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Tim Cook Wants Apple Devices to Be Used for Creativity, Not 'Endless, Mindless Scrolling'
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One can do both. However do you think the Samsung ceo has the courage to say the same about it’s phones?
No, that's not what I said at all. I said I'd personally not be *limited* to mindless scrolling on a >£1k device that's more powerful than my current laptop, when the head of the the company who makes it supposedly wishes I might use it for something more. Pro software is never going to stop people from be able to mindlessly scroll, but I have very few options to use that for much else apart from some drawing and note-taking sometimes.
The most creative thing my iPad usually gets used for is to remotely control the sliders on my audio interface. That seems a damn shame.
My MacBook can happily be used for mindless scrolling, but it often does loads of creative things. Because *all* the decent pro software from loads of companies is widely available for it. The iPad is largely completely limited to being a device purely for mindless scrolling when compared to it.
I have an iPad Pro with “pro” software on it. Maybe not the pro-software you might use but pro software none the less. The correlation between mindless scrolling and pro software is tenuous.
Nope. If he's proud of the "better" world created by Apple (which implies he's OK with it), then he can't criticize what Apple did to it. He can't have it both ways.
If I want to be creative on a device I need the software that actually lets me be creative. So to say the lack of decent music software to actually create with only has a tenous link to me not being able to be creative on it is just plain illogical.
Sure I could do video editing to make youtube videos on it, but that's not my bag and I don't find it that "creative" since I'm not making "artistic" movies with interesting storylines or videography (although I do have some YouTube music related tutorials to be fair). ANY decent DAW software supporting the most basic of tempo changes and time signature changes just DOES. NOT. EXIST in my opinion! Trust me - I searched when I got this thing last year and nearly wasted money on apps that would be useless (or just annoyingly limited).
So you can be a Tim apologist as much as you like, but apart from the Mac which has a whole load available, I find their next most capable product which has PLENTY of horsepower to do music production on paper, just COMPLETELY lacking me being able to be properly creative on it (apart from in some tinpot fisher-price way at least). That's somewhat the fault of all developers (I'm still subscribed to that Steinberg forum thread with people pleading for them to add tempo maps to Cubasis), but if Apple aren't gonna put their pro apps on it, why would anyone else bother, especially if they're forced to give a 15-30% cut to Apple when decent DAWs travel word of mouth far more than needing the App store as a sales platform? The iPad will be left out again and people just keep making the creative pro software for "proper computers".
Sure, it's superb for drawing with the apple pencil, but if the man says he'd like people to be a lot more creative on all their devices he should put his money where is mouth is. Not just drawing (which Procreate/Adobe have somewhat nailed), or video (Lumafusion, and various other ones). Apple make Garageband, but that would suck the life out of a lot of decent music though from whenever I've tried to test drive it, and everything would end up sounding like half the awful soulless stuff in the charts, where it's got the same monotanous tempo all the way through, no dynamics and is all horribly quantised with no swing. Logic on the iPad would suddenly start making me use it a load, and may then even tempt me away from Ableton Live to using Logic on the mac too in the long run.
Steve Jobs always seemed far more driven by creative SW. You could tell his passions for iLife to encourage everyone to get started creating, and bundling stuff like Garageband, but then had all the pro apps for people to actually get serious with. He basically said when it was released the iPad was designed as the ultimate media consumption device (take that to be mindless scrolling or inspirational movies/content/learning as you choose) so at the time would never have been able to pull it off. But since he's gone the iPad technology has improved greatly and if he was still here I think he'd be pushing for making the iPad software available that could help Tim be a bit happier that people like me could be making far better use of it's possibilities.
As it stands I'm waiting for new Macs to come out to enable my next generation of creativity, because my iPad currently won't let me. Even though its hardware completely rinses my old Macbook, that struggling old beast that's long past its best is still the go-to device for creativity, purely due to software. And Apple own Logic, one of the most popular DAWs on the market... 🤷♂️
Imo, my original point stands. Feel free to disagree but there is at best a tenuous relationship between mindless scrolling and the pro-software available for the iPad Pro.
Of course, I often use my MacBook Air for creative purposes, i.e. digital photo editing, audio and video production, writing fanfics, stuff like that. And my iPhone SE has also become my main still camera, in most cases, along with when I record certain videos while on the go. But any "scrolling" I often do would indeed be on the iPhone SE, but as I said it's not ALL I do on said phone.
Who cares what Samsungs ceo would say. This is about TCBecause I'm making a point?
You may not but people do engage in mindless scrolling behavior. The CEO of Samsung doesn't have the chops to admit it. TC does. But whatever mindless scrolling occurs is not related to "pro" apps for the ipad pro.
You really believe Apple invented this mindless scrolling? Didn’t exist on any other computer platform prior to the popularity of social media? You’re right that Tom Cook owns it, even if apple didn’t “invent it.”
Did apple not revolutionize the cell phone? Made it what it is today?
Apple is a major reason for mindless social media scrolling. You can’t have it both ways, either apples success made a huge impact on social media and they ARE the largest impact in mindless a scrolling or they aren’t that much of a player in the industry.
Seems like Social Media is the major reason not Apple. You can't have it both ways. Even though TC owns it, doesn't mean the problem became Apples. With the birth of social media the mindless scrolling was ripe for windows, linux, android etc.
I use Logic on my computer and Garageband on my phone. I don't see any reason pro apps would thrive on such a cramped screen
Well Tim can't complain if it's only a media consumption device and not used for creating much then.
My >£1k iPad *PRO* has a 12.9 inch screen (That's hardly cramped). It plugs into my £1500 audio interface (although admittedly with only CC, not native drivers). It would be great for mobile recording, production or song ideas because it's super portable and I often have it on my when I'm not nearly as likely to carry my laptop everywhere. But it won't even scale the display for external monitors, so the "Pro" but is more marketing bull than a genuine descriptor of its usefulness. That's why I'm buying a new Macbook Pro - because I can actually create properly on it. Garageband has no tempo/time sig map, so it's useless for anything but the most basic of uninteresting song structures.
Have you tried using Garageband with Logic? It works really well. You export a Logic file as a garageband file and when you bring it back from the phone, Logic will import all the tracks and things you've added
Garageband is an excellent creation tool. Seriously, I recommend it
