No, Craig’s job is to focus on the quality of the software. This sort of thing IS what the CEO is supposed to do. He is the human interface between the company and the outside world, be it the shareholders, government officials, other corporations. He has to position Apple as strategically as possible to be able to provide the growth and value that is demanded these days.
In a way I agree with you and what you’re seeing is quality sacrificed under the pressure for constant signs of growth. But that is demanded by Wall Street, it’s not any CEO’s per se. I have only come to a gradual understanding of that and have now accepted Tim’s push into China despite finding it unpalatable for so many reasons. But if he were to refuse to do it, he would be replaced with someone else who would do it.
I personally don’t think it’s healthy the way companies are only valued for growth these days. Someone close to me says he feels constantly the pressure to meet metrics that value growth of any kind over consistent quality output. It does not matter if that consistent quality sustains even insane amounts of profits. If it does not cause them to grow the way Wall Street demands, then the corporate officers are penalized. In other words, publicly held companies can no longer just “be”. It’s no longer enough to provide services for Peoria and turn a nice profit at it year after year.
Firstly your company will be bought by a larger company, and if your employees survive that sale intact, they will eventually be folded into a global multinational company and the executives who once only faced the pressure to provide services for Peoria will now have to face providing them for Switzerland and Vietnam among many other markets to be added year after year. lol, eventually these global companies are going to run out of customers on earth and Wall Street will demand we find alien life forms to sell stuff to.