Sure. Nice that your ‘price’ won’t have to include all the research and development, staff, business, building, tax, overheads, marketing etc etc etc costs. You have a great head for figures. Your household budget must be a wonde to behold with the figures that you throw together
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Tim Cook to Address Q1 Earnings Concerns at All-Hands Meeting With Apple Staff
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Just move everything from China to India. Accomplishes two things at once.
Just drop the price of that 15" Macbook Pro already~! My body is ready~
Or bring it to USA and support Americans for a change.
There’s a funny mixture here of past success and current greed.
I am a consumer. I am happy to pay a premium for Apple products because they are good and last a while. That premium is now too high so I am continuing to use older products, when I really WANT but do not NEED to upgrade.
If the phones and computers offered value I’d upgrade. Value is not cheapness. It’s quality for a price. The price is too high, and/or the quality too low.
I am a consumer. I am happy to pay a premium for Apple products because they are good and last a while. That premium is now too high so I am continuing to use older products, when I really WANT but do not NEED to upgrade.
If the phones and computers offered value I’d upgrade. Value is not cheapness. It’s quality for a price. The price is too high, and/or the quality too low.
This is a two-prong problem:
1. No serious innovation
2. Overpriced products
Apple needs to address both problems.
Tim Cook is the wrong person to lead Apple in to the future. SJ was not an engineer but he was a visionary. Tim Cook is neither an engineer nor a visionary. He is a bean counter, and he has just spilled all of his beans in a major way. There is nothing that he can contribute anymore with his boring stage appearances. Go back to Alabama, Timmy, and get a teaching job at Auburn.
1. No serious innovation
2. Overpriced products
Apple needs to address both problems.
Tim Cook is the wrong person to lead Apple in to the future. SJ was not an engineer but he was a visionary. Tim Cook is neither an engineer nor a visionary. He is a bean counter, and he has just spilled all of his beans in a major way. There is nothing that he can contribute anymore with his boring stage appearances. Go back to Alabama, Timmy, and get a teaching job at Auburn.
I think Tim Cook just set up the perfect storm for Apple to take a downturn. We have iOS 12, with which performance on older devices is improved, not declined/similar performance as usual. Then there is the battery replacement program, which is extending the life of old iPhones. The loss of carrier subsidies - now every carrier has removed the phone cost from the plan price and tacked on a loan for the full price of the phone. And then there is the XR itself - a great phone, but starting at $50 more than the iPhone 8 (Which I believe also came with a price hike when released.) But it is also a huge phone, which surprisingly not everyone wants.
And those are just the reasons for a drop in sales in the US. China is a whole different game.
Then there are iPhone “accessories” - AirPods, Apple Watch and HomePod. All of those products could be extremely solid standalone performers if only Apple opened them up more. But they spent their time trying to increase consumer lock-in instead. The same is true of iPad - which is hands down the best tablet out there, but now it’s limitation is itself. People don’t want to spend $2000 on an iPad to just have to go out and spend another $2000 on a mac. That is how long term apple users end up switching to a product like the surface pro.
Apple is still far from truly being in trouble - but they need to make some serious product line adjustments to get the ship on the right course again.
And those are just the reasons for a drop in sales in the US. China is a whole different game.
Then there are iPhone “accessories” - AirPods, Apple Watch and HomePod. All of those products could be extremely solid standalone performers if only Apple opened them up more. But they spent their time trying to increase consumer lock-in instead. The same is true of iPad - which is hands down the best tablet out there, but now it’s limitation is itself. People don’t want to spend $2000 on an iPad to just have to go out and spend another $2000 on a mac. That is how long term apple users end up switching to a product like the surface pro.
Apple is still far from truly being in trouble - but they need to make some serious product line adjustments to get the ship on the right course again.
He should resign. Spends more time sending emails about fluff and rainbows than actually running the company.
No. iOS is still the best and most secure operating system in the world.
It corresponds best with tailored hardware.
For purely optical decisions, however, many other manufacturers are now equally good.
"We just need to make the best products we can make. And if we do a good job people will buy them, and we don't they won't. And it'll all work itself out"
Apple needs to go back to this mindset. Stop trying to squeeze every penny out of every person you can. Make the best products for the best possible price. The stock price will take care of itself.
Apple needs to go back to this mindset. Stop trying to squeeze every penny out of every person you can. Make the best products for the best possible price. The stock price will take care of itself.
The pricing structure doesn't reflect the reality many people feel, like the price gouging on memory for instance. For me the bigger problem is that Apple are no longer making products that I want.
I want a headphone jack. I want a smaller device. I want to be able to access the file system of a USB drive from my iPad. I want a regular USB port on my MacBook. I do not want the awful touch bar. I want to see the professional software make a return (like Aperture).
I really don't feel Apple have the edge anymore and I think this is true for a lot of people. I'm glad it's affecting the bottom line, maybe this will be the much needed reality check.
I want a headphone jack. I want a smaller device. I want to be able to access the file system of a USB drive from my iPad. I want a regular USB port on my MacBook. I do not want the awful touch bar. I want to see the professional software make a return (like Aperture).
I really don't feel Apple have the edge anymore and I think this is true for a lot of people. I'm glad it's affecting the bottom line, maybe this will be the much needed reality check.
Lol the impulsive and immature comments in this thread are too much.
Cook’s not going anywhere because he’s done a great job for Apple, and Apple has grown exponentially during his tenure.
The battery program isn’t that big of a problem going forward. Perhaps the temporary $29 pricing cut into sales.
China is a bigger problem than you recognize. They’ll figure it out.
But I’m sorry; if they’re making better and better phones that we’re going to keep for three or four years instead of one or two, prices are going to stay higher than before. Get over it.
