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Tim Cook Wants Apple Devices to Be Used for Creativity, Not 'Endless, Mindless Scrolling'
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Creativity (creators), whether crap or not, is what creates endless, mindless scrolling by others.
I find most of it, on social media platforms anyway, to be crap.
Social media is designed to make people scroll all day and night.
I find most of it, on social media platforms anyway, to be crap.
Social media is designed to make people scroll all day and night.
Hmm... okay, then make some MacBook Pros and high-performance desktop machines that people will be willing to buy.
Have done quite a bit of creative work using iPhones and iPads over the years. The ability to edit RAW photos and 4K video on the fly has earned me some great customers and has helped my devices pay for themselves.
Device longevity, long track record for software updates, and plenty of solid 3rd party applications have made iOS devices my goto over my Android devices in this regard. I love me some Android Freedom, but the app environment for creative video editing is limited, and the Apple processors make iOS devices superior for quick workflow (in my use case).
Device longevity, long track record for software updates, and plenty of solid 3rd party applications have made iOS devices my goto over my Android devices in this regard. I love me some Android Freedom, but the app environment for creative video editing is limited, and the Apple processors make iOS devices superior for quick workflow (in my use case).
So what's stopping Apple from removing endless scrolling from all their OSs? Go back to book skeuomorphism and force people to flip through pages and pages of data thus causing enough "friction" to not go so far. This would force devs to layout main screens more effectively and more artistically. That would be revolutionary if something that drastic would be allowed to evolve. #ThinkDifferent
Oh oh. I just mindlessly scrolled through 150+ discussion posts. I'll try to do better next time, Tim.
I may not like everything this bloke has done as head of Apple, but he's totally 100% correct here.
This is the kind of guy, when he says "serve humanity" I get worried he means like "to serve man" as in "it's a cookbook".
Remember when the internet was by far almost entirely used in a browser and email? Enter the iPhone and the internet is now vastly used as the underpinnings of apps. We still use browsers to go to sites like this one but most of the internet’s traffic is used to support apps.
Apple has reinvented the internet once. They can do it again. Apple Glasses and an internet built on AI has the potential to reinvent the internet once more as the internet is overlaid on the real world, augmenting reality with information, enabling us to be present while still interacting with and benefiting from the internet.
Will Tim have the "courage" to delete social media from the App Store? /s
why do you think it's apple's responsibility to take down this monster called Facebook?
Endless scrolling isn’t just bad for social media. It’s a usability nightmare as well. It also crashes Safari tabs on iOS a lot. I didn’t know the name of the person who came up with it. Now I do. Jerk. He *should* be sorry.
We need the page paradigm back on every site that now has infinite scrolling nonsense. Screw that garbage.
We need the page paradigm back on every site that now has infinite scrolling nonsense. Screw that garbage.
It seems that you didn't carefully read my post. I did mention the inflation in a brief way talking about salaries; obviously i didn't neglect it. My salary in 2010 was $1800, now is $1880. Most of peoples salary in US and most countries didn't change through the last decade significantly, as i said maybe not more than 5%. If this didn't happen in your case, this is not a rule for the rest of the planet. Inflation is very convenient when someone tries to explain the cost of the goods increase but surprisingly insufficient to explain the wages intertemporal evolution. In US and most european countries the salaries have been stuck for more than a decade; moreover in many euro countries the wages have been reduced actually. Just to state it briefly and simply, in 2000 i could easily buy with just one salary ($1700) one Power Macintosh G4 which was manufactured in Ireland (not in China). Twenty years later, i need 3.5 salaries to get one MacPro. During this period my salary increased about 10% but the cost of buying a new customisable mac increased over 400%…
You mentioned the G4 cube… The cube was a very particular mac, not the mac intended for creative users only. The cube was a decent machine, a unique machine, however with no successor. It was introduced in July 2000 and discontinued just one year later. The cube was, as a concept, quite similar with the 20th Anniversary Macintosh. Both machines promoted the state-of-the art Apple design with some expandability. Of course, G4 was a compact mini tower and the 20th annmac a all-in-one machine. In both cases the candidate buyer knew in advance that the extra cost of these machines could be justified as they were stylish computers primarily for collectors. Thus, as it was absolutely expected, the end of G4 cube series meant nothing to the evolution of Power Macintosh series; Power mac existed before and after the cube phenomenon. So, your reference about the cube is not valid, since before and after the G4 cube someone could buy cheaper and more powerful G4 Power mac with more expandability. By the way, the cheapest cube was initially costing $1799 when it entered the US market…
Power Macintosh G4 450 Cube Specs (Power Mac G4 Cube, M7642LL/A, PowerMac5,1, M7886, 1844): EveryMac.com
Technical specifications for the Power Macintosh G4 450 Cube. Dates sold, processor type, memory info, hard drive details, price and more.
everymac.com
Then you mentioned the software… Mentioning the software (Final Cut pro, i-life, etc.) is something totally irrelevant to my post. I did mention the lack of a reasonably priced, powerful, expandable and repairable macintosh. I am talking about apples (hardware) and you are talking about oranges (software)… I assume it is not the same. By the way, creative users often use non Apple software. Final Cut is a great application but so is Davinci Resolve, which, by the way, has a free version, as well.
