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macrumors bot
Original poster
Apr 12, 2001

Apple CEO Tim Cook has tweeted in memory of his former boss and mentor Steve Jobs, who passed away on October 5, 2011. Today marks the seventh anniversary of the Apple co-founder's death. He was 56 years old.


"Steve showed me--and all of us--what it means to serve humanity," tweeted Cook, alongside a photo of Steve.
Steve showed me--and all of us--what it means to serve humanity. We miss him, today and every day, and we'll never forget the example he set for us. - Tim Cook (@tim_cook) October 5, 2018

Here's what Cook said on the day of Steve's death:
Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple. [...]

No words can adequately express our sadness at Steve's death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.
We rounded up many other comments in our 2011 article for those who wish to look back, while Apple still has a Remembering Steve page on its website with condolences and memories from customers.

Steve Jobs narrated this unaired version of Apple's famous Think Different ad in 1997:

Steve Jobs' 2005 Stanford Commencement Speech, where he addresses his mortality:

Lisa Brennan-Jobs, the eldest daughter of Steve, recently shed a less flattering light on her father. In her "Small Fry" memoir released last month, Brennan-Jobs described both "moments of joy" and "coldness" about her father, including his "frequent use of money to confuse or frighten her."

Article Link: Tim Cook Tweets in Memory of Steve Jobs, Who Passed Away Seven Years Ago Today


Jan 26, 2017
Time flies... 7 years already!
I remember reading the news on the very device he introduced to the market.
I miss him especially during Apple keynotes, they were way more interesting to follow when he was on stage.
No ******** dumb stuff about iPhones; those videos can make a man weep: RIP Steve Jobs
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macrumors regular
Feb 20, 2010
Hong Kong
I still remember the day when my classmate suddenly tapped on my shoulder in the school library (he knew I was an Apple fan) and turned his (Sony Android) phone to me with this sad piece of news. (By the way, mobile phones were not allowed in school!)

So I immediately went online with the PC there. First with MacRumors, and then other credible sources and major tech websites... only to find that it was the truth.

Every now and then I still watch his keynotes and interviews on YouTube. It's a bit surreal to find such a vibrant man dead... You'll be in every Apple fan's heart.
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macrumors 6502a
Jul 25, 2012
Steve jobs, certainly you enter this world with empty hands and left this world with empty hands. What you did during your time which is incredibly remarkable that no one can do what you can do, certainly you have passed your intelligence and thought to apple which can be used for many years to come.

Thank you Steve jobs, we love you! You rock my world. Thank you Tim cook for showing some respect regarding Steve Jobs.


macrumors 65816
Sep 29, 2008
Toronto, Canada
Am I just being cynical, or after 7 years should we just be moving on? Apple wouldn’t be where it is today without Steve, but I don’t think we have to commemorate his death every year.

I agree. Every 5/10 years will be sufficient to bring back the memory.

Clearly they're still trying to make sure people remember Steve Jobs, because Apple is much different now.


macrumors regular
Sep 24, 2004
Austin, TX
Am I just being cynical, or after 7 years should we just be moving on? Apple wouldn’t be where it is today without Steve, but I don’t think we have to commemorate his death every year.
It's the American way to remember things once a year. We recall with remembrance each year for so many things, it's likely one every day. But I think in this context, it's a very prominent person remembering a friend in a public forum. We don't have a Steve Jobs day, or Steve Jobs Memorial Day each year so technically you are free to only remember him in the amount you feel appropriate. :)


macrumors 6502
Mar 5, 2012
Well, Steve was a great thinker and entrepreneur but I don’t think he was the humanitarian that Tim Cook is describing him.

He was very private about help he gave to others, took a very personal and hands on approach, but never wanted a shred of public recognition.

It’s sickening when people assume otherwise, because they expect to see big public declarations and showy humanitarian virtue signaling, rather than actual selfless charity.

Charity really isn’t, when you’re getting something back for it. A lot of people, famous figures, groups and big business leaders could learn a lot from Steve in this regard.
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macrumors G3
Nov 26, 2007
Am I just being cynical, or after 7 years should we just be moving on? Apple wouldn’t be where it is today without Steve, but I don’t think we have to commemorate his death every year.

I imagine it'll become less common as fewer people personally knew Jobs are still working at Apple.

Maybe after the 10th Apple as a whole won't be talking about it for the 11th-14th, and instead individual executives might tweet about him or something, but Apple will bring him back for the 15th, 20th, 25th, 30th, and every decade after that...

Although IDK. How often does IBM bring up Watson the man? I left the company 4 months before the 60th anniversary of his death.
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