Cook’s not going anywhere because he’s done a great job for Apple, and Apple has grown exponentially during his tenure.
The battery program isn’t that big of a problem going forward. Perhaps the temporary $29 pricing cut into sales.
China is a bigger problem than you recognize. They’ll figure it out.
But I’m sorry; if they’re making better and better phones that we’re going to keep for three or four years instead of one or two, prices are going to stay higher than before. Get over it.
I thought that the battery replacement program is over now. Apple didn't have to introduce it; they could have selected to be sued instead. I'm sure the damage to shareholders would not have been as dramatic. Is there anyone using their head at Apple anymore or are they all overdosed on lattes and spend their entire days marching in parades?
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Overpriced product since iPhone X.
XR still cost too much as a chiep alternative.
Plus lack of new things which will force people to trade older devicer for new, or to switch from other platforms.
I do love my iPhone, but in my country cost is high, every year even more higher, and this is my last model.
Sorry Apple, you are overpriced. No Phone is worth 1000 $ or Eu plus.
XR still cost too much as a chiep alternative.
Plus lack of new things which will force people to trade older devicer for new, or to switch from other platforms.
I do love my iPhone, but in my country cost is high, every year even more higher, and this is my last model.
Sorry Apple, you are overpriced. No Phone is worth 1000 $ or Eu plus.
I think this is getting overlooked too easily. IMO Apple has not arbitrarily raised the price of iPhones. The phones have gotten more expensive because of the more expensive tech (and R&D) inside them. Of course it's hard to justify a new $1000 phone every year or even every two years, especially given that your old phone is still REALLY nice. Apple does a fantastic job at building damn reliable (and still cutting edge) hardware and software (and continuing to releasing software updates for old hardware). I think what we're seeing is a shift if in the market. The phone is becoming the new "PC". No one replaced their Mac yearly, and now they probably wont replace their iPhone that often anymore either.
I think it's important to realize that nowhere has it been said that the number of iOS users is shrinking. In fact, there are more iOS devices in use than ever before. There is not some mass exodus to Android. The main issue in the US is that old iOS devices are just that good, and the price of new devices does not lead to impulse upgrades. A $30 replacement battery (or even a full price one), keeps something like an iPhone 7+ operating as a great device.
Growth then had to come from emerging markets like China. The trade war has definitely impacted on this front, but Apple already had issues in China.
With that said, Apple is shifting revenue to services and halo devices. The Apple Watch or AirPods work great with an iPhone 7, so the halo effect is still happening. In fact, Apple could sell less iPhones every year and still grow the install base on iOS users, and thus potential halo revenue.
Growth then had to come from emerging markets like China. The trade war has definitely impacted on this front, but Apple already had issues in China.
With that said, Apple is shifting revenue to services and halo devices. The Apple Watch or AirPods work great with an iPhone 7, so the halo effect is still happening. In fact, Apple could sell less iPhones every year and still grow the install base on iOS users, and thus potential halo revenue.
I bet you are still waiting on the TV set made by Apple.
Yeah I’m gonna agree with others and say that Tim Cook is bs ing us about the reasons for lackluster sales. Nothing to do with price huh? At all?
I remember watching him being asked about the high prices of the newer phones on some news program and if people would want to pay $1,000 for a phone and his response was that “carriers allow you to make payments. So it’s not like you have to pay all at once!” Which sounds like a cheap car salesmen tactic to get you to buy a car with low payments but high cost.
Payments? Really? When a brand new xs max is about $50 a month, it’s not “just a little payment”. It’s basically another bill all by itself every month. If my cable bill went up $50 a month, I’d be upset.
I remember watching him being asked about the high prices of the newer phones on some news program and if people would want to pay $1,000 for a phone and his response was that “carriers allow you to make payments. So it’s not like you have to pay all at once!” Which sounds like a cheap car salesmen tactic to get you to buy a car with low payments but high cost.
Payments? Really? When a brand new xs max is about $50 a month, it’s not “just a little payment”. It’s basically another bill all by itself every month. If my cable bill went up $50 a month, I’d be upset.
Blame everything but the price of the iPhone Tim. You guys misjudged the market after they already sent you glaring warning signals the year before about the $1000 barrier. But you just had to stay greedy, and double down the next year with another uninspired, and regurgitated offering while jacking the price yet again. Now you are paying for it, and rightfully so. I hope all your execs lose a ton in the market.
Let’s put it this way from my situation. I’m supposedly upper middle class (doesn’t feel like it, but whatever). I seriously wanted a new phone, Apple Watch, and iPad this year. I saw a major 25-33% price hike across the board for the kinds of upgrades that in prior years didn’t result in price hikes.
What did I ultimately do? I only got the phone. I’m a camera nut; if the camera wasn’t upgraded so significantly, I wouldn’t have gotten the phone this year, either.
Apple would have gotten three sales out of me. Now they only got one sale.
What did I ultimately do? I only got the phone. I’m a camera nut; if the camera wasn’t upgraded so significantly, I wouldn’t have gotten the phone this year, either.
Apple would have gotten three sales out of me. Now they only got one sale.
Alternatively they could reduce the price of their product lines to increase sales. It would still be a premium brand if they dropped prices by $100 or so!
Having said that, I wish I was concerned over only $84 billion revenue in a single quarter
I want more value for money, not cheaper products. I would rather they gave an extra warranty of all of its product than lower its price by $100.
What I don't understand is why Apple needs an All Hand meeting for a 5% revenue miss?
That's not fair. Despite all the justified criticism of his one-sided iPhone orientation.
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yes. Take one word from the the whole message....what a dumb strategy
Finally? Are we seeing the lack of someone like Jobs at the helm revealing chinks in the armor? Jobs built such a behemoth, it was going to take time. We need another clever, creative, *******, in charge of Apple.