Back to the hardware topic… You mentioned M1 mac mini and M1 macbook air as absolute steals. None of them can be characterised as a steal, no way. M1 Macbook air is actually a reasonably priced laptop. M1 mac mini should cost no more than $500 as it has no monitor, no keyboard, no trackpad or mouse. Ipad pro 13" costs $1099 and it has the M1 chipset, 8GB Ram, unbelievable Liquid Retina XDR display, rear and front cameras, lots of sensors that don't exist in either mac mini M1 or macbook air M1 (Face ID, LiDAR Scanner, 3 axis gyro, accelerometer, barometer, ambient light sensor). Apple tablets are actually well priced and particularly the ipad 9th gen and the last ipad pro series. Apple computers are not reasonably priced with the unique exception of the M1 macbook air.
Eventually, you said:
«finally, your post is complete nonsense, Apple has always been focused on consumer products way before professional ones.
in the 2000s, almost all of their marketing was focused on iPods and iTunes, not the Mac Pro.»
Please, try to respect your interlocutor. It costs nothing and keeps the dialogue in a decent level. Studying Apple products history can be quite didactic. Apple, as long as it was Apple Computer Inc and not Apple Inc, was a company whose the main target group was the creative users. Apple computers were never the machines for the masses at least till the introduction of the mac mini G4. Apple computers have been always expensive, though in many cases economic (yeah, an expensive machine can be economic, as well). The point is that the low end machines of past eras (eg. Power macintosh 7200, 7500, Performa 6400, etc) were reasonably priced and at the same time customisable to some extent. This was the case for LCs, Quadras, Power macintoshes or even G5s and the Mac Pros till 2010.
Steve Jobs altered gradually the physiognomy of the company after 1998. Apple focused more on lifestyle products and glamour and less on its serious audience user base. However, Jobs respected the creative users by inspiring Apple engineers to produce macs suitable for them. Everything was destroyed afterwards by Tim Cook. More and more glamour products (apple tv, apple watch, airpods, etc.) are presented by Apple every year or twice a year while less and less macs (who can forget that mac pro of 2019 upgraded the mac pro of 2013?) was and still is a clear sign that Apple is not only ignoring the creative mac user but it has been converted to 90% toy/lifestyle company and 10% mac company. If this is ok for you, no problem. Keep in mind though that there are many people who are serious macusers since 80s and expect a better treatment of the company that they supported in bad times… Being a macuser, an macOS enthusiast, is a totally different story than being an apple-boy. Mac has been once the no1 tool for artists, engineers, scientists, programmers or even creative amateurs and gamers who were willing to pay something more in order to get the most efficient machine; that is a machine that might cost a couple of hundreds more than a pc, but it was far friendly, functional, reliable, expandable and economic. If Apple has a strategy towards lifestyle is something that i do understand as a strategic choice. However, when Cook makes statements about creativity, he should think of how bad/arrogant the company he leads was against the creative macuser.
I think this is truly the surefire way to go.
Just like the people behind any fast food chain are working 24/7 trying to make the most addictive tastebuds triggering meals (from the smell outside the joint to the first and last bites), the ones behind social media are also 24/7 trying to excite and capture our brains in all sorts of ways… there’s no way one single person will win that battle against that.
And just like the best way avoid sweets/junk/fat foods is to not buy them, the best way to avoid the social media hazards is to not install it.
(I found this post a reminder wake up call to stop practicing what I don’t want to become)
Was Aperture really that good? Did it do something, Lightroom, Affinity Photo,or some other apps couldn’t do? Honest question. I bought and still have Aperture installed on my old white iMac, but didn’t use it for years, just a few times since I bought it. And didn’t use any competing apps, so I am really curious. Would it be worth it to learn to use properly?
Interesting that Tim criticizes “endless, mindless scrolling” while MacOS applications continue to remove scrollbars even when the user specifically configured MacOS to always show scrollbars. Example is the new Big Sur Wi-Fi menu which requires first clicking to expand the list of networks, then endlessly flicking the mouse wheel or trackpad in order to see the entire list. It does not display a scrollbar even when System Preferences is set to always show scrollbars. In previous MacOS versions, the Wi-Fi menu did not require expanding the network list, and would autoscroll when you move the mouse to the top or bottom of the menu.
It‘s even worse on iPhone and iPad where many applications don’t properly implement tapping the status bar to scroll to the top. In addition, scrollbars in some applications (including Apple’s) are barely visible or nonexistent, making dragging the scrollbar impossible and requiring “endless, mindless” finger flicking in order to scroll.
It‘s even worse on iPhone and iPad where many applications don’t properly implement tapping the status bar to scroll to the top. In addition, scrollbars in some applications (including Apple’s) are barely visible or nonexistent, making dragging the scrollbar impossible and requiring “endless, mindless” finger flicking in order to scroll.
If Tim wants people to use their devices for creativity instead of mindless scrolling, where's all the Apple Pro Apps for the iPad Pro???
I can't find *any* professional quality music software for my iPad Pro that supports tempo or time signature changes - it's a basic requirement and there's NOTHING I can find that makes my iPad "pro" do basic music production that hasn't been stripped so basic as to only make very simple music with no tempo shifts. If they put *proper* Logic on the iPad pro I might find some higher creative use for it. It happily plugs in my £1.5k audio interface (with more basic class compliant drivers at least), it's just the SW sucks.
I can't find *any* professional quality music software for my iPad Pro that supports tempo or time signature changes - it's a basic requirement and there's NOTHING I can find that makes my iPad "pro" do basic music production that hasn't been stripped so basic as to only make very simple music with no tempo shifts. If they put *proper* Logic on the iPad pro I might find some higher creative use for it. It happily plugs in my £1.5k audio interface (with more basic class compliant drivers at least), it's just the SW sucks.
So if there were “pro” apps on iOS, you’re saying people wouldn’t use the apple platform for mindless, endless scrolling?
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