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At a private meeting on the sidelines of an informal gathering of tech and social media executives in July of 2019 in Sun Valley, Idaho, Apple CEO Tim Cook urged Facebook CEO and founder Mark Zuckerberg to delete all user information his company has collected from third-party apps, according to The New York Times.

tim-cook-mark-zuckerberg.jpg

According to the Times, the executives met annually at the conference organized by investment bank Allen & Company to "catch up" and attempt to "repair their fraying relationship."

In particular, this meeting in the summer of 2019 came as Facebook was embroiled in a massive scandal involving Cambridge Analytica. Facebook had come under intense scrutiny for sharing the information of more than 50 million users, without their consent, with voter-profiling firm Cambridge Analytica to use for political ads during the 2016 Presidental election.

During their meeting, Zuckerberg reportedly asked Cook how he would deal with the situation. He responded that Facebook should delete user information it has collected from third-party apps.
At the meeting, Mr. Zuckerberg asked Mr. Cook how he would handle the fallout from the controversy, people with knowledge of the conversation said. Mr. Cook responded acidly that Facebook should delete any information that it had collected about people outside of its core apps.
According to people with direct knowledge of the meeting, Zuckerberg was "stunned" by Cook's answer given the fact that Facebook's business model consists of user data and using the data to provide more personalized ads. Zuckerberg interpreted Cook's answer as the CEO saying his business was "untenable."

During a TV interview with MSNBC in 2018, Cook was pressed on how he would deal with the situation Zuckerberg found himself in. "I wouldn't be in this situation," Cook responded.

The two executives and companies have rarely seen eye-to-eye, and the tension between the two is likely to reach its peak this week. In the coming days, Apple will release iOS and iPadOS 14.5 with ATT or App Tracking Transparency, which will crack down on apps tracking users across other apps and websites without their consent.

Once the iOS update is released, all apps, including Facebook, will be required to ask for a user's permission before tracking them across apps and websites owned by other companies. Users can accept to be tracked or not. If the latter, Apple will block that app from collecting data about the users from other apps and services.

Facebook has blasted the new change as unfair, calling it a severe blow to small businesses which use the Facebook platform and its accompanying ad business to run personalized ads for users. Facebook expects the majority of users to opt-out of tracking, which will, in turn, lead to less effective data for the social media giant to use to deliver tailored, personalized ads.

Despite his initial rejection of ATT, Mark Zuckerberg has recently changed tones on Apple's upcoming change. In a Clubhouse meeting earlier last month, the CEO says that Facebook may "be in a stronger position" due to the upcoming change possibly encouraging more businesses to "conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms."

In public appearances and interviews in the run-up to the launch of ATT, Cook has said Apple is looking to provide users a choice about whether they wished to be tracked or not. In a recent speech at a privacy conference, Cook indirectly called out social media companies, including Facebook, that fuel disinformation and conspiracy theories with their algorithms.

Article Link: Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting
 
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tubular

macrumors 6502a
Oct 19, 2011
617
1,381
Cook's not wrong.

If the Zuckerhead is so very very concerned about the impact of Apple's privacy settings on small businesses, he should show it by cutting them a discount.

What? He hasn't done that? It's almost as if the Zuckwit isn't telling the truth.
 
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ksec

macrumors 68000
Dec 23, 2015
1,736
1,852
Despite his initial rejection of ATT, Mark Zuckerberg has recently changed tones on Apple's upcoming change. In a Clubhouse meeting earlier last month, the CEO says that Facebook may "be in a stronger position" due to the upcoming change possibly encouraging more businesses to "conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms."

That is probably true. Facebook and Google are actually in a "stronger" position than before with ATT.
 
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Glideslope

macrumors 604
Dec 7, 2007
6,873
4,185
The Adirondacks.
Facebook is a cancer on society and the more I learn about it the stronger I believe that.

Absolutely. It’s fully metastasized, and destroying the Social Fabric of Society. Social Medial, not just Facebook will be our downfall. Zuck despite his chronological age is really no different than the young children/adults he coerces to his platform with targeted propaganda assimilated from his knowledge of their personal information.

One of the many items I am most proud of as a parent is that all of our adult children see Facebook for what is is and none have it on any devices.

The Pandemic has only made this worse with people home soo much more over the past year.

Zuck is nothing but a Personal Information Pimp. :mad:
 
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Pair

macrumors member
Jan 31, 2011
59
53
Privacy aside, to be fair to Facebook, what track record does Apple hold for Apple to tell Facebook how they should run their social network. iTunes Ping? Lol. It's not as if Apple has a track record of successful social network venture.... just sayin'. (shrug).
Whilst you refer to Apple as a whole, it’s important to note that was undertaken when Cook was not CEO, that I would classify as one of Jobs leadership of Apple failure.
He asked what Tim would do.
 
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wanha

macrumors regular
Oct 30, 2020
199
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Privacy aside, to be fair to Facebook, what track record does Apple hold for Apple to tell Facebook how they should run their social network. iTunes Ping? Lol. It's not as if Apple has a track record of successful social network venture.... just sayin'. (shrug).
I don't have any track record in organized crime, but I still feel entitled to suggest that extortion and smuggling aren't acceptable business models to base your organization on.
 
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femike

macrumors 6502a
Oct 15, 2011
643
1,024
Apps are sending data to Facebook for money. I don't think Facebook is getting the data on their own (maybe I'm wrong here), its the app developers that are giving the data to them in exchange for payment.
 
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Stunning_Sense4712

macrumors newbie
Apr 12, 2021
17
33
It is amazing how companies like Facebook are losing their minds that users now have to opt in to being tracked. Their reaction to this pro consumer move tells me they know smartphone users do not want Facebook and other companies tracking what they do on their device.
 
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zemoleman

macrumors member
Jul 23, 2008
52
16
Yonkers, NY
FB appears to be countering this with a veritable avalanche of ads in my newsfeed, easily 2x-3x as many as used to appear. Additionally being bombarded with requests to like a band or music product. Zuckerberg is addicted to $$$ so I figure FB will continue to market its user's data any which way they can.
 
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DinkThifferent

macrumors 6502a
Oct 18, 2018
610
1,901
The Netherlands
I am 100000000000% behind Apple on this one. Facebook (and to a lesser extent Twitter) are absolutely ruining society. Fake news, trolling, massive data leaks, ultra data hungry, Cambridge Analytica and severe negative political influence is just the tip of the iceberg but already reason enough to DELETE. YOUR. ACCOUNT.

I was taught to 'never hate', but Mister Zuckerberg you have accomplished it: I really HATE your company.
 
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Taustin Powers

macrumors regular
Apr 5, 2005
246
457
Is Facebook really just using the data for personalized ads?

If so, I am not even sure I would opt out. I will see ads while browsing the web, no matter what. I would take ads for interesing things I care about over ads for completely random stuff that does not relate to me at all.

I will probably still opt out, simply because I do not trust them.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,536
28,437
It floors me that people expect a product to be “free” with no trade offs. If tomorrow Mark Zuckerberg announced an ad-free version of Facebook that was $5.99 a month or something how many people would sign up?
 
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