piece of tech doesn't mean they will be able to capitalize on it. They've not really cracked any new big market that wasn't planned when SJ was there so we'll see. I was simply saying that I don't see any evidence that Cook is a technology visionary.
It would be pretty awesome for HR to lead me to products that I can’t find in the store instead of trying to flag down some schmuck.
These examples seem gimmicky and designed to sell me stuff. I can see why the retailers care, but they are not compelling use cases for me.
My favorite use of AR so far is the Google Translate app which puts English text over foreign language text. I've used this in foreign countries (and even here in the USA) for things like restaurant menus, grocery stores, and signs. This use case has a real and impactful utility to me. Of course this has been available for years, long before ARKit.
did a tour of europe a couple years back and apps like this saved my rear end a few times when I thought I was lost and couldn't understand the signage.
I think AR has always had a really good potential. Obviously will take creative developers to really showcase it. We've been talking about AR for a while now, and so far those who started the push have seemingly gone silent (hello Microsoft? W HERE ARE YOU?!?!?!)
Glad to see Apple pick up the ball and keep going with it. Getting it on the phone is a good step to help getting AR into as many hands as possible to help stir the creative minds.
Why wait? Go out to a store or even a NYC sidewalk today, its happening right now except everyone is looking down. The zombie apocalypse is real, except it's mindless people trudging along in public with their own brains in their hands.
[doublepost=1507754072][/doublepost]Dear Tim, nobody cares and the days of your blind consumerism "vision" of the future are numbered.
Just NO.
I'm sorry but I don't see AR or VR becoming mainstream or particularly useful. There are some current uses that are cool but can't warrant the investment or prospects Tim is proposing. Snapchat and google translate are mostly gimmicks with no value, a map or info doc on the area is better than AR. AR is one of those solutions looking for a problem.
I don't want to be holding my phone at arms length pointing it at stuff looking like a PRATT when I can just casually find out the same info with a web search in less time! The Demos they gave at the keynote DESTROYED the argument for AR, people are ashamed enough that they are playing a game let alone want to advertise it to everyone.
Have we learned nothing from Pokemon Go!!!!!
I'm sorry but I don't see AR or VR becoming mainstream or particularly useful. There are some current uses that are cool but can't warrant the investment or prospects Tim is proposing. Snapchat and google translate are mostly gimmicks with no value, a map or info doc on the area is better than AR. AR is one of those solutions looking for a problem.
I don't want to be holding my phone at arms length pointing it at stuff looking like a PRATT when I can just casually find out the same info with a web search in less time! The Demos they gave at the keynote DESTROYED the argument for AR, people are ashamed enough that they are playing a game let alone want to advertise it to everyone.
Have we learned nothing from Pokemon Go!!!!!
That makeup demo doesn’t seem to require AR at all. Just take a photo and then browse photos with the makeup applied. Putting it into a real world setting makes no difference to that
I showed a brief acquaintance how Apple TV works and that was a revelation to her. Then I showed her a video of AR applications on TED. One use was seeing a watch on her arm and clothes on her body. The woman was dumbstruck with awe. Given her reaction to that revelation I suspect AR, once it arrives will dumbstruck the masses who could care less about tech but who want to know if clothes or jewelery will look good on them and fit before they buy it.
I think is it silly, but my opinion doesn't matter. Real people with real needs and desires do not require logic or tech experience, to spend!
I think is it silly, but my opinion doesn't matter. Real people with real needs and desires do not require logic or tech experience, to spend!
Apple is really overselling AR. I think they’re just harping on this particular platform because they’re not really innovating in a specific space like their competitors (Google and Microsoft with AI, Amazon with retail) and need a technology to champion. Apple is good at making consistent good consumer electronics but innovative exciting new technology isn’t their specialty. They were trying to do something with cars but it seems they gave up and they were trying with television but gave that up as well when they realized how difficult media companies are to negotiate with so they just settled on AR which for the avaerage consumer just seems far fetched and impractical.
Agreed, but you just said it there, apps like this have been available for years, I recall playing with one as far back as 2012 if memory serves.
VR to try on makeup is available in Sephora and Ulta apps. (both are cosmetic stores) You allow the app to access the camera and you can try on lipstick, eyeshadow, blush, etc.
Just one man's opinion here .... but I'm going to say, no ... this tech really isn't going to be the big "game changer" Tim Cook is hoping for and preaching about.
I say that because after being in computers and technology for almost 30 years now, I see where this has already been done in a limited way before, in most of the places where it already makes sense. (Like someone above pointed out -- some of these makeup counters have apps that let you take your own photo and then experiment applying different kinds of lipstick, blush, etc.) Other places it's been done are the apps like the Benjamin Moore paint selector, where you input a photo of a room in question and see what it would look like with various types of paint they sell. And one of the eyeglass sales sites had an app that let you virtually put glasses on the 3D composite head-shot it made from you turning your head back and forth in front of the phone's camera.
That's all cool stuff -- but was doable with technology we already had on computers and phones several years back.
The full-blown AR "shopping experiences" are going to be expensive to put together on the developer side and require exponentially more hardware and bandwidth to host, vs. traditional web sites. The return on investment seems really questionable except for these niche cases where you're talking about trying on jewelry, cosmetics, and so forth. Especially once any novelty wears off because they're becoming commonplace? I just don't see it taking the world by storm.
I say that because after being in computers and technology for almost 30 years now, I see where this has already been done in a limited way before, in most of the places where it already makes sense. (Like someone above pointed out -- some of these makeup counters have apps that let you take your own photo and then experiment applying different kinds of lipstick, blush, etc.) Other places it's been done are the apps like the Benjamin Moore paint selector, where you input a photo of a room in question and see what it would look like with various types of paint they sell. And one of the eyeglass sales sites had an app that let you virtually put glasses on the 3D composite head-shot it made from you turning your head back and forth in front of the phone's camera.
That's all cool stuff -- but was doable with technology we already had on computers and phones several years back.
The full-blown AR "shopping experiences" are going to be expensive to put together on the developer side and require exponentially more hardware and bandwidth to host, vs. traditional web sites. The return on investment seems really questionable except for these niche cases where you're talking about trying on jewelry, cosmetics, and so forth. Especially once any novelty wears off because they're becoming commonplace? I just don't see it taking the world by storm.
One just needs to lol at Minority Report to see the early extent of AR ... you can see ApplePay’s early Regina scanning payment idea there.
