Really? So Facebook, Instagram, and all the other social network apps abandoned the Google Play store?
No? Huh. That doesn’t really seem to compute, does it?
Google Play Store allows more trackers to be built in the app, so distributing on Google Play Store has small impact on advertising business model, and have the convenience of user familiarity and trust. Notice that Amazon app on Google Play still has less tracking capabilities than, let’s say, on Kindle Fire Tablets, because more frameworks were built in the Amazon’s Android.
On the iOS side, a totally different situation.
- IDFAs are the only allowed advertising identifier.
- SDK capabilities are more limited.
- Apple’s approach on privacy already had big damage to advertising business model.
- Advertising companies still want to reach iOS users, since iOS users are generally ”more valuable”.
So if the Apple App Store isn’t the only way to distribute apps, we can see the future when some companies “making a big shift” to lock some of their apps/games behind another App Store. Apple cannot review apps from 3rd party App Store, so a lot of privacy measures can be bypassed now.
Of course, users still can rely on built-in system privacy mechanism, but that is just like relying purely on UAC and management tools to protect Windows, which doesn’t work for like 99% of non tech savvy people. iOS also has no built-in monitoring tools, so no one has idea on what Facebook from another App Store is doing background. And we are not talking about software profiles, which give certain apps even more power to abuse.